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Social Media Manager

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Job Details

Social Media Manager

About Eastern Washington University:
Eastern Washington University is a regional, comprehensive public university located in Cheney and Spokane, Washington, with programs offered throughout the state and online with an enrollment of over 12,000 students. Eastern is one of six state-funded four-year institutions of higher education in Washington reporting to its own Board of Trustees.

Eastern’s 300-acre main campus is located in Cheney, a community of 11,000 residents 16 miles southwest of the state’s second largest city, Spokane. Eastern also offers programs in downtown Spokane at the Brand new Catalyst building and on the Riverpoint Campus which is shared with Washington State University. Eastern also offers program throughout the state based on the needs of the community. Eastern offers an array of bachelor’s and master’s degrees and one applied doctorate in physical therapy. EWU offers 135 fields of study, 9 master’s degrees, 12 graduate certificates, 39 graduate programs, 1 educational specialist degree, and 1 applied doctorate to more than 10,000 enrolled students.

Tribal Land Acknowledgement

Eastern Washington University resides within the traditional homelands of the Spokane People and other tribes who are connected through their shared history of this region. This land holds their cultural DNA and it is their Ancestors who are here and bring forth the knowledge of this place—the knowledge that comes from the land.

Job Summary:
  • Eastern Washington University look for a University Social Media Manager. This position brings an audience-first approach to executing the content strategy, requirements, and deliverables that support EWU's branded social and digital media platforms.
  • Through analysis, writing/editing, posting, monitoring and responding to audience questions and concerns, this position achieves business goals by maximizing the impact of stories and announcements posted online. The manager develops and maintains a content strategy for the EWU brand, including the creation of targeted and differentiated, user-centric narratives, content journeys (including calls-to-action), and corresponding deliverable plans that bring those narratives to life.
  • The ideal candidate will have four or more years of professional experience working with web and social media content on behalf of a major brand (preferably in the high education or non-profit sector). They must excel in communication, organization and creativity, with strong editing and writing capabilities. They should possess a keen ability to juggle multiple tasks, and a passion for storytelling.
  • The candidate selected for this position will be rewarded with competitive compensation and a comprehensive benefits package which includes highly subsidized health/dental plans, retirement plan with 100% university match, generous paid vacation and sick leave, 12 paid holidays, tuition waiver benefit and more.
  • This position is budgeted through June 30, 2025.

Required Qualifications:
  • Bachelor’s degree in business, marketing, design, communications, public relations, technical writing or related field
  • 4+ years working with content for web and social media platforms
  • Demonstrated skill with various social media platforms, including examples of data-informed decision making
  • Demonstrated interest, ability and/or experience promoting universal accessibility, cultural competency and diversity
  • Demonstrated content writing, editing and distribution skills, with an emphasis on goal planning, measurement, optimization and syndication
  • Demonstrated ability to apply a culturally responsive and flexible approach that is supportive to the diverse needs, including universal accessibility, or our students, staff, faculty and the public.

Preferred Qualifications:
  • Demonstrated skill in gathering, synthesizing, and analyzing internal and external research into sound content analyses and recommendations
  • Effective project management experience
  • Demonstrated ability to be a collaborative partner, as well as a thought leader and facilitator
  • Strong understanding of AP Style
  • Professional experience working in higher education, non-profit or public sectors

Other Skills and Abilities:

Job Duties:
% of Time: 70
Responsibility / Duty: Digital Content Strategy, Writing, Editing and Distribution
  • Create and curate useful, accessible content specifically intended for online publication based on strategic university goals and initiatives (primarily recruitment, retention and fundraising)
  • Administer, monitor and moderate various social media channels according to the EWU Social Media Policy
  • Assist in the production and integration of digital advertising campaigns
  • Create and maintain the university’s social media content strategy that shares a similar voice, tone, style and key messaging concepts with the university’s web content strategy
  • Execute SEO goals in the production, tagging, classifying, optimization and accessibility of content for the web
  • Monitor a story dashboard on a weekly basis and make recommendations to the team for optimizations, extending or ending content based on performance
  • Develop, write, proofread, edit and fact-check content for the web, primarily social media channels but occasionally other digital properties like websites, marketing campaign assets, eblasts and newsletters
  • May supervise lower-level staff and/or students in the fields of social media and digital content writing and distribution

Essential Function Indicator: Yes

% of Time: 20
Responsibility / Duty: User Experience and Business Analytics
  • Conduct interviews and audits to provide competitive analysis and consultation for various campus partners regarding their use of social media on behalf of their university department or program
  • Gather input from stakeholders (administration, faculty, staff, students, alumni, community) to be used in the decision-making process surrounding content flow, goals, priorities and objectives
  • Identify key themes, messages, and topics through quantitative and qualitative research
  • Analyze user needs by creating personas, scenarios and surveys, and conducting focus groups, user testing, content inventory/audits, content gap and competitor analysis

Essential Function Indicator: Yes

% of Time: 10
Responsibility / Duty: Professional Growth and Research
  • Works with leadership to help identify and recommend new and emerging digital technologies and platforms that may help advance the mission of University Relations and the institution
  • Keeps current with the field of social media marketing and communications, and seeks opportunities to further develop professional skills for their position and those they may supervise

Essential Function Indicator: Yes

Conditions of Employment:
  • This position, during the course of university employment will be involved in the receipt of, or accountability for, university funds or other items of value; as well as the unsupervised access with the developmentally disabled, vulnerable adults or children under the age of 16. The offer of employment is contingent upon successful completion and passing of a background check prior to beginning employment.
  • All new employees must comply with EWU immunization Policy 602-02 and provide proof of immunity or vaccination to MMR and proof they are fully vaccinated against COVID-19 before beginning work at EWU. Waivers for the immunization requirements are available for medical or sincerely held religious beliefs.
  • This position is funded through June 30, 2025.

Salary Information: $53,000 – $70,000

Posting Date: 04/18/2022
Open Until Further Notice: Yes
Closing Date:
Screening to Begin: 05/09/2022

Special Instructions to Applicants:
Submit your application materials through our online applications portal provided below. If you are unable to submit through the applicant portal, please contact Human Resources Services at (509) 359-2381.

To apply, visit

EWU does not discriminate in its programs and activities on the basis of race, color, creed, religion, national origin, citizenship or immigration status, sex, pregnancy, sexual orientation, gender identity/expression, genetic information, age, marital status, families with children, protected veteran or military status, HIV or hepatitis C, status as a mother breastfeeding her child, or the presence of any sensory, mental, or physical disability or the use of a trained guide dog or service animal by a person with a disability, as provided for and to the extent required by state and federal laws.

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Eastern Washington University is a student-centered, regionally based, comprehensive university. Its campus is located in Cheney, within the Spokane metropolitan area, with additional learning centers in the region and elsewhere in Washington State. Its mission is to prepare broadly educated, technologically proficient, and highly productive citizens to attain meaningful careers, to enjoy enriched lives, and to make contributions to a culturally diverse society.

Eastern Washington University will achieve its mission by providing:

  • an excellent student-centered learning environment;
  • professionally accomplished faculty who are strongly committed to student learning;
  • high-quality integrated, interdependent programs that build upon the region's assets and offer a broad range of choices as appropriate to the needs of the university's students and the region; and
  • exceptional student support services, resources, and facilities.
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