Application Instructions:

External Applicants: Please upload your resume on the Apply screen. Your application will automatically populate your resume details, and you may verify and update data on the My Information page.

Please add your cover letter and any other documents required for the position to the Resume/CV document upload section at the bottom of the My Experience application page. Use the Select Files button to add multiple documents including your cover letter and supporting documents. The My Experience page is the only opportunity to add your cover letter and supporting document attachments. You will not be able to modify your application after you submit it.

Current Employees: Apply from your existing Workday account. Do not apply from the website. Log in to Workday. Click on the Career Worklet and select Find Jobs. Locate the position and click Apply. Update your Education and Job History.

** Cover letter required for all positions and optional for facilities, campus services, and hospitality positions unless otherwise specified.

Job Description Summary

Wake Forest University Pre-College Programs are committed to delivering inspiring and impactful educational experiences for students in middle and high school that will complement their academic and career discovery. The ideal candidate will have a great attitude and driven personality to integrate with our team to employ all marketing initiatives. The Marketing + Social Media Content Coordinator will play an integral role by creating marketing content, utilizing graphic design, copywriting, managing email campaigns using a CRM Slate, manage our social media platforms, video editing and website support to drive the recruitment, and enrollment of the Summer Immersion Program, Summer Exploration Program as well as the College LAUNCH Program. The ideal candidate will be an innovative content creator with an eye for design and cohesive, creative branding.

Job Description

Essential Functions:

• Serves as the primary copywriter and content creator for the Pre-College Programs department.

• Creates marketing and recruiting email campaigns to attract potential students to ensure the Pre-College Programs meet the desired enrollment goals annually.

• Design and deploy digital marketing ad campaigns.

• Design clean and creative templates for schedules and marketing materials including flyers, brochures, newsletters, reports and all digital and printed marketing collateral.

• Create, writes and publishes content for all major social media channels (i.e. Facebook, Twitter, Instagram, Snapchat, YouTube and LinkedIn).

• Creates and designs web content and updates all Pre-College Program websites as needed.

• Designs, edits and produces promotional photography and videos for all Pre-College Programs and adhoc videos as needed to highlight programming such as Senior Signing Day, Graduation, etc.

• Compiles data, analyzes and reports on social media use, specifically as it pertains to organic and paid advertising efforts.

• Provides consistent and quality communication via email and phone with students, parents, counselors and school staff from time of interest through completion of the program.

• Creates and delivers enthusiastic and educational presentations to individuals, groups in high schools and at events within an assigned market.

• Assists in program operations for all Pre-College Programs which includes evening and Saturday work as needed.

• Maintains applicant database and CRM for the purposes of tracking data and all related statistical information.

• Required to work one Saturday per month (September - May) to assist College LAUNCH for Leadership.

• Required to assist with the Summer Immersion Program, Summer Exploration Program, and College LAUNCH for Leadership on-campus in Charlotte and Winston-Salem in person (September - August).

• Required to live on-campus in Winston-Salem (June - July).

• Assists with other duties as needed.

Required Knowledge and Skills:

• Bachelor’s Degree with professional marketing experience. Marketing major preferred.

• Proficient in graphic design and web software including Adobe Suite, Photoshop InDesign, Microsoft Office (Excel PowerPoint and Word), WordPress, Keynote, FileMaker Pro and Publisher, and Google Applications.

• Excellent written, oral communication, and presentation skills.

• Ability to create engaging content and utilize social media to attract followers/customers.

• Strong eye for design and branding skills.

• Organizational skills and the ability to prioritize competing deadlines.

• Demonstrated problem solver.

• Detail-oriented and team player.

• Ability to work autonomously, as well as in a cooperative and collaborative manner.

• Ability to maintain the confidentiality of records and information.

Preferred Education, Knowledge, Skills, Abilities:

• Experience in marketing or sales/marketing support.

• Experience in organic and paid social media management and marketing.

Accountabilities:

• Responsible for own work only.

Additional Job Description

In an effort to protect the health and safety of the campus community, all faculty and staff positions, excluding staff who perform duties exclusively at Graylyn Conference Center, are required to be fully vaccinated with an FDA approved or authorized COVID-19 vaccine prior to their hire date. Once hired, faculty and staff must maintain full COVID-19 vaccination status throughout their employment at Wake Forest University. Faculty and staff with disabilities or sincerely held religious beliefs that preclude vaccination should contact Human Resources to request a reasonable accommodation.

Time Type Requirement

Full timeNote to Applicant:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status and encourages qualified candidates across all group demographics to apply.