Executive Director of Marketing and Communications, School of Law

Employer
Wake Forest University
Location
Winston Salem, NC

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Executive Administration Jobs
C-Level & Executive Directors
Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Application Instructions:

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Job Description Summary

This position is responsible for successfully promoting the identity of Wake Forest Law School as a leader in legal education with a dynamic and collegial environment and progressive vision. The incumbent will create and implement local, national, and global marketing strategies and develop material for specific Academic Programs, the Dean, and the Law School at large. He/she will build and promote a consistent brand across multiple law school programs, and execute campaigns that appeal to various constituencies, including prospective and current students, Faculty and Staff, alumni, Board members, and employers. While developing a profile and voice among external audiences, a successful candidate will build systems for evaluating the marketing strategy success and adjust directions and plans to keep up with a fast-paced market.

Job Description

Job Summary

This position is responsible for successfully promoting the identity of Wake Forest Law School as a leader in legal education with a dynamic and collegial environment and progressive vision. The incumbent will create and implement local, national, and global marketing strategies and develop material for specific Academic Programs, the Dean, and the Law School at large. He/she will build and promote a consistent brand across multiple law school programs, and execute campaigns that appeal to various constituencies, including prospective and current students, Faculty and Staff, alumni, Board members, and employers. While developing a profile and voice among external audiences, a successful candidate will build systems for evaluating the marketing strategy success and adjust directions and plans to keep up with a fast-paced market.

Accountabilities

This position is part of the communications team that reports to the Chief Administrative Officer. He/she will work very closely with the Dean of the Law School and internal departments on campus as well as external vendors and agencies. The incumbent will manage the budget for marketing and utilize resources effectively.

Required Qualifications

  • A bachelor’s degree and six to eight years of related experience in marketing, analytics, and communications. Demonstrated ability to plan and execute a comprehensive marketing strategy and ability to clearly communicate complex legal topics to a range of stakeholders. Hands-on experience with search engine optimization and digital campaigns. Superior writing, editing, presentation and organizational skills. Telling a dynamic brand story is key. Strong collaboration, persuasion and consensus-building skills. Ability to prioritize multiple tasks in a dynamic environment. Experience in collaboration with other departments to strategize, create and execute marketing campaigns or recruitment plans.

Proficiency with analytics software, digital tracking tools, and Google analytics. Experience with Adobe Creative Suite products such as Photoshop, InDesign, Premiere Pro, and Spark, social media scheduling software, or web-based design tools such as Canva are desired.

Preferred Qualifications

Preferred master’s degree in communications, public relations or related degree. Previous experience in higher education or private institution.

Marketing Strategy

  • Craft big picture strategies and lead school wide marketing campaigns.
  • Develop and implement marketing plans that advance the Law Schools short and long-term plans.
  • Work with subject matter experts to distill key benefits into marketing messages.
  • Develop and execute on multi-channel market strategies and campaigns including email, retargeting, search and social to drive qualified leads.
  • Translate broader brand visions into highly effective and efficient consumer experience strategies, goals, and operating plans.
  • Proactively evaluate, develop, test, and nurture new consumer experience capabilities that support a transformative agenda.
  • Review market data and volume potential and target consumer populations. Develop sales pitch based off proposed targets.
  • Discover new opportunities for product growth through analysis of market trends.
  • Analyze, forecast, and control expenditures for marketing to meet budgetary requirements and customer expectations.

Media and Design

  • Design digital initiatives and web assets. Set priorities and monitor progress.
  • Champion innovation and change while advancing a data-driven, insight led, digital culture of continuous optimization and growth throughout the program and across departments.
  • Represent the School of Law as a content manager on messaging to external audiences, while advising Dean on these interactions. These communications include but are not limited to, composing official letters, email messages, and creating presentations.
  • Focus on the generation of programmatic interest.
  • Use cutting edge digital and social media marketing and communication techniques to engage new and current audiences.
  • Design social media graphics, email marketing, and some marketing collateral.

Programmatic Marketing

  • Execute programmatic initiatives that resonate with relevant audiences and establish the Law School as a leader of legal education.
  • Understand dynamic programming needs and develop marketing and recruitment plans to support the School’s business objectives.
  • Help to bring new learning experiences to different populations by leveraging our legal experience and broader internal learnings.
  • Initiate collaboration with colleagues to exchange and share knowledge, best practices and opportunities for marketing improvement.
  • Clearly communicate initiatives to attract talented students from diverse pools. This includes, but is not limited to, assistance with marketing e-mails, print pieces, program booklets, postcards, handouts, web presence and digital campaigns.
  • Maintain a pulse on competitor activity and industry trends and standards.

Other

  • Responsible for managing 2.5 team members, conducting feedback sessions, and making decisions about workload and performance improvement.
  • May perform additional or other work as assigned.

Additional Job Description

In an effort to protect the health and safety of the campus community, all faculty and staff positions, excluding staff who perform duties exclusively at Graylyn Conference Center, are required to be fully vaccinated with an FDA approved or authorized COVID-19 vaccine prior to their hire date. Once hired, faculty and staff must maintain full COVID-19 vaccination status throughout their employment at Wake Forest University. Faculty and staff with disabilities or sincerely held religious beliefs that preclude vaccination should contact Human Resources to request a reasonable accommodation.

Time Type Requirement

Full timeNote to Applicant:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status and encourages qualified candidates across all group demographics to apply.

Organization

Wake Forest University, formed in 1834, has experienced decades of growth and innovation.  WFU is a distinctive university that combines a liberal arts core with graduate and professional schools and innovative research programs.  The University embraces the teacher-scholar ideal, which prizes the personal interaction between students and faculty.  It is a place where exceptional teaching, fundamental research and discovery, and the engagement of faculty and students in the classroom and the laboratory are paramount.

Wake Forest University is a community that seeks the enlightenment and freedom which come through diligent study and learning. Its higher goal, however, is to give life to the University motto "Pro Humanitate," as members translate a passion for knowledge into compassionate service. The community shares a tradition that embraces freedom and integrity and acknowledges the worth of the individual. The heritage, established by the school's founders and nurtured by succeeding generations, promotes a democratic spirit arising from open-mindedness and discourse. Wake Forest fosters compassion and caring for others. Its collective strength and character are derived from the values and distinctive experiences of each individual; therefore, it affirms the richness of human intellect and culture and its contribution to knowledge, faith, reason, and dialogue. Furthermore, it strives toward a society in which good will, respect, and equality prevail. To that end, Wake Forest University rejects hatred and bigotry in any form and promotes justice, honor, and mutual trust.​

The University is comprised of:  the undergraduate college, Graduate School of Arts and Sciences, School of Business, School of Divinity, School of Law, and School of Medicine (located on the Bowman Gray campus with Wake Forest University Baptist Medical Center) and today enrolls about 4,846 undergraduates and 2,823 students in graduate programs at its principal location, the Reynolda campus.  Students at Wake Forest University enjoy a great deal of access to and interaction with world-class faculty both in and out of the classroom setting with a student-faculty ratio of 11:1.  Wake Forest employs approximately 2,772 full and part-time faculty and staff.

Wake Forest is a collegiate university offering a vibrant, intellectual community with a rich cultural life, an impressive array of facilities, and a strong athletics program competing in the fifteen-team Atlantic Coast Conference (ACC).  Since its founding, the university has adopted the motto “pro humanitate,” which is exemplified by a deep institutional commitment to public service and engagement with the world. Wake Forest has a strong commitment to holistic, eight-dimensional well-being for students, faculty and staff as evidenced in the Thrive initiative.

Winston-Salem, NC

Wake Forest is located in Winston-Salem, NC, a beautiful, mid-sized city centrally located in the Piedmont-Triad region of North Carolina.  Winston-Salem is a family-friendly city with high quality schools, numerous outdoor recreational activities and events, and is known for its vibrant and thriving arts scene.

Winston-Salem residents enjoy close proximity to the beautiful Blue Ridge Mountains (1.5 hours) and Atlantic beaches (4 hours), a moderate climate with four distinct seasons, a very reasonable cost of living, and an eclectic variety of restaurants, wine bars, and breweries for dining with friends and family.  Winston-Salem offers many of the amenities of a large city but with the sense of community and quality of life of a smaller town (www.visitwinstonsalem.com).

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