Admissions Counselor

University of Redlands
Redlands, CA

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Administrative Jobs
Institutional & Business Affairs, Admissions & Enrollment
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Administration Building

POSITION CODE: 5265DEPARTMENT: Enrollment / College Arts and Sciences (CAS) AdmissionsLOCATION: Redlands, CAAPPOINTMENT: Administrative, full-time, 12 monthsSTARTING SALARY: Commensurate with experiencePOSITION AVAILABLE: ImmediatelyINTRODUCTORY PERIOD: Twelve (12) monthsPOSTING DATE: May 2, 2022APPLICATION DEADLINE: Open Until Filled


This professional position reports to the Director of First Year Admissions and is responsible for the recruitment of first year students to the College of Arts and Sciences. They represent undergraduate academic programs, admission requirements, and financial aid opportunities to prospective students, parents, guidance counselors and educational advisors. Under the direction of the Associate Vice President of Admissions and Director of First Year Admissions, the candidate will work with the admissions team to implement recruitment and yield initiatives to meet application and enrollment goals.

Duties and responsibilities include, but are not limited to, the following:


  • Travel extensively, including weeknights and weekends (approximately 6 weeks in the fall and 3 weeks in the spring) to promote the University of Redlands to prospective first-year students to meet enrollment goals. Travel may extend throughout the United States and abroad.
  • Set recruitment goals for assigned region and be innovative and competitive in individual and territorial programming, and share successes with the overall admissions team while being attentive to the cost effectiveness of recruitment activity. 
  • Manage a geographic territory by creating a recruitment plan, establishing relationships, and enrolling students from assigned territories.
  • Analyze and evaluate applications and supporting documents in making admission recommendations.
  • Counsel, advise, and maintain positive contact with prospective students and their families regarding academic programs, admissions requirements and procedures, financial aid and scholarships, and student life.
  • Present to large and small groups of prospective students, families, high school counselors and educational partners.
  • Schedule visits to high schools and community-based organizations. Coordinate pre-visit calls and correspondence, make travel arrangements, conduct information sessions, and follow up with students, faculty, and staff contacted during visits via phone calls, letters, and email.
  • Manage and develop recruitment strategies in conjunction with overall recruitment goals; review and analyze data to determine schools, fairs, and events to attend/visit; and review and analyze data to effectively recruit students to meet enrollment goals.
  • Establish and maintain relationships with high school guidance counselors and community-based organizations in assigned regions.
  • Follow up in a timely manner with internal and external constituents.
  • Complete analytical reports and debriefs related to recruitment, travel, and special programs as assigned.
  • Utilize technology effectively, including social media, to disseminate information to prospective students and to enhance the efficient functioning of the Office of Admissions.
  • Conduct interviews and information sessions on and off campus for prospective students, families, high school visits and special guests.
  • Participate and assist with event planning in support of recruitment and yield events such as Discover Redlands, Admitted Students’ Day, Spring Fly-in, January Counselor Fly-in, Decemberfest, Admitted Student Area Receptions and other outreach, recruitment and yield activities.   


  • Communicate effectively about the value of a liberal arts education.
  • Utilize phone, email and written communication to cultivate relationships with prospective students, families, and educational partners through the entire admissions cycle. 
  • Collaborate with internal communications marketing to design and execute a communication plan.

Office Support and Technology:

  • Assisting admissions team in primary/secondary duties (phone, email, information sessions, and meetings with families) during select days of the week, including weekends.
  • Submitting timely expense reports and tracking expenditures.
  • Other duties as assigned.


Minimum Qualifications:

  • A bachelor’s degree from an accredited institution and a minimum of one (1) year of experience in a professional work setting, ideally in higher education.
  • Excellent interpersonal skills that include professional and motivational communication, public speaking, and relationship building.
  • Excellent and professional verbal and written communication skills.
  • Demonstrated ability to effectively manage multiple priorities, pay attention to detail, and produce desired results.
  • Ability to work in a fast-paced, metric driven and outcomes-based environment.
  • Demonstrated ability to efficiently and effectively solve problems and initiate and implement projects independently and as part of a team.
  • Demonstrated success clearly and consistently reporting on programs, tasks and initiatives and following up with internal and external constituents in a timely manner.
  • Significant level of independent judgment and autonomy regarding work planning and project completion.
  • Must be available to work evenings, nights and weekends for recruitment travel activities throughout the year.
  • Ability to work with culturally and ethnically diverse populations of prospective students, parents, high school and independent counselors as well as faculty and staff. 
  • Proficient understanding of technology and computer systems to include Microsoft Office (Word, Excel, Outlook, Teams), and other Microsoft applications including presentation and web/video conferencing tools.
  • Ability to work in a paperless admissions process and to learn new systems to include a Customer Relationship Management system (CRM) and institution wide student information systems.
  • Must be a self-starter with ability to work independently and on a team. 
  • Event planning experience. 
  • A valid driver’s license with a good driving record and reliable vehicle is required.  Upon offer of employment, a current DMV printout will be required. 

Preferred qualifications:

  • A commitment to helping students and their families through the college admissions process.
  • A creative and innovative thinker that will contribute ideas to enhance our overall recruitment strategy.


TO APPLY:  A resume/CV and cover letter are required. In compliance with The Americans with Disabilities Act, if selected for the interview process and accommodations are needed please call (909) 748-8040.

INFORMATION REGARDING COVID-19: New employees are required to submit proof of having received the full course dose of an approved COVID-19 vaccine including a booster or submit an exemption request for medical or religious reasons within sixty (60) days from your date of hire.




University of Redlands garden sign


The University of Redlands is a private, independent liberal arts university centrally located in the heart of southern California. Situated in the area east of Los Angeles known as the Inland Empire, the beautiful Redlands campus is within easy traveling distance of snow skiing, hiking and climbing to the north, some of the world’s best beaches to the south, Palm Springs and Joshua Tree to the east, and the urban culture of Los Angeles to the west.

Ranked 12th among regional universities in the West by U.S. News & World Report, Redlands offers 50 undergraduate programs as well as graduate programs in business, communicative disorders, education, geographic information systems and music.  

The University of Redlands serves approximately 5,000 students in its primarily undergraduate residential College of Arts and Sciences, as well as its School of Education and School of Business, which offer graduate programs at eight locations across southern California in addition to the main campus. The School of Continuing Studies offers non-degree program credentials and course opportunities.

Redlands blends liberal arts and professional programs, applied and theoretical study, traditional majors and self-designed contracts for graduation. For a select group of highly motivated, self-driven students, the progressive Johnston Center for Integrative Studies allows such inclined undergraduates to negotiate their own course of study with a faculty/peer committee, receiving narrative evaluations rather than letter grades.

The Master of Science in Geographic Information Systems program is an intensive, one-year residential program that draws international acclaim, in part due to the close collaboration with Redlands-based Esri, the world’s leading GIS company.

Recognized for having one of the highest study abroad participation rates among our peers, Redlands students travel the world, choosing from more than 100 programs. Redlands’ Community Service Learning program receives national acclaim each year as our students complete over 120,000 hours of public service annually around the world.

Learn more about the University of Redlands.

Find Us
1200 E. Colton Avenue
P.O. Box 3080
ATTN: Human Resources

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