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Marketing Specialist, Continuing Education

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Job Details

Job Title:

Marketing Specialist, Continuing Education

Campus:

Southridge Center/Des Moines

Job Number:

22-A67

Employment Date:

As soon as possible

Job Category:

Administrative/Professional Positions

Application & Position Contact Information:

Human Resources at (515) 964-6479 or [email protected] for information concerning the application process. Michael Hoffman at 515-256-4901 or [email protected] for information concerning the position or your status once the position has closed.

Salary Information:

Starting salary: $57,444

The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training. The starting salary range represents the College’s good faith and reasonable estimate of the range of possible compensation at the time of posting.

Pay Grade: A4

Job Summary:

Develop, coordinate and execute DMACC’s Continuing Education’s strategic marketing plan. Including but not limited to media planning, digital advertising, database marketing/lead generation, and content generation for programs. Analyze audience engagement and impact of advertising programs.

Essential Functions:

Coordinate and execute Continuing Education digital and social advertising program. This includes placement on current advertising platforms and social media channels along, with the review of new/upcoming platforms, systems, etc. Develop campaign demographics, coordinate creative sets, run/ analyze reports, and modify ads to maximize results. Coordinate campaigns with DMACC marketing team and digital vendors to ensure consistency of campaigns and programs.Develop content (copy, graphic, and video) to enhance programs and engage audiences via digital, social, and other advertising platforms. Research and identify new trends or opportunities that benefit DMACC.Coordinate and execute e-marketing promotions and communications, manage and monitor social media promotions and communications, and coordinate maintenance of CE web site content and appearance.Work with Continuing Education staff to develop and coordinate production of all CE and promotional materials (digital, mailings, brochures, catalog).Perform other duties as assigned.

Required Qualifications:

Bachelor’s degree in marketing/advertising, graphic design, video production, journalism or related field and two years of experience in advertising agency or commercial/institutional marketing position OR Associates degree in marketing/advertising, graphic design, video production, journalism or related field and four years of experience in advertising agency or commercial/institutional marketing position OR six years of experience in advertising agency or commercial/institutional marketing position.
Experience managing digital advertising or a content creation program on behalf of an organization.
Experience working with E-mail marketing platforms (Constant Contact, Mail Chimp, Salesforce Marketing Cloud).
Demonstrated proficiency in digital advertising, graphic design, or writing/editorial skills for electronic media.
Video production skills.
Graphic design skills.
Copywriting and editorial skills.
Strong communication skills.
Ability to plan, organize and manage time.
Demonstrated ability to establish and maintain a professional working relationship with a wide variety of individuals coming from diverse backgrounds.
Knowledge of current software applications.

Desired Qualifications:

Photography skills.
Experience with digital media buying.
Experience working with a website content management system (CMS).
Experience with data/list management associated with E-mail marketing platforms including, but not limited to segmentation, data cleansing and email validation, and evaluation of campaign.
Demonstrated experience engaging diverse audiences.

Physical Requirements:

Constant:

  • Sit
Occasional:
  • Lift Floor to Waist < 10 lbs
  • Carry < 10 lbs x 100 ft
  • Push/pull horizontal 10 lbs x 18 in
  • Lateral Pinch
  • Forward reach
  • Crouch
  • Neck Flexion, Extension & Rotation
  • Fine Motor Coordination
  • Hand & Foot Coordination
  • Stand
  • Ability to be Mobile

Mobility accommodations will be reviewed on a case-by-case basis and determined by the essential functions of this position.

Physical Demand Category:

Light

Post offer, Pre-Employment Physical Test:

N/A

Work Schedule:

Monday-Friday, day hours

Posting Date:

05/09/2022

Deadline for Submitting Applications:

05/22/2022

Open Until Filled:

No

Special Instructions to Applicants:

DMACC is an Affirmative Action/Equal Employment Opportunity employer and embraces diversity. Women, minorities, individuals with disabilities and veterans are encouraged to apply. Individuals with disabilities desiring a reasonable accommodation in the application process should notify Human Resources at 515-964-6301 or by email [email protected]

THIS VACANCY REQUIRES: 1) A complete DMACC Employment Application (personal information, educational history, employment history, and supplemental questions). Incomplete applications and commenting “See Resume” will not be accepted. The application form will be used to screen applicants for required qualifications. 2) Attachment of transcripts to your electronic application. Transcripts must include the applicant’s name and degrees conferred. Scanned copies are acceptable.

Quick Link for Postings:

https://jobs.dmacc.edu/postings/8462

Nondiscrimination Statement::

Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, or hiring practices, and harassment or discrimination based on race, color, national origin, creed, religion, sex, sexual orientation, gender identity, age, disability, genetic information (in employment), and actual or potential parental, family or marital status. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law.

Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure (HR3010). Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S Ankeny Blvd, Bldg 6, Ankeny, IA 50023, phone 515-964-6857, [email protected] Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S Ankeny, Blvd, Bldg 1, Ankeny, IA 50023, phone 515-964-6216, [email protected] Questions or complaints about this policy may be directed to the Director of the Office of Civil Rights, U.S. Department of Education, John C. Kluczynski Federal Building, 230 S. Dearborn Street, 37th Floor, Chicago, IL 60604-7204, phone 312/730-1576, fax 312-730-1576, TDD 800-877-8339, email [email protected]

Organization

DMACC is the largest community college in Iowa, serving Central Iowa since 1966. We have 500+ faculty and staff dedicated providing the most immersive, progressive, and innovative learning experience for our students.

We're proud to provide one of the best opportunities for educational advancement in the state. Our student body is made up of traditional students as well as professionals from a multitude of backgrounds.

We offer the lowest tuition and fees in the state with more than 220 programs of study. Our credit students can graduate with an associates degree, college diploma or certificate.  With courses available online or face-to-face, students can easily plan a class schedule that fits their needs.

With an average class size of 18 students to 1 faculty member, students get a level of assistance that may not be possible at other institutions.

We offer learning opportunities through our six campuses and six learning centers.

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