000758Position Classification Title:
Public Communications SpecialistFunctional Title:
Marketing Coordinator (Journey)Position Type:
UNC Greensboro, located in the Piedmont Triad region of North Carolina, is 1 of only 57 doctoral institutions recognized by the Carnegie Foundation for both higher research activity and community engagement. Founded in 1891 and one of the original three UNC System institutions, UNC Greensboro is one of the most diverse universities in the state with 20,000+ students, and 3,000+ faculty and staff members representing 90+ nationalities. With 17 Division I athletic teams, 85 undergraduate degrees in over 125 areas of study, as well as 74 master’s and 32 doctoral programs, UNC Greensboro is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in health and wellness, visual and performing arts, nursing, education, and more. For additional information, please visit uncg.edu and follow UNCG on Facebook, Twitter, and Instagram.Primary Purpose of the Organizational Unit:
University Communications (UC) is a staff of communication professionals who have primary responsibility for internal and external communications through outlets that include print, broadcast, and electronic media. University Communications is a unit reporting to the Office of the Chancellor. The UC Mission is “to provide external communications through the print, electronic media, web, and other means to increase public awareness, understanding, and support of the University.” The employees of University Communications work in these areas: communications/media, creative services, web communications, and marketing. Each area has a unique set of responsibilities and duties, but the staff work as a team to carry out the University Communications’ mission. Staff writers are assigned specific beats, or areas of coverage, within the University community, and as such are expected to generate stories from their beats. In addition, stories and other projects are assigned on interest, availability, and workload. Understanding and support of the University. The employees of University Communications work in these areas: communications/media, creative services, web communications, and marketing. Each area has a unique set of responsibilities and duties, but the staff work as a team to carry out the University Communications mission.Position Summary:
Support the Senior Director for Integrated Marketing Communications in establishing and evaluating an annual integrated marketing communications plan for the University’s brand. This includes but is not limited to the analysis of the competitive landscape and target audience, collection of qualitative and quantitative data, establishment and execution of marketing goals that relate to the University’s strategic plan, media buying (advertising), and creative development of campaign assets.Minimum Qualifications:
For event/sponsorship activations, develop marketing plans aligned with the integrated marketing communications plan and lead the creative development of assets including but not limited to writing copy. Collaborate with photography, videography, design, content curators, mobile app, public relations, social media, and website colleagues to develop assets for each promotional area to execute the marketing plan.
Coordinate internal resources and third parties/vendors for the flawless execution of projects. Ensure that all projects are delivered on time, within scope and budget. Measure project performance using appropriate systems, tools, and techniques. Report and escalate to management as needed. Manage the relationship with the client and all stakeholders. Proactively engage with external parties, such as freelance writers, media sales, advertising agencies, etc. Establish and maintain relationships with third parties/vendors. Utilize University Communications project tools. Create and maintain comprehensive project documentation.
BACHELOR’S DEGREE IN A DISCIPLINE RELATED TO THE AREA OF ASSIGNMENT; OR EQUIVALENT COMBINATION OF TRAINING AND EXPERIENCE. ALL DEGREES MUST BE RECEIVED FROM APPROPRIATELY ACCREDITED INSTITUTIONS.Preferred Qualifications:
- A minimum of 3-5 Years experience
- College degree (since the minimum qualifications state equivalent combo of training and experience would suffice in place of bachelor’s)
- Should have Driver’s license and personal transportation
- Should have the ability to lift objects weighing up to 50 pounds
- Provide and maintain excellent customer service skills
- Team-oriented, accountable, and follows University standards and procedures.
- Maintain an excellent work ethic and high professional standards and procedures for the production of events in keeping with the image and reputation of UNCG.
- Experience with student engagement and/or enrollment
If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.Special Instructions to Applicants:
Re-Post, Previous Applicants Need Not Re-Apply, Still Under Consideration.
Applicants must complete and submit an electronic application for employment to be considered. Resumes will not be accepted in lieu of completing an electronic application. The application must be completed in full detail for your qualifications to be considered.
Applicants are required to upload the following documents with their electronic application:
- Cover Letter
- List of References
Applicants are required to upload a list of references of at least three (3) professional references that includes:
Applications are not successfully submitted until an online confirmation number has been received at the end of the application process.Recruitment Range:
- Company Name
- Type of reference (Professional, Supervisor, Colleague, Academic or Personal). One (1) of those references will need to be a current or previous supervisor.
- Email Address
- Contact Phone Number
University Communications - 33901Work Hours of Position:
8 a.m. - 5 p.m. M-F with frequent after hours and weekendsNumber of Months per Year:
Information & EducationCareer Banded Title:
Public Communications SpecialistOpen Date:
Non-ExemptSalary Grade Equivalency:
Marketing CoordinatorEssential Tasks:
Reporting to the Senior Director for Integrated Marketing Communications, this position leads the execution of integrated marketing communications campaigns including:Key Responsibility:
-creation of creative assets
-leading the team to deliver assets on time
-develop effective tactics to support the strategic marketing goals and objectives
-traffic all marketing efforts to appropriate channels including advertising, web, and social media.
Support the Assistant Director of Marketing and be responsible for the SWAG (give-a-ways) ordering, delivery, distribution, and inventory management with staff support.
Collaborate with photography, videography, design, content curators, mobile app, public relations, social media, and website development colleagues to develop assets for each promotional area to execute the marketing plan.
Collect performance outcome data and write a marketing analysis report for each plan.
Demonstrate project management, time management, and organizational skills, with the ability to manage details of multiple and complex projects within-firm schedules, and set priorities that accurately reflect the relative importance of activities or job duties.
Project ManagerEssential Tasks:
Manage coordination and execution of event activities. Coordinate details of events such as community engagement, conferences, business meetings, employee appreciation in-person, and virtual events. Educate and lead staff and interns on proper event procedures. Calculate and manage event budgets and adjust when necessary. Book venues and negotiate fees.Key Responsibility:
Create project management schedules for events such as Sponsorship Activations or University-wide events. Collaborate with colleagues in University Communications and across the campus to develop work plans to execute tasks. Work with external vendors and freelancers when needed. Ensure the project meets deadlines and adjust schedules as necessary.
Coordinate internal resources and third parties/vendors’ resources for the flawless execution of projects. Establish, maintain, and manage relationships with partners, clients, and third parties/vendors.
Work independently and utilize UC project tools to ensure that all projects are delivered on time, within scope and budget. Create and maintain comprehensive project documentation.
Develop executive summaries of projects, including return-on-investment analytics and other sources of ROI data, to leadership.
External EngagementEssential Tasks:
For event/sponsorship activations, develop and execute marketing plans aligned with UC’s integrated marketing communications plan and lead creative development and delivery of assets including but not limited to writing copy and selecting talent. Key Responsibility:
Event/Project ExecutionEssential Tasks:
Collaborate with the social media manager to promote the event/project, including planning and executing social media tactics prior to and during the event/project. This includes the development of creative social media assets related to the event/project, posting on UC social media channels, analyzing the performance of social media tactics, and preparing an after-action analytics report presentation.Competency:
Responsible and accountable for each event/projects’ promotions, including annual projects such as UNCG’s Science Everywhere.
Define company brand through events. Ensure the day of the event goes smoothly. Manage timely setup of booths, swag, decorations, and other event decors. Plan and manage menus, order food, and hire caterers aligned with the event budget.
Works with University facilities staff and other departments to secure appropriate space, equipment for each event.
Other duties as assigned.
Knowledge - TechnicalCompetency Description:
Understands and uses communication, design, and visual art concepts and practices pertinent to the area of responsibility Ability to determine, utilize, and apply standard and specialized techniques and technology appropriately. Ability to use a variety of moderately complex processes, procedures, and techniques. Ability to use and incorporate various hardware and software packages, as well as traditional design methods. Ability to research and identify new technology and make recommendations for use and purchase. Ability to apply knowledge of organizational principles of design elements. Ability to promote subject matter in a wide variety of media. Ability to train others in use of new methods and technical tools.Competency Level:
Knowledge - ProfessionalCompetency Description:
Thorough knowledge of the methods and techniques of planning, writing and editing, and producing content. Ability to edit and analyze informational material or content prepared by others. Thorough knowledge of the techniques for disseminating information to the public and target groups.Competency Level:
Ability to independently communicate program information of moderate complexity and impact to targeted audiences; ability to assimilate and communicate information that requires greater understanding and has greater impact on the organization. Ability to establish and maintain a variety of working relationships. Ability to independently assimilate and compose written materials to use in a variety of communication outlets; ability to edit documents to ensure accuracy in content and form; ability to draft communications for final release. Ability to write according to correct English usage and appropriate style guide or accepted industry standards.Competency Level:
Ability to identify, advise and collaborate with clients regarding communication needs and issues; ability to provide options on the type of strategy to use with communication plans and gauges their potential effectiveness.Competency Level:
Project ManagementCompetency Description:
Ability to consult with and determine client/customer needs and project parameters. Ability to plan and manage multi-faceted and specialized projects. Ability to conceptualize and create communications as they relate to the area of responsibility from creation through delivery.Competency Level:
Organizational SensitivityCompetency Description:
Ability to understand the mission, objectives, and goals of a department with multiple service delivery functions. Ability to understand internal workings of the department in relation to the external expectations of the clients and stakeholders. Ability to assess the potential impact of internal/external communications efforts and make necessary adjustments.Competency Level:
Hand Movement-Repetitive Motions - F, Hand Movement-Grasping - F, Holding - F, Finger Dexterity - C, Reading - F, Writing - F, Eye-hand coordination - F, Hearing - F, Talking - F, Standing - O, Sitting - F, Walking - O, Lifting-0-30 lbs. - F, Bending - O, Squatting - O, Reaching - OWork Environment:
Driving - Car/Truck - O, Night/Dark - O, Inside - F, Outside - O, Overtime - O