Director, Marketing Communications, Fowler College of Business (Administrator II)

Job No: 514600
Work Type:
Locations: San Diego
Categories: MPP, At-Will, Full Time, Marketing/Communications


Position Summary

The Fowler College of Business (FCB) is seeking a Director of Marketing Communications to work on the development and implementation of the college's marketing communications efforts, public relations strategy, and manage the college's marketing communications team.

The Director of Marketing Communications (DMC) is responsible, in collaboration and consultation with the Dean and various program and department directors, for the development and execution of integrated marketing communication campaigns and programs for the college. The DMC is responsible for analyzing trends and developments impacting business education and staying up-to-date on marketing best practices in order to provide the dean, program directors, and academic departments with recommendations on how best to market their programs including tactical implementation and measurement across key performance indicators. The DMC will work with the marketing communications team, as well as the college Information Technology personnel, to plan and execute communications programs for the Fowler College of Business including various programs, areas and departments.

This role will be housed in the FCB with a dotted line reporting structure to Strategic Communications and Public Affairs (StratComm), with a direct focus on supporting the marketing and communications needs of the FCB and its Dean.

The DMC will plan and execute marketing communications efforts across various media - including print, radio, web, email, social media, mobile, advertising, public relations, and direct marketing channels - to reach the college's external audiences (academic community, prospective students, alumni, donors and prospective donors, corporate partners, peer institutions, and the media) and internal audiences (faculty, staff, students and the broader university community).

For more information regarding the Fowler College of Business, click here.

This is a full-time (1.0 time-base) benefits-eligible, at-will position. This position is designated exempt under FLSA and is not eligible for overtime compensation. Standard SDSU work hours are Monday - Friday, 8:00 a.m. to 4:30 p.m., but may vary based on operational needs.

The individual hired into this role will work on-campus at SDSU in San Diego.

Education and Experience

• Bachelor's degree in marketing or related field
• Five to seven years of progressively responsible experience in marketing, public relations or communications.

Preferred Qualifications

• Five to 10 years of progressively responsible experience in marketing, public relations or communications or equivalent combination of education and experience
• Master's degree strongly preferred
• Demonstrated understanding of the competitive landscape in which business schools operate
• Demonstrated understanding of the complexity of marketing to a diverse audience spanning multiple generations
• Experience in developing alumni engagement and/or customer retention strategies

Compensation and Benefits

San Diego State University will offer a competitive salary based on the qualifications and experience of the selected candidate. San Diego State University also offers a rich benefits package that includes:

• Extensive Leave benefits: 14 paid holidays, 24 vacation days, and 12 sick days per year;
• Retirement security through a CalPERS defined benefit pension (with CalPERS and UC Retirement Plan reciprocity) and retiree healthcare benefits;
• An array of health, dental, and vision coverage at no-cost or low-cost to the employee; and
• California State University system fee reduction program (fee waiver) for the employee or their qualified dependent

SDSU COVID-19 Vaccine Policy

In accordance with the California State University system-wide policy, students, faculty, and staff must be fully vaccinated against COVID-19 or provide a valid medical or religious exemption in order to access campus. Individuals are considered fully vaccinated for five months after their final dose of a two-dose COVID-19 vaccine or for two months after receiving the only dose of a single-dose vaccine. Afterward a COVID-19 booster is required to continue to be considered fully vaccinated.

The individual hired into this role will be required to submit their completed vaccination documentation to the university's secure online health portal prior to beginning work. Individuals with an approved medical or religious exemption on file with the university will be required to participate in SDSU's COVID-19 testing program.

Supplemental Information

Initial review of the required application materials, including cover letters and resumes, will begin on July 6, 2022. To receive full consideration, apply by July 5, 2022. The position will remain open until filled.

All management and executive employees shall be required to provide a written statement to the appropriate administrator of any and all outside employment. Employees shall also provide a written statement of outside employment if a written request by an administrator is made.

The person holding this position is considered a ‘mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

San Diego State University is not a sponsoring agency for staff or management positions (e.g., H-1B visa). Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

SDSU is a smoke-free campus. For more information, please click here.

SDSU is an equal opportunity employer and does not discriminate against persons on the basis of race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, medical condition, or covered veteran status.

Applicants with disabilities and applicants who require assistance completing an application may contact Rachael Stalmann at rstalmann@sdsu.edu.


Advertised: Jun 21, 2022 (8:30 AM)
Applications Close: Open until filled

To apply, visit https://careers.sdsu.edu/en-us/job/514600/director-marketing-communications-fowler-college-of-business-administrator-ii







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