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Director of Strategy, University Daily Kansan

The University of Kansas
Lawrence, KS

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Executive Administration Jobs
C-Level & Executive Directors
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Position OverviewThe KU School of Journalism and Mass Communications seeks a Director of Strategy for the University Daily Kansan, the independent student news outlet. The University Daily Kansan (UDK) is a student-operated media organization that has served the University of Kansas student body for more than 100 years. The successful candidate is an experienced professional in developing media content with an understanding of meeting financial challenges of the evolving media landscape.

The Director of Strategy (DS) serves as an adviser for students, guiding them in the practice and business of journalism. The DS demonstrates the balance between empowering students and providing interdisciplinary, experiential learning as well as demonstrating a focus on culturally responsive approaches supporting diversity and equity perspectives. The successful candidate will be an excellent teacher and coach and have relevant experience working in a digital-first newsroom or media outlet, experience with major social media platforms, and a thorough understanding of the business side of journalism.

The Director of Strategy also teaches courses in the School of Journalism and Mass Communications.

Letter of application must address philosophy of working with students in media, both in the classroom and in the newsroom.

UDK Mission Statement: The mission of The University Daily Kansan is to serve as a primary, credible
news source for a diverse University community.
  • The Kansan staff practices high ethical standards, good news judgment, objectivity and creativity.
  • The Kansan staff members are student journalists working in a professional learning environment. We respect each individual’s role and recognize that the newspaper is a product of the entire staff.
  • The Kansan maintains an open-door policy and encourages reader feedback.
Job Description40% - Operation and Fiscal Management
  • Create a detailed three-year plan for the UDK Board’s approval
  • Prepare and manage the annual budget for board approval.
  • Oversee production and distribution of the UDK.
  • Develop strategies for online, social media and print environments.
  • Conduct annual audience analysis studies using analytics and other metrics.
  • Develop strategies to increase brand awareness and improve brand identity.
  • Oversee the daily operational management of the UDK, including but not limited to recruiting, training, evaluating job performance, etc.
  • Track revenue performance and trends.
  • Advise sales and marketing staff on daily sales, marketing campaigns and social media strategies.
  • Negotiate, review and submit all contracts to the Board for approval and Dean’s signature.
  • Provide for the Board’s advice, consent, and approval of any policies, plans or new business ventures necessary for the proper management and production of the UDK and its affiliates.
30% - Teaching
  • Three courses over the academic year.
25% - Editorial Advising
  • Provide daily critiques of the UDK’s content and quality.
  • Offer advice and guidance to student journalists, recognizing that students maintain editorial control.
  • Work with the internal stakeholders, especially the board, faculty, staff, and administrators, to ensure that the UDK fulfills its educational mission at the highest possible standards.
  • Work with external audiences as a contact for those with questions or concerns about the UDK’s performance in meeting its chartered purposes.
  • Be active in local, regional, and national media organization and work with industry representatives as a contact for those with questions about placement and performance.
  • Guide students in developing multimedia content for a variety of platforms.

5% - Other duties as determined by the UDK board

Required Qualifications1. Master’s degree in journalism, business, or relevant discipline
2. Seven years professional media experience
3. Five years media management experience
4. Three years' experience in creating and maintaining an annual budget
5. One year of supervisory experience.

Preferred Qualifications1. Management experience in digital media
2. Experience with college student media
3. College-level teaching experience
4. Strong spoken and written communication skills

Additional Candidate InstructionsLetter of application must address philosophy of working with students in media, both in the classroom and in the newsroom, resume/CV, statement of skills, and three letters of recommendation.

Initial review of applications begins June 24, 2022, and continues as long as required to identify a qualified pool. Contact Information to ApplicantsLisa McLendon
[email protected] Advertised Salary RangeCommensurate with experience Work Schedule40hrs/week, schedule to be determined between candidate and supervisor Application Review Begins24-Jun-2022 Anticipated Start Date01-Aug-2022


Working at the University of Kansas 

Join the University of Kansas, and you’ll become part of a Jayhawk family that spans the globe. Wear your KU shirt in London, Istanbul, Buenos Aires, Nairobi or anywhere else, and you will likely hear a resounding “Rock Chalk!” from a stranger. Of course, the appropriate response is an enthusiastic “Jayhawk!” Because, after all, they’re not really strangers, they’re family.

The Jayhawk community is united by more than 150 years of tradition and by our commitment to pushing the boundaries of knowledge, transforming the academic experience, and creating solutions through innovative research. KU’s mission is to lift students and society by educating leaders, building healthy communities and making discoveries that change the world.  

The University of Kansas is the state’s flagship university and one of just 66 invited members of the prestigious Association of American Universities (AAU). We consistently earn high rankings for academics and recognition as a premier research university.

KU faculty and staff embrace our role as the state’s flagship university, AAU member and R1 institution that serves the state, nation and world. We celebrate the energy and compassion that infuse the Jayhawk spirit; and, we remain true to KU’s historic values: the elevating force of education, the transformative power of research and the healing power of service.

Diversity, Equity, Inclusion, and Belonging 

The University of Kansas is committed to a learning and workplace environment that is representative of our nation and global society, accepts and values everyone, appreciates our common humanity and understands that our multiple differences are the cornerstone of academic preparation, professional excellence and distinction. KU must be a place where all people feel they belong and have access to resources and support that help them attain their educational and professional goals.

We recognize there are inequalities and privileges generated by historical and persistent intersecting differences by race, ethnicity, gender identities, gender expressions, sexual orientation, socio-economic status, age, abilities, religion, regional background, veteran status, citizenship status and nationality. And we hold ourselves accountable for policies, processes and programs that appreciate these and other differences and create more fair, safe and just learning, working and living environments for KU students, faculty and staff.


KU offers a broad array of undergraduate and graduate study programs, and we fulfill our mission through academic and research programs of international distinction, coupled with outstanding libraries, teaching museums and information technology. These resources enrich the academic experience for students from all 50 states and 112 countries, and provide enrichment resources for KU faculty and staff.


The university attains high levels of research productivity and recognizes that faculty are part of a network of scholars and academicians that shape a discipline as well as teach it. KU staff are integral to our research success, participating in and supporting discoveries that expand knowledge and improve lives.


The university and our employees serve society through research, teaching and the preservation and dissemination of knowledge. KU's academic programs, arts facilities and public programs provide cultural enrichment opportunities for the larger community. And, KU offers educational, research and service programs throughout the state. KU employees are encouraged to participate in and serve the campus and surrounding communities in a way that is meaningful to them.

International Dimension 

KU offers more than 100 programs of international study and cooperative research for KU students and faculty at sites around the world. The university offers teaching and research that draw upon and contribute to the most advanced developments throughout the United States and abroad. At the same time, KU's extensive international ties support economic development in Kansas.


The University of Kansas, our students and employees are committed to excellence. We foster a multicultural, inclusive environment in which the dignity and rights of individuals are respected. Intellectual diversity, integrity and disciplined inquiry in the search for knowledge are of paramount importance.

Our City and State 

KU sits atop Mt. Oread in the center of Lawrence, a town full of natural beauty and culture. In fact, Rolling Stone magazine named Lawrence one of the best college towns in the United States. Lawrence is home to more than 100,000 people, and has a charming, Midwestern friendliness that welcomes visitors and celebrates diversity. In addition to KU, Lawrence is home to Haskell Indian Nations University, the premiere tribal university in the United States.

Lawrence’s historic and thriving downtown features restaurants, nightlife and local shops offering unique finds that you won’t find anywhere else. The town has more than 50 parks, an encompassing mixed-use trail, and quick access to biking/hiking trails along the Kansas River and around Clinton Lake. A five-minute drive from Lawrence, Clinton Lake offers fishing, boating, beaches, camping and other outdoor activities.

Located just 40 minutes west of Kansas City, Lawrence offers the appeal of a mid-size, suburban town with quick access to the amenities of a large city, including an international airport. The Kansas City metro area is home to world-class museums and cultural activities, Jazz clubs and other nightlife venues, expansive shopping options, and exciting professional sports with the Kansas City Chiefs, Kansas City Royals and Sporting KC.

Kansas is in the center of the country, making it convenient and cost effective to fly or drive to destinations throughout the United States. Far from flat, the Flint Hills, just 90 minutes from Lawrence, offer panoramic vistas that showcase the breathtaking beauty of America.

Making KU Your Home 

Something about Lawrence is magnetic. Long-time residents are never surprised when a KU student or employee from out of state decides to make Lawrence their permanent home. And, even those who do leave often find themselves returning to “the nest” at some point in the future. In fact, Lawrence has been named by several publications as one of the best places to retire.

At the University of Kansas, you’ll join a global Jayhawk family and find a place to call home.

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