Coordinator Social & Digital Media - EM Communications

Job Details

Coordinator Social & Digital Media

Office of Enrollment Management Communications

Division of Enrollment Management

University of Tennessee, Knoxville

The Office of Enrollment Management Communications at the University of Tennessee, Knoxville, (UTK) invites applications and nominations for our Coordinator Social & Digital Media position. We are seeking candidates who can contribute in meaningful ways to the diversity and intercultural goals of the University.

The University and Region

UTK  is the state’s flagship, land-grant university. We are a Research 1 university with 11 colleges and more than 30,000 students. With new leadership at the system, university, and college levels, UTK is poised for dramatic positive change focused on solving some of the most audacious, pressing problems our country and world face today. The city of Knoxville is a hidden gem surrounded by eight gorgeous lakes, with a beautiful and walkable downtown, a diverse music scene including internationally recognized festivals, active neighborhoods, unique restaurants, and a robust offering of diverse cultural and outdoor activities. UTK is located within easy driving distance to the Great Smoky Mountains, Atlanta, Nashville, Asheville, Charlotte, Louisville and Cincinnati. It is only a day’s drive to Memphis, Chicago, and Washington D.C. Knoxville and the surrounding counties have a population of more than 850,000 people.

The Division

The Enrollment Management (EM) division comprises more than 170 full-time staff who serve our students through the following departments and functions: Undergraduate Admissions, International Recruitment, Transfer Center, One Stop Student Services, Financial Aid and Scholarships, University Registrar, EM Communications, and Research & Analytics. The Office of Enrollment Management is committed to our Vision, Mission and Values. We are passionate about fulfilling our land-grant mission of accessible education and making an impact that will transform lives through the student experience.

The Position:

Hybrid/remote work schedule with in-person component.

Develop and maintain Division of Enrollment Management (EM) websites and social media accounts. Create a strategic plan for digital advertising, websites, and social media accounts. Work with the creative team on marketing efforts, content planning, calendar development, tracking, and analysis of digital ads. Organize the work of multiple contributors, managing a schedule shared among colleagues and partners for posting dynamic content in support of campaigns, events, milestones, and other opportunities that build, engage, and inform audiences. Develop, create, and post content for sharing on social media. Develop, implement, and maintain processes, guidelines, and schedules to ensure content remains up-to-date and is continually refreshed. Envision, create, and implement digital initiatives and innovative content dissemination approaches that grow social audiences and deepen audience engagement. Continuously perform assessments and analysis of projects to determine if changes are needed to meet the desired outcome and timeline.

Required Education and Experience:

• Bachelor's degree- Communications, public relations, journalism, marketing, or related field.

• 2 years of professional experience related to duties and responsibilities.

• Background in communications or related creative experience.

Preferred Education and Experience:

• Advanced experience using social media and/or digital platforms.

• Experience working with multiple priorities, fast moving projects, and tight deadlines.

• Understanding of social and digital media best practices.

• Experience with Slate or other CRM systems, Asana project management system.

Required Knowledge, Skills, and Abilities:

• Knowledge and experience with social media platforms such as Instagram, Facebook, Twitter, Tik Tok, etc.

• Must have excellent writing, grammar, proofreading, and creative skills

• Possess strong self-discipline and motivation

• Knowledge and understanding of MAC operating systems, Microsoft Office Suite, and Adobe Creative Suite

• Knowledge of social media best practices

• Must exhibit exceptional attention to detail and have the ability to produce high-quality work in a fast-paced environment

• Ability to learn, be flexible to change, and be innovative

• Ability to effectively communicate with stakeholders at various levels with a variety of backgrounds.

• Strong organizational skills are essential

• Ability to lead and manage projects

• Ability to prioritize and manage multiple work responsibilities in time-sensitive situations

• Ability to exercise good judgment and handle diverse and difficult situations with confidence, motivation, and flexibility

• Possess and demonstrate a personal commitment to excellence and efficiency, and a passion to serve future and current Volunteers of all ages and backgrounds

Preferred Knowledge, Skills, and Abilities:

• Advanced knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premier, Lightroom)

• Sound knowledge of and experience with Slate CRM system and Asana project management system.

• Knowledge of university style and communications standards.

• Understanding of higher education priorities, processes, and workflow

• Basic understanding of HTML and CSS

• Advanced knowledge of digital analytic platform

• Knowledge of marketing principles, concepts, techniques, and applications relevant to the field of promotion and advertising in higher education

• Experience managing campaign budgets through digital advertising platforms

• Experience that demonstrates a proven track record of delivering exceptional audience experiences that deepen engagement and drive outcomes

• Knowledge of web design procedures, best practices, and the WordPress CMS

• Knowledge of search SEO and SEM best practices

• Experience with project management, social media management, and data reporting systems

For full consideration, applicants must submit a cover letter detailing relevant experience along with a resume and the name, e-mail address, and telephone number of three to five professional references.

Job: Other Professional
Primary Location: US-Tennessee-knoxville
Organization: Enrollment Management Communications
Schedule: Full-time
Job Posting: Jun 24, 2022, 11:21:45 AM


Working at The University of Tennessee, Knoxville

Founded in 1794, the University of Tennessee is one of the nation’s oldest and most storied public universities. Based in Knoxville, Tennessee’s flagship land-grant institution includes the statewide Institute of Agriculture and the Space Institute in Tullahoma. The university embodies excellence in teaching, discovery, scholarship, research, creative activity, outreach, and engagement. Known as the Volunteers, we lead with a spirit of selflessness, empathy, and courage, and strive to be champions for diversity, equity, and inclusion

UT Knoxville is a Research 1 university with 11 academic colleges and more than 900 programs of study. With an enrollment of more than 30,000 students, our academic programs are repeatedly ranked top in their class. The university co-manages Oak Ridge National Laboratory, the country’s most prominent national lab, driving innovation in advanced manufacturing and materials, national security, and more. We are closely connected with our communities through outreach and extension efforts across Tennessee and through partnerships with non-profits, corporations, and industries—regionally, nationally, and around the globe.

The city of Knoxville is nestled in the foothills of the Great Smoky Mountains. The modern, thriving community is surrounded by gorgeous lakes and hundreds of miles of walking, hiking, and biking trails. Situated along the banks of the Tennessee River, our beautiful features an eclectic music scene, internationally recognized festivals, unique restaurants, and a robust offering of diverse cultural activities. Knoxville is located within a day’s drive of Atlanta, Nashville, Asheville, Charlotte, Louisville, Cincinnati, Memphis, Chicago, and Washington D.C.

Knoxville and the surrounding counties have a population of more than 850,000 people. The region houses many leading corporations and organizations, including Oak Ridge National Laboratory, Pilot/Flying J, the Tennessee Valley Authority, and Regal Cinemas, along with HGTV, Food Network, and other networks owned by Discovery Inc.

As a member of the UT family, you will be surrounded by top-notch faculty, staff, and students from around the world. You will be part of a diverse campus community that is passionate about changing the world and cheering for the Vols on game day.

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