Marketing and Communications Manager

Job Details

Job no: 501181
Work type: Exempt Staff Full-time
Location: Bethlehem
Categories: Marketing/ Communication

Responsible for developing strategy and overseeing all internal and external communications, marketing and social media initiatives for the Lehigh 360 program and the Office of Creative Inquiry. The incumbent will ensure clear, coherent and consistent messaging and storytelling across various media platforms and liaise with internal and external partners to convey the overall ethos of Creative Inquiry and Lehigh 360. Getting stories produced and disseminated at a high-caliber level and on a regular basis is essential. The Lehigh community takes seriously our commitment to antiracism and The Principles of our Equitable Community.

1. Develop and execute the marketing strategy for the Lehigh 360 initiative as it pilots and launches across campus
*Execute a marketing strategy for effectively targeting students to participate
*Produce and coordinate production of collateral material
*Design and create content for recruiting materials
*Work with Lehigh 360 Program Manager and leadership to determine needs
*Design and write engaging copy for advertising campaigns as well as visibility initiatives
*Supervise the development and distribution of program stories for external audiences

2. Develop and execute marketing for the Office of Creative Inquiry and all of its programs and initiatives
*Design and create content for program recruiting materials and supervise distribution
*Work with Creative Inquiry leadership to determine needs
*Supervise the development and distribution of program stories for external audiences
*Participate in advancement efforts; write yearly solicitation letters to constituents
*Maintain and update web pages; optimize web site for SEO and organic searching

3. Plan and administer media strategy (social media and print/digital media) for the Office of Creative Inquiry and Lehigh 360
*Manage and provide content for the social media presence representing both Creative Inquiry and Lehigh 360
*Create content for Instagram and Facebook platforms and systematize the production and release of that content
*Manage expansion to other social media platforms as appropriate
*Keep current with best practices across various platforms and social communities and the emergence of new platforms

4. Plan, create content and implement communications for all Office of Creative Inquiry programs and Lehigh 360
*Work with Creative Inquiry leadership to ensure that communications plans and messaging are consistent with overall messaging for internal and external audiences
*Design and implement a process for working with various partner offices on campus to ensure that all units are working in unison and leveraging the University’s resources
*Write and produce high-quality editorial and video/multimedia content when needed
*Review and edit communications from the office
*Design, develop and distribute weekly e-newsletter from the Office of Creative Inquiry
*Assist in developing and implementing a comprehensive communications plan for Creative Inquiry

5. Supervise the conception, production and distribution of stories about Office of Creative Inquiry and Lehigh 360 programs and activities
*Design and produce annual magazine to promote and spotlight Creative Inquiry's programs and stories
*Oversee distribution of magazine and work with University Communications and Public Affairs office to ensure appropriate internal and external distribution
*Develop communications calendar in collaboration with University Communications to ensure internal and external media coverage of important Creative Inquiry stories

Grade: 9-40

Position Number: S83870

Special Considerations

The duties of this position may allow the employee to work partially remote as deemed appropriate by their supervisor

Funding for position is only guaranteed for one year, though renewal is likely

This position is funded by soft dollars, there is no severance associated with this position

Qualifications

Bachelor's Degree in Communications or related degree; Master's degree preferred

Three to five years related work experience

Excellent communication and interpersonal skills

Ability to build, foster and maintain positive professional relationships

Excellent writing ability, attention to detail and organizational skills

Experience marketing to diverse audiences

Strong verbal, written and visual communication skills

Ability to deliver creative content

Expertise in multiple social media platforms

Knowledge of SEO, keyword research and Google Analytics

Excellent computer skills with experience using word processing, spreadsheet and database software

Successful completion of standard background checks including but not limited to: social security verification, education verification, national criminal background checks, motor vehicle checks, PATCH, FBI fingerprinting, Child Abuse Clearance and credit history based upon the requirements of the position

Because of increasing COVID case counts in the region and new information about the characteristics of the Delta variant, all Lehigh faculty and staff will be required to be fully vaccinated unless they receive an approved medical or religious exemption from the requirement.

Only complete applications will be considered therefore please complete the application in its entirety. Once the posting is removed from the website applications may no longer be allowed to be completed.

Advertised: May 04, 2022 Eastern Daylight Time
Applications close: Open until filled

Organization

Read our Diversity Profile Founded in 1865, Lehigh University is a premier coeducational, nondenominational, private residential research university that offers a distinctive academic environment for undergraduate and graduate students from across the globe. Lehigh University’s annual report from 2013 provides an overview of the intellectual activity across campus as well as a financial report. It is posted on our website at http://www.lehigh.edu/annualreport/ .

Lehigh offers more than 90 undergraduate programs and majors featuring more than 2,000 courses in four colleges: The College of Arts and Sciences, The College of Business and Economics, The College of Education and The P.C. Rossin College of Engineering and Applied Science. Lehigh confers a total of 12 degrees at the undergraduate and advanced degree level. We have 482 full-time tenured and tenure-track faculty and approximately 200 adjunct faculty and lecturers and 10 full-time visiting faculty. With approximately 4700 undergraduate and 2,000 graduate students, a small student-to-faculty ratio allows students to work closely with professors. About 69% of all full-time faculty are tenured, and 99% of full-time tenure-track faculty hold a doctorate degree or the highest degree in their field.  We have 1,215 staff members supporting the academic, research and administrative functions.

Located in Pennsylvania’s scenic Lehigh Valley, the campus is in close proximity to both New York City and Philadelphia. Lehigh is situated on over 2,300 acres on four campuses. The Asa Packer Campus, Mountaintop Campus, and Murray H. Goodman Campus are contiguous and feature more than 153 buildings with 4.3 million-plus square feet of classroom, laboratory, office and living space. The campus also has 180 acres of playing fields and half of the campus is preserved as open space.

Find Us
Website
Telephone
610.758.3165
Location
27 Memorial Drive West
Bethlehem
PA
18015
US

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