Description

Advertisement for Content Marketing Manager, Global Supply Chain Institute, Haslam College of Business

 

Regular Full-Time, Market Range 10

 

The Haslam College of Business at the University of Tennessee, Knoxville, invites applications for a full-time, exempt Content Marketing Manager in the Global Supply Chain Institute (GSCI). The Content Marketing Manager has primary responsibility for developing and executing a strategic, research-based content marketing strategy that positions GSCI as a thought leader in the supply chain management space. This person will oversee the development and distribution of timely, relevant, and actionable insights in a variety of formats across multiple channels – increasing brand awareness, driving traffic to the website, and improving engagement across social media platforms. Ultimately, this person will expand GSCI’s digital footprint.

 

The ideal candidate is dual-minded in approach – highly creative and an excellent writer but also process-driven and capable of thinking scale and relying on data to make decisions. 

 

The position will report to GSCI’s Managing Director of Marketing and Operations and work in partnership with GSCI’s Marketing Manager, Haslam’s globally ranked Supply Chain Management (SCM) faculty, and other key stakeholders on the GSCI team.

 

About the Global Supply Chain Institute (GSCI)

The Global Supply Chain Institute (GSCI) shapes and influences the practice of supply chain management by serving as the preeminent global hub for leading practitioners, academics, and students to learn, network, and connect. Its goal is to provide partners and students alike a competitive advantage by enhancing their knowledge and understanding of how the supply chain is evolving, at home and abroad. 

 

About the Advanced Supply Chain Collaborative

The Advanced Supply Chain Collaborative (ASCC) is an initiative of the Global Supply Chain Institute. ASCC works as a collaborative think tank, engaging industry experts with faculty from the Department of Supply Chain Management with the goal of understanding how companies can leverage advanced innovations. In this way, ASCC is not conducting research that explains past phenomena but actively engaging with member companies at the senior level to help them compete. 

 

Responsibilities:

Increase brand awareness and position GSCI as a thought leader in the field of supply chain management through the following strategic activities.

• Content Strategy: Oversee the development and implementation of a research-based content marketing strategy.
• Partner with SCM faculty to evaluate ASCC’s cutting-edge research and determine what insights GSCI’s partners will find most valuable. Then create an approach to adapt that research into easy-to-digest formats that can be shared across multiple channels.

Create Editorial Calendar: Build and manage a rich content calendar to disseminate varied content formats across owned channels – including blog posts, downloadable white papers, shareable assets such as guides, self-assessments, infographics, toolkits, video interviews, social media posts, email campaigns, and more.

Audience-First Content Creation: Develop content appropriate for GSCI’s four supply chain personas – corporate partners, supply chain professionals, SCM students, and academics.

Write various types of articles on a wide range of SCM topics for the GSCI blog, ensuring content is optimized for search engines and lead generation. 

Write and produce content for GSCI’s social media platforms, fostering an active and growing presence by generating relevant shareable content by audience/persona.

Regularly write and produce interesting content for email marketing campaigns to help grow an engaged subscriber base. 

Manage projects and coordinate with other writers, designers, videographers, and data analysts to develop content deliverables.

Edit and Ensure Adherence to UT’s Style Guide: Proofread and edit all content before publication. Provide constructive feedback to other writers working on GSCI content. Ensure content adheres to UT’s brand guidelines.

Publish and Promote Content: Ensure content is published and promoted to the right people in the right place at the right time.

Content Performance Monitoring and Analysis: 

Track and analyze performance to maximize impact and continually improve the effectiveness of marketing efforts. 

Monitor engagement across social platforms

Qualifications
Qualifications:

The ideal candidate is a creative marketing professional with a strong writing background. This person has proven experience creating engaging content. It’s also essential to be up-to-date with new technologies and marketing trends.

 

Required: 

• Bachelor’s Degree
• Minimum five years of demonstrated marketing experience with at least three years of content creation/content marketing experience
• A savvy wordsmith with exceptional writing and editing skills
• Familiarity with “pillar and cluster” blog approach or similar blog strategy
• Have a portfolio of content you’ve created and be prepared to talk about how the content performed and supported overall business objectives
• Excellent organizational and project management skills
• Willingness to meaningfully contribute to a high-performing team in an intense work environment that resembles a startup or entrepreneurial organization
• Ability to contribute in meaningful ways to the diversity and intercultural goals of the University

Desired: 

• Knowledge or familiarity with the field of supply chain management 
• Proficiency in HubSpot or HubSpot certified
• Proficiency in Adobe Creative Suite
• Excellent interpersonal skills
• Strong SEO skills/experience
Experience working in a higher education marketing function

 

Application Process: 

The Knoxville campus of the University of Tennessee is seeking candidates who have the ability to contribute in meaningful ways to the diversity and intercultural goals of the University. Screening of applicants will begin immediately and will continue until the position has been filled. 

 

Interested individuals should provide a cover letter addressing professional experience relevant to each required minimum qualification, a resume, and complete contact information for 3 professional references. 

 

All qualified applicants will receive equal consideration for employment and admissions without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status.

 

Eligibility and other terms and conditions of employment benefits at The University of Tennessee are governed by laws and regulations of the State of Tennessee, and this non-discrimination statement is intended to be consistent with those laws and regulations.

 

In accordance with the requirements of Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990, The University of Tennessee affirmatively states that it does not discriminate on the basis of race, sex, or disability in its educational programs and activities, and this policy extends to employment by the University.

 

Inquiries and charges of violation of Title VI (race, color, national origin), Title IX (sex), Section 504 (disability), ADA (disability), Age Discrimination in Employment Act (age), sexual orientation, or veteran status should be directed to the Office of Equity and Diversity (OED), 1840 Melrose Avenue, Knoxville, TN 37996-3560, telephone (865)974-2498 (V/TTY available) or 974-2440. Requests for accommodation of a disability should be directed to the ADA Coordinator at the Office of Equity and Diversity.

Job: Other Professional
Primary Location: US-Tennessee-knoxville
Organization: Supply Chain Management
Schedule: Full-time
Job Posting: Jun 9, 2022, 9:05:29 AM