Director of Marketing and Communications

Princeton Theological Seminary seeks a dynamic and experienced leader to serve as Director of Marketing and Communications. The new Director will design and implement an outstanding marketing and communications strategy across multiple media platforms to support the Seminary's mission. The Director reports to the Associate Vice President for External Relations and will provide strategic oversight and vision for the communication team, while positioning the Seminary as a vital and engaging hub for Christian theology and public leadership.  

Princeton Theological Seminary is a vibrant and collaborative community of faith and learning. For over 200 years the Seminary has stood at the forefront of theological education, shaping generations of Christian leaders for ministry around the world. The Director of Marketing and Communications will have the opportunity to steward and shape the Seminary’s story and advance its mission to serve the church and the world faithfully by broadening its reach, deepening its impact, and elevating its reputation. Successful candidates will embrace diversity, encourage thoughtful innovation, promote inclusive excellence, and share a deep commitment to the Seminary’s mission and vision.  

A. Supervision: Associate Vice President for External Relations

E.          Responsibilities:

1.      Under the leadership of the Associate Vice President of External Relations, design and 
implement an outstanding marketing and communications strategy across multiple media platforms to 
support the Seminary’s mission.

2.      Steward the story and narratives of Princeton Theological Seminary under the leadership of 
the Associate Vice President of External Relations. Guide the communication department to develop 
effective and compelling ways of storytelling.

3.      Review relevant data and analytics to assess the communication strategy, understand target 
audiences, and measure effectiveness.

4.      Provide marketing expertise, support, and advice to Seminary departments and offices, 
including Admissions, Advancement, Centers & Initiatives, and Continuing Education.

5.      Develop, implement, and monitor a risk management and communication crisis response plan in 
coordination with the Associate Vice President of External Relations.

7.      Ensure that all Seminary communications adhere to all brand standard protocols.

8.      Supervise communication team, providing leadership, vision, and opportunities for 
professional growth.
9. Build strong relationships with the local, regional, and national press and
seek opportunities to increase the Seminary’s coverage in strategic media
outlets.

10. Provide diligent oversight of the budget and actively seek to keep costs low
without sacrificing quality and excellence.

11. Provide other duties as assigned, including project management and
implementation.

12. Serve as a member of the Emergency Response Recovery Team (ERRT).

F.          Qualifications:

1.      Eight to ten years of demonstrated success in a communication-related leadership role

2.      Bachelor’s degree

3.      Graduate degree in communications and marketing or related field is preferred

4.      Experience in effective supervision of a communication staff

5.      Experience in communication operations, including budgetary oversight

6.      Expertise and experience in planning and executing professional marketing and digital 
advertising campaigns

7.      Experience in public relations, including crisis management

8.      Strong organizational skills and ability to effectively manage own projects as well as 
those of the team on time and within budget

9.      Knowledge of all aspects of the print and digital publishing processes

10.     Strong interpersonal and communication skills

Princeton Theological Seminary reserves the right to amend this position description at
any time.