Fitness Center Sales Lead

University of Colorado | CU Anschutz Medical Campus

Anschutz Health and Wellness Center

Official Title: Business Services Professional

Working Title: Fitness Center Sales Lead

Position #00760289 – Requisition #26111

*This position may be eligible for a one-time non-base building sign-on bonus up to $2,000. Details of the recruitment incentive program will be provided during the interview process.*

* Applications are accepted electronically ONLY at *

The University of Colorado Anschutz Medical Campus seeks individuals with demonstrated commitment to creating an inclusive learning and working environment. We value the ability to engage effectively with students, faculty and staff of diverse backgrounds.

The Anschutz Health and Wellness Center has an opening for a full-time University Staff (unclassified) Fitness Center Sales Lead position.

The University of Colorado Anschutz Medical Campus is a public education, clinical and research facility serving 4,500 students, and a world-class medical destination at the forefront of life-changing science, medicine, and healthcare. CU Anschutz offers more than 42 highly rated degree programs through 6 schools and colleges, and receives over $500 million in research awards each year. We are the single largest health professions education provider in Colorado, awarding nearly 1,450 degrees annually. Powered by our award-winning faculty, renowned researchers and a reputation for academic excellence, the CU Anschutz Medical Campus drives innovation from the classroom to the laboratory to the delivery of unparalleled patient care. Read CU Anschutz Quick Facts here.

About the Anschutz Health and Wellness Center:

The Anschutz Health and Wellness Center resides within the School of Medicine at the University of Colorado Anschutz Medical Campus. The Anschutz Health and Wellness Center (AHWC) is an interdisciplinary center whose overarching goals are to have an impact on the campus while building towards sustainability. Either of these alone is insufficient. We strive to achieve both. Top researchers work side-by-side with clinicians to develop and deliver wellness and weight loss programs and work with patients, providers, students and trainees, employees, researchers to take these programs beyond the walls of the Center into communities. The mission of the Center is “to collaborate with campus partners to develop and deliver programs and services targeting physical activity, nutrition, and mental wellbeing that enhance the lives of people who come here.”

The vision of the Center is “a campus where wellness is a foundation of everything we do.” All endeavors at the Center are focused on this vision. An integrated approach with a shared philosophy is core to the development of the Center’s programs. These programs strive to involve every area of the business, including wellness clinic services, the fitness center, and the metabolic and demonstration kitchens. Without this integration, it is not possible to achieve the vision that catalyzed the development of the Center. The Center serves as a “learning lab” for creating a model of standard care for wellness centers that can be replicated and exported.

Job Summary:

This position supervises the Center sales team, which informs and sells: Fitness Center memberships, fitness ancillary services (personal training, group training, massage, etc.) to parties interested in these services, matching the customer needs with the correct services.  Along with the sales staff, this position will be an active part of the day-to-day sales of services and will be primarily responsible for overseeing fitness membership sales.  This position ensures that sales staff are available during the Center’s prime business hours of 8 am-6 pm Monday-Friday, as well as some evenings and weekends based on demand.

This position receives additional compensation as a part of an incentive plan.

Examples of Work Performed:

    Actively participates in daily lead generation, follow-up, and sales for fitness memberships and ancillary services.Recruit, evaluate, schedule, address personnel items for sales staff.Standardize procedures and train sales staff on processes (e.g., touring the facility; setup of members, sales in the Point of Sale system, required forms, prospect tracking).Works closely with marketing/communications on presentation material needed for new employee orientations or other presentations.Works closely with marketing/communications on-campus outreach and engagement to promote campus utilization of the Center.Works closely with marketing/communications and General Manager on promotions and service packages to attract sales leads for membership and services in the Center.Assists General Manager with budget development, strategic planning, and setting monthly membership goals to align with revenue goals.With the General Manager, sets retention goals for the sales team to limit member attrition.Provides required reporting of lead tracking, sales, cancellations, and other needed information as directed by the General Manager.Coordinates sales team in responding to inquiries via social media, phone, walk-in, and website and appropriate CRM integration.Facilitates the hand-off of leads to appropriate service lines (fitness, weight loss programs, clinic, etc.).Represents the Center in its entirety to provide optimal customer service and options specific to the inquiry.Manages the sales team project management boards and prospects utilizing designated program tool.Other administrative duties as assigned.
This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business need. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Minimum Qualifications:

    Bachelor’s degree in business, business administration, finance, accounting, education, social sciences, healthcare administration, public administration, communications, information systems, or a directly related field from an accredited institution.One year of professional-level experience in sales, marketing, or a related role.
Substitution: A combination of education and related technical/paraprofessional experience may be substituted yearly for the bachelor’s degree.

Preferred Qualifications:

    Experience with Point of Sale systems.One year prior supervisory or team lead experience in fitness membership/services with demonstrated success in consistent revenue growth. Previous customer service experience in a health club.Experience with Club Automation software.
Knowledge, Skills, and Abilities:

    Ability to lead a highly productive sales team that can successfully convert leads into sales and at the same time providing clientele with services that match their needs.Ability to lead the sales team to achieve monthly goals as designated by the General Manager.Ability to plan strategically to meet quarterly revenue goals.Ability to stay highly organized and ensure the same of the sales team.Ability to work independently to achieve goals.Ability to train others effectively.Ability to set priorities in a fast-paced environment.Knowledge and passion for fitness and wellness.Ability to keep current with industry trends in sales and packaging techniques to attract members using creative avenues.A focus on customer service.Enthusiasm for sales in a health and wellness center with good knowledge of the industry.Ability to follow and comply with University and Center policies and procedures.Effective communicator with clientele and staff, both verbal and written.
Salary and Benefits:

The salary range (or hiring range) for this position has been established at $53,946 to $68,619, not including quarterly incentives.

This position receives additional compensation as a part of an incentive plan.

The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training.

The above salary range (or hiring range) represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting.

This position is not eligible for overtime compensation.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.


Total Compensation Calculator:

Diversity and Equity:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at [email protected].

The University of Colorado Denver | Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities and all veterans. The University of Colorado is committed to diversity and equality in education and employment.

The University of Colorado Denver | Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Job Category: Business Services
Primary Location: Aurora
Schedule: Full-time
Posting Date: May 27, 2022
Unposting Date: Ongoing

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