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WUNC President & General Manager

University of North Carolina at Chapel Hill
Chapel Hill, NC

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Executive Administration Jobs
Presidents & Chancellors
Administrative Jobs
Institutional & Business Affairs, Community & Government Relations
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details



Career Area :

Public Relations/Communications/Marketing

Posting Open Date:


Application Deadline:


Open Until Filled:


Position Type:

Permanent Staff (EHRA NF)

Working Title:

WUNC President & General Manager

Appointment Type:

EHRA Non-Faculty

Position Number:


Vacancy ID:


Full Time/Part Time:

Full-Time Permanent



Hours per week:


Position Location:

North Carolina, US

Hiring Range:

Dependent upon experience

Proposed Start Date:


Primary Purpose of Organizational Unit:

WUNC Radio provides quality news, information and entertainment programming to a broad listening audience that includes North Carolina, the United States and the world. WUNC serves North Carolinians from Greensboro to the Outer Banks through a network of seven stations, with a weekly cume of 300,000 listeners.

Position Summary:

The President and General Manager is responsible for the management, growth and sustainability of North Carolina Public Radio-WUNC, the public radio broadcast service of the University of North Carolina at Chapel Hill. WUNC serves more than 300,000 weekly listeners in over 50 North Carolina Counties, from Greensboro to the Outer Banks. North Carolina Public Radio consists of seven radio stations, with its main studios in Chapel Hill, in addition to studios in Durham’s American Tobacco Historic District, Greensboro and the Capitol bureau.

The President and General Manager reports to WUNC Public Radio LLC’s Board of Directors and the University of North Carolina at Chapel Hill’s Vice Chancellor of Communications.

The General Manager is responsible for the overall management of WUNC. This includes providing strong staff leadership, leading the strategic direction of the organization, focusing on audience expansion and depth, and ensuring North Carolina Public Radio-WUNC continues to provide excellent content across all platforms. Additionally, as the station’s senior executive, the General Manager will be responsible for the overall management of fundraising, marketing, information technology, engineering, business administration, legal and compliance matters, and human resources. They will work to implement DEI best practices within the station and support an inclusive work environment. This role also oversees community relations and works to foster strong relationships within the community and industry.

The General Manager has an active working relationship with the WUNC Public Radio, LLC Board of Directors through regular meetings and informal interactions to communicate financial status, strategic opportunities and challenges, and on-going accomplishments and activities.

Minimum Education and Experience Requirements:

Relevant post-Baccalaureate degree required (or foreign degree equivalent) with three years or greater of related professional experience; for candidates demonstrating comparable professional backgrounds, will accept a relevant Bachelor’s degree (or foreign degree equivalent) and five years or greater of relevant experience in substitution.

Required Qualifications, Competencies, and Experience:

A bachelor’s degree, preferably in journalism, communication, public policy, or related field.

A minimum of five years’ experience in senior management positions in radio, public broadcasting or a related field with demonstrated supervisory experience.

Preferred Qualifications, Competencies, and Experience:

The General Manager will be a professional who knows and understands the nature and purpose of public broadcasting within the context of a higher education environment. Leading candidates will have:

Demonstrated ability to lead people effectively with a commitment to excellence. Ability to listen, build consensus, and provide motivation.

Experience effectively working with Boards of Directors through constant communication and board support.

Ability to work effectively with the staff, board of directors, volunteers, and members of the University.

Superior, proven oral and written communication skills and the ability to sell ideas and concepts to various constituencies, internal and external. Strong presentation skills in one-on-one executive briefings and large audience settings.

Successful and creative risk-taking abilities, sound business disciplines, and strategic thinking.

Demonstrated ability to establish and execute long-term strategic planning.

Possess a thorough understanding of today’s media landscape, and an ability to lead through transitions and challenges by innovating and adapting to changing markets or competition.

Experience with and understanding of the opportunities and risks associated with digital media
Have experience engaging and communicating with an array of stakeholders, influencers and community leaders.

A high level of expertise and commitment in DEI best practices, including creating an inclusive workplace and engaging effectively to advance understanding, growth and maintain inclusion across organizational structure.

Campus Security Authority Responsibilities:

Not Applicable.


The nation’s first public university is at the heart of what’s next, preparing a diverse student body to become creators, explorers, innovators and leaders in North Carolina and throughout the world. Carolina’s nationally recognized, innovative teaching, campus-wide spirit of inquiry and dedication to public service continue the legacy that began in 1795 when the University first opened its doors to students.

Here, in one of America's most beautiful college settings, we offer exceptional careers in richly diverse fields. Come explore what UNC-Chapel Hill has to offer you.

Undergraduate Enrollment: 19,117

Graduate/Professional Enrollment: 10,894

Total Student Enrollment: 30,011

Founded: 1789, as the first state university in the United States

Type of Institution: Public, four-year

Undergraduate Admission: 15,961

Graduate/Professional Enrollment: 10,039

Total Student Enrollment: 26,000

Faculty: 3,000

Percentage of faculty who hold Ph.D.s or the highest degrees in their field: 94 percent

Faculty/student ratio: 1/14

Location: UNC is located in the heart of Chapel Hill, the best college town in America! It's a friendly town of about 40,000 in the geographical center of North Carolina. Chapel Hill is at the western point of the Research Triangle, an area of about one million people, comprised of Chapel Hill, the cities of Durham and Raleigh, and the Research Triangle Park, home of many corporate offices and scientific research centers. Carolina is about 30 miles from the state capital, Raleigh, and 20 minutes from Raleigh-Durham International Airport.

Chapel Hill's main street, Franklin Street, borders the campus and offers shops, coffee houses, cafés, movie theaters and houses of worship. The town has a historic district, museum, library, parks, malls, and many recreational facilities.

Origins of Carolina's students: 82 percent of UNC's freshmen are from North Carolina and 18 percent are from out-of-state. Our students come from 42 different states and our international students represent 37 countries.

Size of freshman class: Approximately 3,400

Class size: Barely five percent of undergraduate classes contain more than 100 students; two-thirds of undergraduate classes have fewer than 30 students. Forty-one percent have fewer than 20 students, including First Year Seminars, in which first-year students work closely with professors.

Sports and athletic programs: UNC is an NCAA Division I school with 28 varsity teams. Carolina is the proud home of the Dean Smith Center, Kenan Stadium, Carmichael Auditorium, Koury Natatorium, and many other fine athletic facilities. Students join more than 60 intramural and club sports, which include baseball, bowling, crew, golf, lacrosse, rock climbing, rugby, tae kwon do, and ultimate frisbee. The Student Recreation Center offers weight training, aerobics, stair machines, and all the equipment you would expect to find at a great health club! Carolina offers a newly renovated outdoor pool and indoor pools, a golf course, tennis courts, and the longest zipline in America!

Number of residence halls: Incoming undergraduates will live in one of Carolina's 29 residence halls, which are wired for Internet access and cable television.

Scholarships and financial aid: About 40 percent of UNC-Chapel Hill students receive scholarships and/or some form of financial aid.

Special research institutes: Institute for Research in Social Science, Institute of Outdoor Drama, Morehead Planetarium, Kenan Institute of Private Enterprise, Institute of Government, Institute of African American Research.

Career services: On-campus counseling, job fairs, résumé writing service, internships, placement services.

Technological facilities: Students find multiple uses for Carolina's state-of-the-art technological resources. They can access Carolina's computer services through Academic Technology and Networks, which manages academic computing, e-mail, microcomputing labs, interactive media presentation, video and classroom support, and a help desk. The MetaLab oversees the development of SunSITE, one of the world's busiest digital library and electronic publishing projects.

Students may open e-mail accounts, and many use campus computer resources to construct personal Web pages. Students in residence halls have hardwired network connections to the Internet and cable television in their rooms. At the ATN Training center, students may take classes on software packages and utilities. Computer labs are available for student use all over campus.

Carolina Computing Initiative: Beginning with the freshman class of 2000, undergraduates must purchase laptop computers. The University has arranged for IBM to offer computers at excellent prices. Students, faculty, and staff will enjoy cost savings, higher quality compatible equipment, and better technical support through CCI.

The Study Abroad program allows students to live and learn in Europe, the Middle East, Asia and the Pacific Rim, Africa, and the Americas.

The Honors Program offers special seminars, research programs, and the chance to design your own independent studies.

Carolina students spend time in public service through student organizations, the Campus Y, the Carolina Center for Public Service, and courses that incorporate community service.

UNC's chapter of Phi Beta Kappa, a national collegiate honor society, is the oldest in North Carolina, dating from 1904. There are many other honorary societies at Carolina.

UNC offers ROTC programs in all branches of national military service.

Through the First Year Seminars program, first year students will understand what it means to study at a premier research university. They will learn from faculty members and share in their research in seminars of no more than 20 students.

Life outside the classroom: More than 370 clubs, teams, and student organizations offer something for everyone! You can choose from among musical and dramatic performing groups, publications, ethnic and religious clubs, the Campus Y and other service organizations, fraternities and sororities, and pre- professional organizations. Whatever your interests, you will find others at Carolina who share them!

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