Director of Communications and Marketing

Employer
Wells College
Location
Aurora, New York (US)

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Wells College seeks qualified applicants for the senior level position of Director of Marketing and Communications.  The Director of Marketing & Communications is expected to advance the College and its mission by developing and implementing strategies to effectively communicate Wells’ mission, goals, strengths, and accomplishments to all primary internal and external constituencies – including students, faculty, staff, alumnae and alumni, parents, donors, the news media, and the general public. As such, the Director is responsible for the College’s institutional messaging; branding and visual identity; print, email, and web publications; social media platforms such as Facebook, Instagram, YouTube, LinkedIn, and Twitter; crisis communications; advertising and marketing, both nationally and regionally; and major fundraising campaigns and initiatives.

The Director also serves as the College’s primary institutional writer and is expected to produce written material in support of the Office of the President and the Board of Trustees. Working under the direction of the College’s president, the director serves as a member of the president’s cabinet (senior leadership team) playing a key role in ensuring the College’s Strategic Plan and its objectives are realized.

 Specific duties include but are not limited to:

  • Lead institutional brand awareness and marketing and advertising efforts.
  • Lead the College’s media relations efforts. Write for the Office of the President.
  • Serve as primary editor and production manager for all major College communications, both print and electronic.
  • Manage promotion of campus events and activities.
  • Manage a team of two full-time members of the Marketing & Communication team, the manager of the College’s bookstore, and several student work-study employees

Required qualifications: Bachelor’s degree and at least 7 to 10 years related experience in higher education communications/marketing, journalism, publishing, and/or nonprofit management. A master’s degree in communications, journalism, marketing or related field is strongly preferred but not required, as is knowledge of development/fundraising best practices.

 

Benefit Information:  Wells offers competitive salaries, paid leave (vacation, NY sick leave, personal and holiday), retirement, health insurance dental, vision, life insurance along with dependent tuition benefits.

 

Wells College is a nationally recognized, private four-year Liberal Arts college located in the Finger Lakes region of New York on the unceded lands of the Cayuga Nation. The mission of Wells College is to educate students to think critically, reason wisely, and act humanely as they cultivate meaningful lives. Wells College is the leader in providing immersive academic experiences tailored by each student. Our historic campus in a lakeside setting that is ideally conducive to deep learning is home to over 150 years of evolving, inclusive traditions that bind Wellsians across generations. Recognizing the role of higher education in supporting students from all backgrounds to lead in the future, Wells College actively seeks to diversify its faculty and staff. We strive to embody a culture of belonging that empowers all of our students -- 35% of whom identify as students of color and 32% who are first-generation -- to thrive.

 

Review of applications will begin immediately.  Interested candidates are to apply online at www.wells.edu/employment and include letter of application, resume, and a list of three references with current contact information.

 

 

Organization

Working at Wells College 

Wells College is a nationally recognized private coeducational liberal arts college located in Aurora, New York, on the eastern shore of Cayuga Lake. It was established in 1868 by Henry Wells, founder of the Wells Fargo and American Express Companies. The College is known as an exceptional value, pairing top quality academic programs with affordable tuition. With a full-time enrollment of about 550 students, Wells boasts small class sizes, an extensive experiential learning program, cross-enrollment with nearby Cornell University and Ithaca College, and a wide range of off-campus study options.

The rigorous academic environment emphasizes close faculty/student interaction, undergraduate research, off-campus study, internships, and active community service and involvement. Wells offers 17 majors and 39 minors, in addition to individualized programs. Formerly a women’s college, Wells became coeducational in 2005.

The scenic Finger Lakes region of central New York is an area known for its beauty and high concentration of outstanding colleges and universities. The village of Aurora is centrally located and provides easy access to metropolitan, cultural, and educational centers — 25 minutes from Ithaca; 1 hour from Rochester and Syracuse; 2.5 hours from Buffalo, Niagara Falls and Canada; and 5 hours from New York City.

Full-time employees are eligible for a wide range of benefits including health and life insurance, 403(b) retirement plan, long-term disability insurance, EAP, course attendance, dependent tuition benefits, 11 paid holidays and vacation, sick and personal time off.

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