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Executive Director of Marketing and Communications

Employer
Triton College
Location
River Grove, Illinois
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Job Details

ESSENTIAL FUNCTION

Providing overall leadership for institutional communications, marketing, and public relations. The Executive Director of Marketing and Communications will be responsible for a comprehensive and integrated communications strategy, internal and external communications and public relations in support of the institution while enhancing the image of the college. The position will concentrate on strategic institutional communications, developing strong relationships with local and regional media, directing community engagement and supervising the messaging aspects of the college.

RESPONSIBLITIES

1. Work with various campus constituencies, including members of the administrative team, deans, faculty, staff and students to develop and produce effective communications materials, and electronic media production.

2. Identify, develop and manage a strategic, internal and external communication plan of action for the college, and evaluate for effectiveness.

3. Develop written communications, messaging and content and advise senior leadership on communications strategies.

4. Provide leadership in organizing a positive public opinion climate for the college.

5. Develop, manage, and implement ongoing planning and execution of the college marketing, advertising, public relations, communications, and related special events.

6. Manage and direct brand imaging and integrated communication in collaboration with marketing staff and the institutional strategic plan.

7. Implement annual go-to-market plans in support of the college's Strategic Plan.

8. Attend campus and community events representing the college.

9. Recommend new techniques, best practices and approaches to increase the effectiveness of the college's communication plan.

10. Serve as the institution's chief public relations officer and official liaison between the college and the media, directing strategic public/governmental initiatives of the college.

11. Work closely with the President's Cabinet in all aspects of institutional communications.

12. Provide monthly reports of activity and outcomes.

13. Provide leadership and direct support on crisis communications, working closely with the crisis communications team and senior leadership.

14. Responsible for development of short- and long-term goals and objectives for the Communications and Marketing department of the college.

15. Responsible for overseeing the preparation of budgets and monitoring the expenditures for those departments reporting to the Executive Director of Marketing and Communications.

16. Supervises the selection, evaluation, promotion and termination for all staff in Communications and Marketing and makes appropriate recommendations to the Vice President of Business Services.

17. Assumes liaison role with Academic Affairs, Student Affairs and Business Services in coordination of institutional priorities.

18. Serves on appropriate college committees.

19. Performs other duties as assigned by the Vice President of Business Services.

SUPERVISION RECEIVED

Vice President of Business Services

SUPERVISION PROVIDED

Communications, Marketing, Public Relations  

 

QUALIFICATIONS

EDUCATION

Master's degree required. Five to seven years management experience in Communications, Public Relations, and Higher Education required. Community
College experience preferred.

EXPERIENCE

Experience in communications, marketing, and public relations including 3-5 years in a strategic communications leadership role, supervising a marketing/public relations team of professionals. Experience in working with governmental agencies and elected officials to advocate for college needs. Demonstrated expertise with emerging marketing communications trends, best practices, and social media. Demonstrated experience implementing effective integrated marketing, branding, public relations, digital/online, design and communications principles and strategies. Demonstrated effective fiscal management, policy development, directing department operations and developing staff.

KNOWLEDGE

Strong working knowledge of best practices and current techniques related to Communications, Public Relations, Marketing, Public Administration and Governmental Affairs. Knowledge of principles and practices of communications, marketing, planning, and implementation. Knowledge in working with government local/ State/Federal to advocate for colleges initiatives. Understanding of and commitment to the mission of community colleges.

SKILLS

Demonstrated organization and interpersonal skills. The ability to lead and motivate, and to manage multiple projects and assignments with excellent organization, delivery, creativity, planning and attention to detail in collaboration with others. Superior written, editing, verbal communication skills and analytical research skills. Demonstrated excellence in communications, marketing, public relations and design skills and knowledge.

Organization

ABOUT TRITON COLLEGE

Triton College is an institution of higher education dedicated to student success. Located 14 miles from downtown Chicago, the school offers outstanding educational value in a student-centered setting rich in academic and cultural resources, career-oriented learning opportunities, and engaging social activities.

Triton’s attractive 110-acre campus features state-of-the-art facilities, thriving arts and athletics programs and a comfortable, friendly atmosphere. Our culturally diverse community of students, faculty and staff collaborates to promote integrity, open dialog, teamwork and mutual respect, while striving for excellence in all that we do.

We empower success in life-changing ways. Our degree and certificate programs feature practical courses and flexible scheduling options. Triton transfer students are readily accepted into colleges and universities nationwide. Career program students learn skills needed to succeed in a highly competitive job market that will allow them to make significant contributions to business and industry. Continuing Education students participate in courses geared toward recreation, personal enrichment, workforce development and lifelong learning.

More than 10,000 students enroll at Triton each year, yet every student receives ample individual attention in small, accessible classes. Our highly qualified faculty combines distinguished academic credentials with valuable real-world experience. Tuition is extremely affordable and financial assistance and scholarships are available.

THE TRITON DIFFERENCE

Triton College is committed to empowering your success in life-changing ways. Our positive learning environment prepares students to effectively compete in our global economy, realize their career aspirations, and achieve personal growth.

What sets Triton College apart?

ACADEMIC EXCELLENCE

Triton College features small class sizes and a wide range of quality, real-world focused programs that provide a pathway to completing your degree at a four-year university, obtaining a well-paying job, or advancing in your career. Hands-on learning experiences in degree, certificate, continuing education, and adult education programs promote achievement.

ACCOMPLISHED FACULTY

Our faculty brings many years of professional and teaching experience to their classrooms. Placing a priority on engaging students with practical knowledge, faculty members use proven instructional methods to bring content to life. They also participate in ongoing professional development to share successful teaching approaches and best practices that will help students meet and complete course requirements.

EASILY TRANSFERRABLE CREDITS

Most four-year institutions around the country accept Triton's college credit courses as transfer credit. You can stay close to home while meeting your general education requirements at Triton, then transfer these credits to another university to complete your degree.

STUDEN-CENTERED ENVIRONMENT

Triton is a vibrant and diverse community that promotes learning and achievement. State-of-the-art facilities, support services, and flexible class scheduling options provide students of all ages with opportunities and resources to excel and gain important skills for succeeding in life. Extra-curricular student clubs, organizations and activities offer many ways to get involved with our unique community on- and off-campus.

EXCEPTIONAL VALUE

When you complete your studies at Triton, you can be confident that you will receive a positive return on your investment. Triton College is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools, an important distinction that employers look for when hiring prospective employees. Triton's affordable tuition offers significant annual savings compared to other colleges and universities, and financial assistance is available.

With all that Triton College has to offer, why spend more to attend college elsewhere? All the advantages you are looking for are right here!

Find Us
Website
Telephone
708.456.0300
Location
2000 5th Avenue
River Grove
Illinois
60171
United States
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