Marketing Communication Associate

Job Details



Marketing Communication Associate

Southwestern Community College District

Work Site: 900 Otay Lakes Road, Chula Vista, CA 91910

Department: Communications, Community & Government Relations

District Values
Incumbents in District positions are expected to exhibit an equity-minded focus, responsiveness, and sensitivity to and understanding of the diverse academic, socioeconomic, cultural, gender identity, sexual orientation, and ethnic backgrounds of community college students, and employees, including those with physical or learning disabilities, and successfully foster and support an inclusive educational and employment environment.

Responsibilities:
(Auxiliary funded position, continued employment contingent upon funding).
RESPONSIBILITIES: Under the direction of the assigned supervisor, develop and execute communications and marketing strategies and related activities in support of College programs and events.REPRESENTATIVE DUTIES:
  1. Draft and edit news releases, speeches op-eds, newsletters, columns, letters to the editor and advertising copy. Coordinate District/Department press clips.
  2. Plan, executive and staff activities for the District/Department, including advance for activities. Attend off campus meetings and activities related to assigned duties; represent Chief as assigned.
  3. At the direction of the assigned supervisor, build and maintain relationships with members of the media and editorial boards.
  4. Take photographs at District/Department activities and meetings as assigned.
  5. Coordinate and implement marketing initiatives designed to attract students and community members to District/Department programs and the generate community support for College endeavors.
  6. Identify marketing opportunities for the College, develop promotional campaign budgets, themes and schedules; coordinate production of College/Department promotional materials in print and electronic formats.
  7. Gather information, plan and prepare advertising content for a wide range of media, including print, broadcast and Internet, and communicate with media advertising representatives; arrange and coordinate the purchase of advertising space and time.
  8. Schedule photography, interviews and testimonials for production of advertising copy, commercials and other promotional purposes; write and edit promotional copy.
  9. Conduct advance planning, including site visits and coordination with participants for upcoming video/multimedia features; plan, script, and storyboard video/multimedia projects based on District/Department priorities; provide editing and post-production of video/multimedia projects; prepare and issue finished video/multimedia projects via District/Department websites, via social media, and other channels.
  10. Develop cost analysis for assigned marketing and promotional projects and recommend project-scheduling priorities.
  11. Develop and coordinate content for the College/Department web site; participate with, advise and assist other campus units or community partners in the promotional aspects of District and department materials including but not limited to the production of the class schedule and College catalog.
  12. Train and provide work direction and guidance to student workers, hourly employees and interns as assigned.
  13. Advise and assist with marketing initiatives on behalf of the College foundation.
  14. Operate specialized office equipment such as fax, computers, word processors and printers.
  15. Perform related duties and responsibilities as required.


Knowledge and Abilities:
MUST HAVE KNOWLEDGE OF:
  • Principles of communications, journalism, advertising and marketing, photography, videography and editing software
  • Techniques of preparing, producing and disseminating information.
  • Elements of publication production, including printing.
  • Correct English usage, grammar, spelling, punctuation and vocabulary.
  • Principles and techniques of desktop publishing and related technologies.
  • Principles of interviewing, editing and proofreading.
  • Interpersonal skills using tact, patience and courtesy.
  • Oral and written communication skills.
  • Record-keeping techniques.
  • Digital technology as a marketing tool, including portable devices and social media.


MUST HAVE ABILITY TO:
  • Perform specialized marketing duties related to assigned area.
  • Speak and write in a clear, concise, correct and effective style.
  • Discuss marketing projects and activities with administrators, faculty, staff and students and develop appropriate activities.
  • Analyze information accurately and adopt effective course of action.
  • View and evaluate promotions communications content from a number of alternative perspectives.
  • Meet schedules and time lines.
  • Maintain records and prepare reports.
  • Coordinate activities of vendors and other project participants to bring projects to successful completion.
  • Communicate and negotiate effectively with media space sales representatives.
  • Work with faculty, staff, students, and the public from diverse ethnic and socio/economic backgrounds.
  • Work independently.
  • Articulate clearly and effectively.
  • Operate a personal computer and other office equipment.
  • Work confidentially with discretion.
  • Maintain a productive pace in an active work environment.
  • Work with and exhibit sensitivity to and understanding of the diverse racial, ethnic, disabled, sexual orientation, and cultural populations of community college students.
  • Communicate clearly and concisely, both orally and in writing.
  • Establish and maintain effective working relationships with those contacted in the course of work.


Education and Experience:
This is not an entry-level position; at least three years of professional communications experience is required.The ideal applicant will be an excellent writer, editor and multimedia specialist with a proven ability to work in a fast-paced environment, develop innovative new media strategies and build strong relationships with traditional media.Bachelor’s degree in journalism, marketing or communications required.

Minimum Qualifications: (Faculty and Academic Administrator Positions Only)


Desirable Qualifications:
Published stories required and experience at a government agency preferred.

Salary
Range 29, Steps 1-7, $5,504.01-$6,962.30. Initial placement for external applicants is Step 1. An excellent benefits package which includes medical, vision, dental, retirement, vacation, and generous sick leave package.

Start Date

As soon as the successful candidate is identified and following the subsequent governing board approval.

Screening Deadline
All application materials must be received on-line at https://jobs.swccd.edu. Position is open until filled. Applications received by the first screening deadline of 11:59 p.m. on Friday, April 22, 2022 are guaranteed to be reviewed by the selection committee. Any application received after the deadline is not guaranteed a review. Extended deadline date of 11:59 p.m. on Friday, June 24, 2022.

Work Schedule:
Monday-Friday: 8:00 a.m.-5:00 p.m. (Approximately). Work schedule may be adjusted to meet the needs of the department.Successful candidate may be assigned to any of the campus sites (Chula Vista, National City, Otay Mesa, and/or San Ysidro).

Additional Information:
We regret we are unable to accept faxed, e-mailed, mailed, or hand delivered application materials. Only complete application materials submitted through SWC online system will be accepted. To complete and submit your application for this position, please visit our online employment website at https://jobs.swccd.edu. All required information must be submitted online before the review date and time indicated on the job posting.

A confirmation number will be assigned if your application packet has been successfully submitted. Assistance with the online application process is available through the Human Resources Office at 900 Otay Lakes Road, Chula Vista, CA 91910; telephone: (619) 482-6395 or e-mail to [email protected]

It is the sole responsibility of the applicant to ensure that all application materials are received by the review deadline date. A separate, complete application packet is required for each position for which you are applying for. All materials included in your application packet become District property, will not be returned, will not be copied, and will be considered for this opening only.

Candidates selected for employment with Southwestern Community College District must be fingerprinted by an electronic fingerprinting service (i.e. LiveScan) within 10 days of employment; provide clearance of tuberculosis (dated within the past 4 years and renewed every four years as a condition of continued employment) within 60 days of employment; provide proof of eligibility to work in the United States.

In addition to the above, for Faculty/Administrator positions (only), successful candidate must submit official (sealed) college transcripts confirming date degree conferred and/or a valid CA Community College Credential.

Reasonable accommodations will be provided to candidates with verified disabilities. Accommodation requests should be made at the time the interview appointment is scheduled.

As an Equal Opportunity Employer and in compliance with the Americans with Disabilities Act, Southwestern Community College District will make reasonable accommodations for individuals with disabilities.

The Southwestern Community College District shall not discriminate against any person in employment or in any program affiliated with the District on the basis of age, ancestry, color, ethnic group identification, national origin, religion, race, sex, sexual orientation, physical or mental disability, veteran status, or on the basis of these perceived characteristics, or based on association with a person or group with one or more of these actual or perceived characteristics.

Notice of Availability of the Annual Security Report – Southwestern College is committed to assisting all members of the community in providing for their own safety and security. The Annual Security Report is available on the SWCPD website at https://www.swccd.edu/student-support/safety-and-security/jeanne-clery-act/.

If you would like to receive a hard copy of the Annual Security Report, which contains this information, you can stop by the SWC College Police Department or you can request that a copy be mailed to you by calling (619) 482-6390.

The report contains information regarding campus security and personal safety including topics such as: crime prevention; public safety authority; crime reporting policies; programs to prevent dating violence, domestic violence, sexual assault, and stalking; the procedures the College will follow when one of these crimes is reported; and other matters of importance related to security on campus. The report also contains information about crime statistics for the three most recent calendar years concerning reported crimes that occurred on campus; in certain off-campus buildings or property owned or controlled by the College or a recognized student organization; and on public property within, or immediately adjacent to and accessible from the campus.

This information is required by law and is provided by the SWC College Police Department.

Drug and Alcohol Abuse Prevention Plan (DAAPP) – More information about the DAAPP, including the Drug Free Environment and Drug Prevention Program Policy and Procedure and Biennial report can be found in the Health and Safety Section of the campus Consumer Information page ( http://www.swccd.edu/index.aspx?page=1084)

To apply, visit: https://jobs.swccd.edu/postings/3831









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Organization

Working at Southwestern College

The Southwestern Community College District, located south of San Diego and extending to the U.S.—Mexico border, is one of 72 community college districts in the California Community College system. It serves as the primary source of college education for approximately 400,000 residents of the South San Diego County area including the communities of Bonita, Chula Vista, Imperial Beach, National City, Nestor, Otay Mesa, Palm City, San Ysidro, Sunnyside, and Coronado.

Southwestern Community College District promotes student learning and success by committing to continuous improvement that includes planning, implementation, and evaluation. We serve a diverse community of students by providing a wide range of dynamic and high quality academic programs and comprehensive student services.

We provide educational opportunities in the following areas: 

  • associate degree and certificate programs
  • transfer
  • professional, technical, and career advancement
  • basic skills, personal enrichment
  • non-credit adult education
  • community services
  • economic, workforce, and community development.

Southwestern College has continuously received accreditation by the Western Association of Schools and Colleges. Whether pursuing an A.A. degree, preparing to transfer to a four-year college or university, or acquiring new occupational skills, students attending Southwestern College are given every opportunity to meet their educational goals.

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