Join a creative team at a top 100 university and play a pivotal role in directing the marketing and communications efforts for the largest graduate school at the University of Denver!
The University of Denver is a top-ranked private university that is dedicated to the public good, committed to a four-dimensional student experience based on exploring character, pursuing careers and lives of purpose, advancing intellectual growth, and promoting well-being. The University of Denver deeply values inclusive excellence, recognizing that its success is dependent on how well it values, engages, and includes the rich diversity of constituents (to learn more about inclusive excellence at the University of Denver, please visit http://www.du.edu/cme/resources/inclusive-excellence.html).
The University of Denvers college of continuing and professional studies, University College, is the largest graduate school at the University of Denver and a leader in adult education, providing impactful and affordable online, hybrid, and campus-based programs specifically designed for busy adults. University College offers over 100 academic degree and certificate programs that enroll nearly 3,000 students from around the world, and over 7,000 learners enroll each year in University College non-credit programs.
University College seeks a collaborative and pro-active marketing leader who combines creative strengths with a results orientation and enjoys both the doing and directing of marketing tactics and strategy. A positive and enthusiastic servant leader with a Yes we can! spirit, the Senior Director of Marketing and Communications leads a team of five marketing professionals and serves stakeholders across the College, including enrollment, academic, and non-credit colleagues.
The Senior Director of Marketing and Communications is the primary strategist for developing, directing, and executing University Colleges strategic marketing and communications plans, including branding, advertising, media relations, crisis communication, and traditional and digital communications, for the full portfolio of University Colleges academic and non-credit programming. The position plays a key role in developing, enhancing, and executing brand efforts, including building awareness of University College regionally and nationally to maximize enrollment demand for programs.
Lead Strategic Marketing and Communication
- Develop and lead comprehensive omni-channel strategic communication and marketing campaigns, projects, and programs that drive enrollment and enhance the visibility, awareness, engagement, and positioning of University College and its programs.
- Work closely and collaboratively with University College stakeholders in support of recruitment, enrollment, academic operations, advancement, and alumni relations efforts.
- Serve as the primary marketing liaison to internal stakeholders, preparing regular assessment reports and presentations for leadership and academic teams in collaboration with colleagues related to branding, performance, marketing plans, and recruiting efforts.
- Lead crisis communication and issues management planning, including writing rapid response messaging, and direct, write, and consult on internal communications.
- Ensure quality control across all marketing and communication (accuracy of information, on brand/message, on time, on strategy and on budget) for all programs and partners.
- Lead, advise, and/or write and edit design of key external communications, identifying optimization opportunities based on performance, market trends, and current needs.
- Serve as the primary point of contact with external media outlets, overseeing the Colleges media relations strategy and seek out public relations and media opportunities.
- Assess market opportunities, track market trends, monitor peer and competitor marketing strategies and tactics, and make strategy enhancement recommendations in partnership with marketing team and academic program stakeholders.
- Analyze marketing performance data to inform strategy and decision-making.
- Lead and/or collaborate on special projects and initiatives that have a marketing, branding, or communications component.
- Work in partnership with the University of Denver's marketing and communications team to advance and enhance communication efforts.
Lead Brand Strategy and Execution
- Serve as University Colleges chief branding officer, providing vision, creativity, and leadership for the college-wide marketing and communications function.
- Provide strategic counsel on reputation and issues management to senior leadership.
- Promote and protect the University College reputation internally, locally, nationally, and globally.
- Articulate cohesive, engaging, and energetic brand for University College and its partners including the Center for Professional
- Development, the Transportation and Supply Chain Institute, Osher Lifelong Learning Institute, and the Enrichment Program to maximize enrollment demand for University College programs.
- Ensure consistent brand and user experience across multiple content distribution channels, in addition to University College events such as graduation, orientation, and webinars.
- Gain editorial consensus by presenting ideas in a clear voice with a strong point-of-view that align with the University of Denver and University College brands.
- Be attuned to external news, events, and trends related to program topic areas, higher education, research, and online education, leveraging information for content opportunities.
- Track and address issues that could pose a reputational risk to University College, our partners, and the University of Denver at large.
Team Leadership and Budget Oversight
- Supervise marketing staff and foster a joyful, high-performance team culture that serves as a collaborative internal partner to
- University College and the University of Denver at large.
- Steward internal resources and oversee a multi-million-dollar marketing budget distributed across multiple academic and noncredit programs, plus general University College branding.
Knowledge, Skills, and Abilities
- Demonstrated proficiency developing and executing market responsive strategies with a proven track record of success.
- Strategic and data-oriented leader who can track, measure, and assess marketing data to optimize performance, sharpen decision-making, and develop and implement effective tactics and strategies. Can find the story in data and effectively communicate it to others.
- Ability to integrate thinking across divergent points of view and present culturally competent messaging and materials.
- Strong creative and design instincts.
- Exceptional writing and presentation skills.
- Deep sense of initiative and an entrepreneurial spirit.
- Ability to thrive working independently with minimal direction.
- Ability to cultivate strong relationships, collaborate effectively with others, and establish and maintain effective working relationships.
- Ability to balance multiple priorities and deadlines while maintaining a high-level of attention to detail.
- Solution-focused and goal-oriented with demonstrated ability at developing and executing creative solutions to complex problems.
- High degree of emotional intelligence and strong intercultural appreciation and awareness.
- Commitment to upholding the values of University College: honor the individual, champion learning, transform lives, work together, and pursue excellence.
- Bachelors degree
- 8+ years of marketing, communications, and/or branding experience
- 3+ years of supervisory experience
- Experience in Microsoft Office Suite
- Masters degree or equivalent combination of education and work experience
- 10+ years of marketing, communications, and/or branding experience
- Understanding or experience in online, continuing, and/or professional education
- Working knowledge of design programs such as Photoshop, InDesign, and/or Illustrator
- Working knowledge of Google Analytics
Monday - Friday, 8:00 a.m. - 4:30 p.m. Evenings and weekends as needed. This position is eligible for a remote/hybrid work schedule, to be arranged with the approval of the supervisor.
For best consideration, please submit your application materials by 4:00 p.m. (MST) June 20, 2022. Applications will continue to be reviewed until the position is filled.
Candidates must apply online through jobs.du.edu to be considered. Only applications submitted online will be accepted.
Salary Grade Number:
The salary grade for the position is 13.
The salary range for this position is $85,000-$95,000.
The University of Denver has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The University may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, but not based on a candidates sex or any other protected status.
The University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference. Learn more about the University of Denver.
Please include the following documents with your application:
2. Cover Letter
The University of Denver is an equal opportunity employer. The University of Denver prohibits discrimination on the basis of race, color, national origin, age (40 years and over in the employment context), religion, disability, sexual orientation, gender identity, gender expression, genetic information, marital status, veterans status, and any other class of individuals protected from discrimination under federal, state, or local law, regulation, or ordinance in any of the university's educational programs and activities, and in the employment (including application for employment) and admissions (including application for admission) context, as required by Title IX of the Education Amendments of 1972; Title III of the Americans with Disabilities Act of 1990, as amended in 2008; Section 504 of the Rehabilitation Act of 1973; Title VI and VII of the Civil Rights Act of 1964; the Age Discrimination Act of 1975; the Age Discrimination in Employment Act of 1967; and any other federal, state, and local laws, regulations, or ordinances that prohibit discrimination, harassment, and/or retaliation. For the university's complete Non-Discrimination Statement, please see non‑discrimination‑statement.
All offers of employment are contingent upon satisfactory completion of a criminal history background check.