Digital Media Specialist

Description
University of Colorado | CU Anschutz Medical Campus

School of Medicine, Anschutz Health and Wellness Center

Communication Professional/Digital Media Specialist

Position #00767617 – Requisition #25954

* Applications are accepted electronically ONLY at www.cu.edu/cu-careers *

The University of Colorado has a requirement for COVID-19 vaccinations and full completion thereof by 9/1/21 or upon start date.  Information regarding this requirement, and exemptions can be found at:

Anschutz: https://www.ucdenver.edu/docs/librariesprovider284/default-document-library/3000-general-admission/3012---covid-19-vaccination-requirement-and-compliance.pdf?sfvrsn=4e9df3ba_2

Denver: https://www.ucdenver.edu/coronavirus

Exemptions vary by campus location/department.

Campus/Unit-Specific Exemptions:

Anschutz Campus – Exemptions are allowed for medical or religious reasons.Denver Campus - Exemptions are allowed for medical, religious, or personal reasons.Consolidated/Central Services Administration – Will follow Anschutz policy on exemptions.

The University of Colorado Anschutz Medical Campus seeks individuals with demonstrated commitment to creating an inclusive learning and working environment. We value the ability to engage effectively with students, faculty and staff of diverse backgrounds.

Anschutz Health and Wellness Center has an opening for a full time University Staff (unclassified) Communication Professional/ Digital Media Specialist position.

The University of Colorado Anschutz Medical Campus is a world-class medical destination at the forefront of transformative science, medicine, education and patient care. The campus encompasses the University of Colorado health professional schools, more than 60 centers and institutes, and two nationally ranked independent hospitals - UCHealth University of Colorado Hospital and Children's Hospital Colorado - that treat more than two million adult and pediatric patients each year. Innovative, interconnected and highly collaborative, the University of Colorado Anschutz Medical Campus delivers life-changing treatments, patient care and professional training and conducts world-renowned research fueled by over $650 million in research grants. For more information, visit www.cuanschutz.edu.

This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business need. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

About the CU Anschutz Health and Wellness Center
The CU Anschutz Health and Wellness Center (AHWC) resides within the School of Medicine on the University of Colorado Anschutz Medical Campus. AHWC is an interdisciplinary center committed to developing and delivering programs and services that provide whole-person wellness in the areas of physical activity, mental wellbeing, and nutrition. AHWC is home to a full-service fitness center, the CU Wellness Clinic, science-based weight loss programs, transformative research studies, and community programs.

Job Summary
A key member of AHWC’s marketing and sales team, the Digital Media Specialist is responsible for coordinating the center’s social media platforms, website, digital advertising and content creation efforts, under the direction of the Marketing and Communications Manager. The Digital Media Specialist supports all departments within AHWC and is responsible for implementing the center’s digital media strategy and increasing the center’s social media and web presence, driving increased engagement and traffic through strategic campaigns and compelling content. The position ensures that all digital efforts are fully integrated, with an emphasis on supporting both departmental and center-wide goals. The ideal candidate has a broad range of digital marketing experience with strong storytelling, creativity, design aesthetic and technical expertise.

Evening and weekend work may be required in this position for social media monitoring; responding to messages posts and reviews; facility issues/crisis management; and attending various events.

Supervision Received
Marketing & Communications Manager

Supervision Exercised
None

Examples of Work Performed
Specific duties and responsibilities of the position may include, but are not limited to, the following:

Social Media

Manage and execute social media strategy, including benchmarking and analysis of campaigns for center accounts on Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn and others.Maintain social media editorial/content calendars.Monitor all digital engagement, relevant social media accounts, comments, reviews and direct messages. Respond in a timely and professional manner.Stay up to date on current trends, best practices and new technologies.

Website

Manage and update existing content on the center’s various websites in WordPress and Unbounce, including department, program and campaign landing pages.Create new pages as needed.Analyze site performance across key metrics and perform SEO optimization.Troubleshoot website and integration issues.Assist with build out of new center website in HubSpot.

Digital Advertising

Execute, monitor and analyze paid digital advertising strategy on Facebook, Instagram, Google and others to drive lead generation and brand awareness for the center and various programs and services.Track effectiveness of content and campaigns. Make recommendations for improvement.

Content Creation

Produce, edit and publish original content for different audiences, including graphics, video and text, for use on social media, websites, newsletters and other communications.Proactively work with the marketing and sales team, various departments and subject matter experts to generate content that is compelling, accurate and consistent with the center’s messaging and brand standards, while driving designated KPIs.

This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business need. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Salary and Benefits:

The salary range (or hiring range) for this position has been established at $50,000 to $55,000.  

The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training.

The above salary range (or hiring range) represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting.

This position is not eligible for overtime compensation.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.

Benefits: https://www.cu.edu/employee-services/benefits

Total Compensation Calculator: http://www.cu.edu/node/153125

Diversity and Equity:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at [email protected].

The University of Colorado Denver | Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities, persons within the LGBTQ+ community, and all veterans. The University of Colorado is committed to diversity and equality in education and employment.

The University of Colorado Denver | Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Qualifications
Minimum Qualifications:

• Bachelor’s degree in marketing, communication, design or related field from an accredited university.
One (1) year of professional experience in digital media, website and social media management which may include content creation, including graphics, video and copywriting and/or paid digital advertising.

***Those selected for interviews will be asked to provide samples of professional work, which may include social media posts, video, website work, paid digital ad campaigns, written blogs or articles. 

Required: Applicants must meet minimum qualifications at the time of hire.

Substitution: A combination of education and related technical/paraprofessional experience may be substituted for the bachelor's degree on a year for year basis.

PLEASE NOTE: Candidates will be responsible for travel expenses related to the interview process and any relocation expenses, if applicable.

Preferred Qualifications

• Hands-on experience with content management systems, including WordPress and HubSpot; HTML is a plus.
• Hands-on experience with social/digital content creation and optimization, paid advertising and digital management tools, including SproutSocial (or other social media planning tool), Facebook Business Suite and Google Analytics and Adwords.
• Intermediate to advanced graphic design, photography and video production/editing experience; experience with Adobe Creative Cloud and Canva.
• Experience with a range of creative and informative copywriting for diverse audiences, including development and creation of engaging copy for social media posts, promotions, events, blogs and articles.

Knowledge, Skills, and Abilities:

Strong knowledge of grammar, editing and AP style guidelines.Commitment to producing high-quality deliverables that elevate the center’s brand.Strong storytelling and creativity with ability to communicate voice and call to action in a variety of formats.Highly organized and detail oriented with excellent time management; ability to priority, problem solve and meet deadlines.Exhibits curiosity and interest in learning about and promoting all areas of the center.Interest in learning and mastering new technologies and digital platforms.Strong work ethic with ability to work independently as well as with the team.Ability to establish and maintain effective working relationships with constituents at all levels throughout the center and campus.Outstanding customer service.Interest in fitness, health and wellness.Demonstrated commitment and leadership ability to advance diversity and inclusion.Exposure to, or knowledge of, HIPAA policies and procedures

Job Category: Communication
Primary Location: Aurora
Schedule: Full-time
Posting Date: May 10, 2022
Unposting Date: Ongoing