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Director Of Strategic Communications

Employer
The University of Tennessee, Knoxville
Location
Knoxville, TN

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Description
Director of Strategic Communications

Division of Student Success

The Division of Student Success is recruiting a director of Strategic Communications, a senior-level position in the Office of the Vice Provost for Student Success. The director will manage the communications and marketing staff and work collaboratively across the division and with campus partners. We are seeking a talented and experienced individual to lead, motivate, supervise, and evaluate a team of qualified professionals to promote a consistent, professional, and collaborative image for the University and division and help achieve the University’s short-term and long-term goals. The director will be expected to develop and implement creative and measurable communications and marketing plans that encompass advertising, public relations, market research, publications, digital/social media, events, media relations, and other aspects of strategic marketing. The position will manage the budget to support the strategic communications; manage the student success websites; work with the campus community to design, implement, and launch a university-wide customer relationship management (CRM) system. This position reports to the Vice Provost for Student Success (VPSS) and serves on the VPSS executive leadership team.

 

About the Division

The Division of Student Success at UT works to engage each scholar’s experience by supporting their unique strengths and goals. We collaborate with UT faculty and staff to help each scholar maximize their individual strengths and understand how their strengths contribute to their academic dreams, career paths, and personal well-being.



Qualifications
Key Job Functions

    Develop, implement, evaluate and refine a comprehensive marketing strategy to advance the student success initiatives and achieve critical institutional goals. Use innovative marketing strategies to build relationships, enhance institutional reputation, strengthen the University of Tennessee Knoxville brand, and achieve state and federal legislative priorities. Develop and assess measurable goals and objectives that advance the Strategic Framework and marketing objectives.Direct the daily activities of the Student Success Communications team to achieve maximum impact with various campus activities, including direct communication to students, families, campus partners, executive university leadership, and donors.   Oversee the communications functions for the Vice Provost of Student Success, including media relations, speeches, written communications, and special communication materials. Oversee the division’s use, policies, and procedures of the new CRM. Develop and manage a communications strategy to promote the university-wide Volunteer Experience initiative.  Build a culture of collaboration with internal partners, including the eleven reporting offices, Office of Communications, enrollment management, student life, academic affairs, and the Office of the Chancellor and Office of the Provost.  Serve as a communications advisor to the Vice Provost and other VPSS executive leadership team members.  Provide communications support to university-wide programs and help leaders identify communications needs and resources. Manage strategic communications budget of approximately $300,000 to support student success initiatives.
 

Required Education & Experience

    Bachelor’s degree in English, journalism, public relations, marketing, communications or related field Minimum 5 years of experience in strategic marketing or communicationsSupervision experienceDemonstrated success in managing, supporting, and motivating staff
Preferred Education & Experience

    Master’s degree in English, journalism, public relations, marketing, communications or related field Directly related work experience in higher education, students or Generation ZExperience working with a customer relationship management system (CRM) Experience with web-based content management systems (CMS) Demonstrated ability to responsibly manage a budget Creative and strategic application of digital and social media technologies Experience and expertise in marketing, media relations, public affairs, crisis communications, issues management, social media and public relations Commitment to the ideals of a major public, land-grant research university
Required Knowledge, Skills, & Abilities

    Ability to meet critical deadlinesAbility to creatively solve problemsKnowledge of marketing and brandingAbility to lead and manage a diverse staffAbility to apply sound fiscal management for a variety of fundsAdvanced oral and written communication skillsAbility to administer multiple, deadline driven programs and tasks Demonstrated ability to collect, analyze and assess communications data and impact. Must have experience building strategic communications plansDemonstrated knowledge and expertise in marketing and communications strategy Outstanding project management skills Excellent writing skills; innovative approach and creative execution
Anticipated hiring salary:  Minimum of $80,000

Anticipated start date:  September 1, 2022

This position is eligible for a flexible working arrangement



Job: Executive/Administrative
Primary Location: US-Tennessee-knoxville
Organization: Vice Provost Student Success
Schedule: Full-time
Job Posting: Jun 17, 2022, 3:21:46 PM

Organization

Working at The University of Tennessee, Knoxville

Founded in 1794, the University of Tennessee is one of the nation’s oldest and most storied public universities. Based in Knoxville, Tennessee’s flagship land-grant institution includes the statewide Institute of Agriculture and the Space Institute in Tullahoma. The university embodies excellence in teaching, discovery, scholarship, research, creative activity, outreach, and engagement. Known as the Volunteers, we lead with a spirit of selflessness, empathy, and courage, and strive to be champions for diversity, equity, and inclusion

UT Knoxville is a Research 1 university with 11 academic colleges and more than 900 programs of study. With an enrollment of more than 30,000 students, our academic programs are repeatedly ranked top in their class. The university co-manages Oak Ridge National Laboratory, the country’s most prominent national lab, driving innovation in advanced manufacturing and materials, national security, and more. We are closely connected with our communities through outreach and extension efforts across Tennessee and through partnerships with non-profits, corporations, and industries—regionally, nationally, and around the globe.

The city of Knoxville is nestled in the foothills of the Great Smoky Mountains. The modern, thriving community is surrounded by gorgeous lakes and hundreds of miles of walking, hiking, and biking trails. Situated along the banks of the Tennessee River, our beautiful features an eclectic music scene, internationally recognized festivals, unique restaurants, and a robust offering of diverse cultural activities. Knoxville is located within a day’s drive of Atlanta, Nashville, Asheville, Charlotte, Louisville, Cincinnati, Memphis, Chicago, and Washington D.C.

Knoxville and the surrounding counties have a population of more than 850,000 people. The region houses many leading corporations and organizations, including Oak Ridge National Laboratory, Pilot/Flying J, the Tennessee Valley Authority, and Regal Cinemas, along with HGTV, Food Network, and other networks owned by Discovery Inc.

As a member of the UT family, you will be surrounded by top-notch faculty, staff, and students from around the world. You will be part of a diverse campus community that is passionate about changing the world and cheering for the Vols on game day.

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