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Senior Assistant/Assistant Director of Admission - 501542

University of Richmond
Virginia, Richmond, USA
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Job Details


The Senior Assistant/Assistant Director of Admission directly manages the development, creation, and execution of all admission print materials and admission website strategy and content. The role includes significant copywriting across integrated marketing channels, including collaboration on strategy and content for electronic correspondence and other marketing collateral. As an integral member of the Office of Admission, the Senior Assistant/Assistant Director of Admission is also responsible for contributing to the overall recruitment, selection, and enrollment of an academically superior and diverse class each year. The Senior Assistant/Assistant Director manages a geographical region of prospective students and families, plans, implements and evaluates major admission activities and programs, and represents the University to a wide and diverse audience to influence college choice decisions.



Significantly contribute to the strategic development of an integrated student recruitment and communication plan for 200,000 prospects, 70,000 inquiries, and 14,000 applicants annually simultaneously for three enrollment cycles, including the creation of key and distinct branding messages, the timing and sequence of those messages, and what communication vehicles will most effectively influence college choice.

Plan, implement, and serve as the creative lead for all recruitment, applicant, and yield print materials, including all major publications.

Produce brand-aligned content as a primary copywriter for the office, contributing to content across channels including print, web, video, electronic correspondence, and other media.

Lead office liaison for the creative development and execution of all publications with University Communications and associated third-party vendors.

Manage all admission web content and approve web changes via Cascade to coincide with the admission calendar year and effectively meet the web technology needs for all recruiting and yield activities.

Serve as the primary liaison with the Web Development team in University Communications and the Web team in Information Services to strategize functional redesigns to the admission website and coordinate updates to other University sites as it impacts admission recruitment, application, and yield processes.

Assist with the managing of the Communication budget indices; prepare and monitor budgets, reconcile expenditures, and research and develop program improvement requests related to project responsibilities.

Serve as standing member in Enrollment Management Marketing Committee and other campus-wide committees or working groups.

Liaises with the Office of Institutional Effectiveness to verify admission data and complete surveys to ensure accurate information about the University is distributed to on- and off- campus audiences.

Manage and direct multi-day photo shoots with a variety of local and national photographers and the university videographer. Ensure that the photos and videos capture all aspects of the University to accurately depict the institution in admission communications.

Assist with Student Search planning, development, and execution, including creative input on marketing messages and involvement in discussions about Student Search name purchases.

Prospect Management

Research the regional geo-market using national and institutional data to determine the recruitment goals for the region. Perform statistical analysis to project growth, decline, and yield in market as it relates to student mobility, academic quality and diversity.

Interview and counsel students individually and in small groups to determine the students' educational interests and needs and align those interests and needs with the features and strengths of the University.

Create and program queries, reports and documents in Slate to facilitate recruitment activities and assess the effectiveness of recruitment activities. Compile year-end reports for regional prospect management, recruitment activities, and project responsibilities.

General Recruitment and Admission Responsibilities

Significantly contribute to planning sessions by infusing perspective, experience and opinions that will direct strategic project decisions. As a result of planning sessions, create and implement new admission initiatives which support major project responsibilities.

Cultivate and sustain a "directive counseling" relationship with secondary school college counselors, independent counselors, advising organizations and partnership groups which serve under represented populations with the goal of encouraging top prospects to consider Richmond as a first choice.

Review in a holistic manner the academic and personal qualifications of candidates and prepare the application for presentation to the Admission Committee or Richmond Scholars Committee.

Determine decisions of deny, wait list, accept, and scholarship consideration; decisions are made independently or in cooperation with other colleagues in Admission Committee. Lead an Admission Committee and contribute to the strategic shaping of the class to meet institutional goals.

Serve as External Affairs Officer representing the University to a wide and diverse audience at college fairs, high schools, information sessions, interviews, and regional receptions.


  • A thorough understanding of and appreciation for the selective, private college admission process, the strengths of an undergraduate liberal arts experience, and the value of inclusive diversity.
  • Solid familiarity with Admission software tools, like Slate and Banner.
  • Thorough knowledge of Microsoft Office Outlook, Word, Excel and PowerPoint required.
  • Knowledge of Adobe Creative Cloud a plus
  • Required: Must have a valid Driver's License and a minimum of 3 years of driving history in good standing


  • A bachelor's degree required; master's degree preferred
  • At least 4 years of professional experience working in college admission, including responsibilities for communications and marketing OR at least 4 years of experience in marketing


  • Full-time, exempt position
  • Monday - Friday, 8:30 a.m. - 5:00 p.m.; 38.75 hrs./week

Pay Grade 6 (Hiring Range $43,383.00 to $57,468.00 annually)


Working at University of Richmond

Founded in 1830, the University of Richmond is one of America's premier private universities. The University blends the intimacy of a small college with exceptional academic, research, and cultural opportunities usually found only at large institutions. A nationally ranked liberal arts university, Richmond offers a unique combination of undergraduate and graduate programs through its schools of arts and sciencesbusinessleadership studieslaw, and continuing studies. The 350-acre suburban campus, including a 10-acre lake, is consistently cited by The Princeton Review as one of the most beautiful campuses in the nation.

With approximately 3,000 undergraduate students, Richmond offers 55 majors, 42 minors, and 12 concentrations at the bachelor's level. Graduate students can choose from six master's degrees programs, an MBA program, a juris doctorate, and six dual-degree programs in law. Continuing studies options include programs at the associate, bachelor, and master levels, in addition to numerous non-credit offerings.

Richmond faculty members are outstanding leaders in their fields. Of the 312 full-time faculty at the University, 98 percent hold doctorate or terminal degrees. Richmond has a student-faculty ratio of 9:1, with zero classes taught by teaching assistants. Our faculty members are in the classrooms and the labs, working closely with students to maximize their educational experiences.

U.S. News & World Report ranked Richmond one of the best liberal arts universities in the nation and in the top 35 for undergraduate research. BusinessWeek ranked The Robins School of Business in the top 20 nationally and fourth for academic quality, as well as among the top 15 part-time MBA programs. Kiplinger’s Personal Finance magazine named Richmond in the top 25 for best value among private colleges and universities

As locals like to say, Richmond is "easy to love" because of its rich history, stunning architecture, natural beauty and quality of life. It's been named one of the top cities in which to live and work by numerous national sources, including Forbes magazine. As the capital of Virginia, Richmond is home to the state legislature, a growing number of Fortune 500 companies and industries ranging from finance to agriculture. In fact, Forbes also recently ranked Richmond as the sixth best city to get a job in the U.S. Nearly one million people live in the Greater Richmond region and enjoy an array of cultural opportunities including 35 museums; numerous theatre companies; a symphony, a ballet and an opera; a thriving public forum; three professional, minor-league sports teams; a coliseum for major concerts and sporting events; and much more. Located just 100 miles south of Washington, D.C., Richmond is only 90 minutes from Virginia's beaches and 90 minutes from the spectacular Blue Ridge Mountains.

UR is committed to developing a diverse faculty, staff and student body, and to modeling an inclusive campus community which values the expression of differences in ways that promote excellence in teaching, learning, personal development and institutional success.  In keeping with this commitment, our academic community welcomes candidates from diverse backgrounds and candidates who support diversity. EOE

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