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Director of Marketing

Winona State University
Winona, Minnesota
Commensurate with experience

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

1. University Marketing. Identify key strategies to enhance university identity and presence in both internal and external communities. Plan, develop, and implement university-wide marketing, advertising, and media placement strategies. Develop and coordinate placement of marketing and advertising materials. Develop, recommend, and manage annual budgets for marketing and advertising. Utilize comprehensive knowledge of strategic marketing principles and planning; market research and evaluation methods, techniques, and statistics; advertising placement, contract negotiation, and evaluation of effectiveness; news, feature, Web, and marketing writing and editing for a variety of audiences; and budget management and state and university procurement procedures. Directing and managing photography and videography utilizing advanced knowledge of graphic design principles and content management.
2. Internet Marketing and Communications. Plan, develop, and coordinate strategies and tactics for university Websites. Plan, develop, and implement university marketing initiatives on the Internet. Represent marketing and communications team in planning, developing, and implementing the university-wide Website that communicates effectively with internal and external constituents. Collaborate with internal and external constituents to develop messages, designs, and content that communicate university marketing and communication goals. Serve as principal writer and content manager for university marketing and communications Website
3. University Magazine. Plan, develop, and implement marketing and communications strategies for Currents, the university magazine for internal and external stakeholders (circulation = 45,000). Lead editorial board in establishing and implementing editorial policies, content guidelines, and graphic guidelines for magazine. Plan, develop, and coordinate content production for the magazine. Serve as principal editor and writer for the magazine. Conduct and evaluate research to monitor reader interest and magazine impact.
4. Marketing Collateral. Plan, develop, and coordinate strategies and tactics for university marketing, promotional and development collateral materials. Serve as principal writer for university marketing, promotional and development collateral materials. Coordinate production and placement of collateral materials. Develop, recommend, and manage project budgets for marketing, promotional and development collateral materials.
5. Marketing Research. Plan, develop, and implement university marketing and advertising research. Develop, organize, and conduct focus groups, surveys, and other research instruments to measure and evaluate effectiveness of university marketing and communications strategies and tactics. Plan, develop, and monitor annual budgets for marketing and communications research
6. Perform other duties as assigned to ensure the smooth functioning of the department and maintain the reputation of Winona State University. Including but not limited to serving on committees and participating in professional development to remain current in the field.

Minimum Qualifications:

  • Bachelor’s Degree in Marketing, Communications, Public Relations, or related field
  • Three (3) years of professional experience in marketing, public relations, marketing and advertising copywriting, or mass communications
  • Familiarity with demographic and media measurement instruments
  • Familiarity with word processing, graphic design, and media planning and measurement software


Founded in 1858, Winona State University is a comprehensive, regional public university with over 8,000 students. The oldest member of the Minnesota State Colleges and Universities System, Winona State offers 80 undergraduate, pre-professional, licensure a


nd graduate programs on its three campuses: the original Main Campus in Winona, the West Campus in Winona, and Winona State University-Rochester Center.

Located in the beautiful bluff country of the Mississippi River Valley (2 1/2 hours from Minneapolis-St. Paul, 4 hours from Milwaukee and 4 1/2 hours from Chicago), the Winona campus is largely residential and primarily serves a traditional student age population, while the Rochester campus serves primarily non-traditional students. The Institute for Lifelong Education, headquartered on the Rochester campus, meets the needs of the non-traditional student on each campus and provides the structure for outreach activities compatible with the mission of WSU. Commonly-held principles help Winona State University prepare undergraduate and graduate students on both campuses. We value differences and work collaboratively, continuing a legacy of a century-and-a-half of service.

The University is structured into five colleges: Business, Education, Liberal Arts, Nursing and Health Sciences and Science and Engineering. It is a member of the Minnesota State Colleges and Universities system. We are an exemplary arts and sciences institution with select professional and graduate programs anchored in a general education core. As a mid-sized public university, we are committed to retaining small class sizes and to challengwinona_state_university3.jpging students by maintaining rigorous academic standards. Faculty and administration are involved with students, facilitate cooperative and active learning, provide prompt feedback, emphasize time on task, communicate high expectations, and respect our students’ diverse talents and ways of knowing. Faculty are dedicated to creating an optimal learning environment for students by using contemporary technology and by building learning communities which help students maximize their post-graduation successes. Students acquire the disciplinary expertisewinona_state_university1.jpg enabling them to pursue careers or enter graduate or professional schools. They learn the value of aesthetics and ethical integrity, along with the importance of becoming community leaders and furthering the public good.

Winona State University recognizes that many of the learning experiences of college occur outside the classroom. It therefore is committed to building and maintaining a caring community. On both campuses, community members strive for amicable relationships based on shared values and an affirmation of the principle of freedom of speech within an atmosphere of civility and mutual respect. Governed by collective bargaining agreements and guided by principled leadership, we respect diversity and collaborate to resolve issues that affect us all. We celebrate our common successes and our distinctive heritage.

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