Assistant Director of Sports Marketing

Duke University
Athletics Administration

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details


Working Title:Assistant Director of Sports Marketing

Position Summary

Duke University is seeking a qualified candidate to serve as the Assistant Director of Sports Marketing with a concentration in Women’s Basketball. This position will oversee the development, coordination and implementation of the Women’s Basketball marketing plan for Duke University. The successful candidate will be a key team player in building revenue generation, game day atmosphere, branding and community outreach.


BA/BS recommended with a minimum of two to three (2-3) years related experience at the collegiate or professional level suggested.

Knowledge, Skills, Ability

· Excellent communication skills both oral and written.

· Excellent interpersonal skills.

· Demonstrated experience in marketing or sales.

· Knowledge of ACC and NCAA rules and regulations as pertains to duties of position.

· Proficiency in computer skills using Microsoft Word, Excel, Adobe PhotoShop or InDesign or a similar program, the Internet and other relevant software.

· Proficiency with social media including but not limited to Facebook, Twitter & Instagram among others.

· Ability to work under minimal supervision while achieving established goals.

· Ability and willingness to work evenings and weekends.

· Valid driver license.

Essential Functions

· Manages, develops and implements the marketing and promotional strategy for Duke Women’s Basketball including student and community outreach, game day atmosphere and coordination of hospitality with Resource Acquisition.

· Must have a strong background in managing gameday atmosphere within the arena. Produces on-court/field, pre-game, half-time and post-game entertainment, presentations and music.

· Responsible for the development and implementation of single game promotions to increase revenues and attendance.

· Cultivates the development and implementation of season tickets, packages and single game promotions to increase revenue.

· Works with Women’s Basketball Chief of Staff to coordinates community outreach efforts to involve various groups throughout the area.

· Supports and assists outbound ticket sales team in the development and growth of group sales campaigns.

· Assists in the execution of corporate sponsorship contracts with third party rights holder.

· Oversees the placement of multimedia advertising for Duke Women’s Basketball.

· Works with Women’s Basketball Creative Director to conceptualizes the look each year and supervises the development of printed materials (i.e. posters, schedule cards, season ticket brochures, etc.).

· Assists in the promotion of events and ticket packages via social media.

· Assists training and managing student and volunteer staff.

· Oversee all emails sent out by the marketing department

· Will oversee the marketing efforts of 1-2 additional sports (specific sports assigned at later date) during the year

· Performs other duties as assigned.

Minimum Qualifications


Work requires analytical, communications and organizational skills generally acquired through completion of a bachelor's degree program.


Work requires one year of experience in program administration or OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE involving academic, instructional or counseling activities to acquire skills necessary to plan, coordinate and implement a variety ofprogram activities and events.

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.


Read our Diversity Profile History

Duke University was created in 1924 by James Buchanan Duke as a memorial to his father, Washington Duke. The Dukes, a Durham family that built a worldwide financial empire in the manufacture of tobacco products and developed electricity production in the Carolinas, long had been interested in Trinity College. Trinity traced its roots to 1838 in nearby Randolph County when local Methodist and Quaker communities opened Union Institute. The school, then named Trinity College, moved to Durham in 1892, where Benjamin Newton Duke served as a primary benefactor and link with the Duke family until his death in 1929. In December 1924, the provisions of indenture by Benjamin’s brother, James B. Duke, created the family philanthropic foundation, The Duke Endowment, which provided for the expansion of Trinity College into Duke University.Duke Campus

As a result of the Duke gift, Trinity underwent both physical and academic expansion. The original Durham campus became known as East Campus when it was rebuilt in stately Georgian architecture. West Campus, Gothic in style and dominated by the soaring 210-foot tower of Duke Chapel, opened in 1930. East Campus served as home of the Woman's College of Duke University until 1972, when the men's and women's undergraduate colleges merged. Both men and women undergraduates now enroll in either the Trinity College of Arts & Sciences or the Pratt School of Engineering. In 1995, East Campus became the home for all first-year students.

Duke maintains a historic affiliation with the United Methodist Church.

Home of the Blue Devils, Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.

Mission Statement

Duke Science"James B. Duke's founding Indenture of Duke University directed the members of the University to 'provide real leadership in the educational world' by choosing individuals of 'outstanding character, ability, and vision' to serve as its officers, trustees and faculty; by carefully selecting students of 'character, determination and application;' and by pursuing those areas of teaching and scholarship that would 'most help to develop our resources, increase our wisdom, and promote human happiness.'

“To these ends, the mission of Duke University is to provide a superior liberal education to undergraduate students, attending not only to their intellectual growth but also to their development as adults committed to high ethical standards and full participation as leaders in their communities; to prepare future members of the learned professions for lives of skilled and ethical service by providing excellent graduate and professional education; to advance the frontiers of knowledge and contribute boldly to the international community of scholarship; to promote an intellectual environment built on a commitment to free and open inquiry; to help those who suffer, cure disease, and promote health, through sophisticated medical research and thoughtful patient care; to provide wide ranging educational opportunities, on and beyond our campuses, for traditional students, active professionals and life-long learners using the power of information technologies; and to promote a deep appreciation for the range of human difference and potential, a sense of the obligations and rewards of citizenship, and a commitment to learning, freedom and truth.Duke Meeting

 “By pursuing these objectives with vision and integrity, Duke University seeks to engage the mind, elevate the spirit, and stimulate the best effort of all who are associated with the University; to contribute in diverse ways to the local community, the state, the nation and the world; and to attain and maintain a place of real leadership in all that we do.”

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