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Associate Director, Marketing Communications for Champlain College Online

Employer
Champlain College
Location
Burlington, VT

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Category:: Staff
Subscribe::
Department:: Champlain College Online - 1501
Locations:: Burlington, VT
Posted:: May 17, 2022
Closes:: Open Until Filled
Type:: Full-time
Position ID:: 147789


Job Description:


Champlain College Online (CCO) has an opening for an Associate Director, Marketing Communications. This dynamic role is responsible for conceiving, planning, coordinating, implementing, and measuring the effectiveness of cross-channel and multi-modal marketing and communication plans and key initiatives/campaigns aimed at a number of different stakeholder groups, including pre-funnel consumers, prospects, applicants, current students, and CCO alumni.


Working independently, and in collaboration with other CCO admissions operations, marketing team members, advisors, truED, and academics; Champlain College stakeholders, such as the institutional marketing department, advancement, financial aid, student accounts, etc.; and external vendors, the Associate Director brings high levels of strategy and planning to the work, and uses data to make mid-course corrections, with a focus on marketing communications that:


  • Move pre-funnel consumers/partners into the admission funnel.
  • Positively impact funnel velocity.
  • Improve post-enrollment communications to reduce melt.
  • Support retention efforts throughout the student lifecycle.
  • Increase the lifetime value of Champlain traditional and online students and Champlain alumni.

In addition to being responsible for key marketing and communication plans and initiatives, the Associate Director supports the Director of Marketing and other marketing team members in:


Search Engine Optimization: Assist with optimization updates and content generation.


  • Content Marketing: Assist with lead magnet asset creation, email communication plans, landing pages, etc.
  • Email automation: strategize and support content development, implementation, and measurement of marketing automation efforts.
  • Marketing Collateral: Conceptualize and develop marketing LPs, print material, and related collateral.
  • Update website and other digital and print marketing assets.
  • Social Media: strategy, content creation, and measurement.

Key Areas of Responsibility


  • Fully own and/or assist in the implementation of multiple touchpoint, multi-modal marketing communications plans designed to attract, nurture, and retain prospective and current students
  • Key/special initiatives' ownership - planning, project management, implementation, and measurement within CCO marketing, admissions, and academic advising
  • Project management, quarterly and yearly marketing communications planning, and workload forecasting planning for marketing team


Requirements:


  • Bachelor's degree. Master's degree in communications, marketing, public relations or related field preferred.
  • Experience in a senior marketing role focused on enrollment and lead conversion for postsecondary online programs.
  • Knowledge of best practices in marketing and communications, especially with respect to lead conversion through digital channels and/or marketing to corporations with tuition benefit/assistance programs.
  • Substantive supervisory experience of a high-performing team
  • Demonstrated ability to work well with others within and external to the College.
  • Demonstrated ability working with diverse populations.


Additional Information:


The successful completion of a criminal background check is required as a condition of employment.


Champlain College does not discriminate on the basis of race, creed, color, national origin, place of birth, ancestry, religion, age, sexual orientation, sex, gender identity, veteran or military service status, HIV -positive status, qualified disability, or on the basis of any other status protected by law, and does not discriminate in the administration of its education and admission policies, scholarship and loan programs, employment practices or co-curricular and other College-administered programs. Champlain College will make reasonable accommodations for otherwise qualified students, applicants for admission or employment, or employees. Please contact the People Center at 802.651.5800 with questions concerning the hiring process or future employment at Champlain College, or if auxiliary aids or services are needed to apply for employment at Champlain College.


Champlain College is committed to fostering an inclusive and diverse community. Recognizing that diversity is both a reflection of our world and a source of rich education, Champlain strives to be diverse and inclusive in ways that reflect the world in which we live and work. All members of the Champlain community are valued as individuals.



Application Instructions:


Application materials must include a resume/CV and a letter of interest (Cover Letter) specifically addressing the desired qualifications. The College seeks candidates who, through their work and life experiences, service to the community, teaching or research can contribute to the diversity, inclusivity and academic excellence of Champlain College. Please include information about how you would contribute to these efforts and help to further this goal in your letter of interest/cover letter.


EU Employee Data Protection Notice:


https://www.champlain.edu/privacy/eu-employee-data-protection-notice


Organization

An educational pioneer since 1878, Champlain is a college where students and faculty don't just respond to opportunities -- they create them. We've introduced new fields of study, like Game Design and Computer & Digital Forensics, and offer majors with a specific focus, like e-Business Management, Digital Filmmaking and Public Relations. Champlain's three-dimensional education -- another pioneering concept -- integrates relevant, professionally focused studies with a rigorous Core curriculum and practical Life Skills program.
 
All this innovation thrives in our can-do culture, where people with diverse talents pool their skills in enterprising ways. Here students help each other launch new businesses, students and faculty collaborate on research and service, and the college creates partnerships with the community. Our city, Burlington, is the ultimate college town with a hip vibe, a thriving music scene and great food, from Doughboys doughnuts to Bove's family-recipe Italian. It's as original, forward-looking and down-to-earth as Champlain College, and a place it's easy to call home.
 
Mission Statement
Champlain College endeavors to be a leader in educating today's students to become skilled practitioners, effective professionals and engaged global citizens. Champlain's agile and entrepreneurial approach to higher education uniquely blends technology leadership, market savvy, innovation and fiscal responsibility with a commitment to liberal learning, community involvement and "the human touch." This distinctive approach permeates the delivery of relevant, rigorous student-centered programs in business, arts, applied technology and public service.
 
Strategic Goals
  • Achieve Distinctive Academic Excellence: Champlain College will offer challenging, innovative academic programs that align with the needs of the workplace and serve the unique needs of its three distinct student populations. These include: (1) an unparalleled traditional undergraduate experience that combines professional programs with a unique interdisciplinary core augmented by learning in life skills; (2) an adult undergraduate curriculum of relevant, life-long education leading to professional advancement; and (3) graduate education that expands technical competence, inspires critical thinking, embraces reflective learning and infuses the joy of life-long learning. All Champlain graduates will have the capacity to attain leadership roles in their various fields due to their professional skills as well as their abilities to think critically and creatively and to communicate effectively.
  • Enrich Student Life: We will enrich student life for all Champlain students by providing experiences that embrace student development, personal responsibility, the application of life skills and career path development, and participation in the larger community.
  • Enhance Financial Stability: Champlain College will operate from a position of financial strength. It is only through the careful management of resources that the College will have the resources needed for continuous improvement.
  • Excite, Engage, and Empower Faculty & Staff: Engaged and empowered faculty and staff work and teach with passion, drive and innovation and move the College forward in order to achieve our vision.  Over the next ten years, we will continually work to ensure that Champlain faculty and staff recognize and honor the Champlain College culture while building a high performance environment in which  staff and faculty excel and will become a leader in our ability to recruit, retain, develop and celebrate staff and faculty crucial to our success.
  • Fostering an Inclusive & Diverse Community: Recognizing that diversity is both a reflection of our world and a source of rich education, Champlain will be diverse in ways that reflect the world in which we live and work. All members of the Champlain community will have a sense of being a valued member of the College community.

Strengths

The Champlain College education is a career-driven experience whose rigorous interdisciplinary studies endow students with the three essential personal dimensions required for a gratifying career and a remarkable life:

  • Top-line professional capabilities in your chosen field
  • A fully-developed intellect with keen reasoning abilities and a global perspective
  • Vital life management skills

You'll emerge from this process as a leader in your profession, one whose exceptional capacities reflect the integrity of our award-winning faculty, our pragmatic curricula and our innovative hands-on approach to learning.

This integrity permeates each of the fundamental elements of a Champlain College education:

 

 

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