Job Details

Description
Market Research Analyst

The Office of Communications and Marketing at the University of Tennessee, Knoxville, seeks applications and nominations for the position of Market Research Analyst. The analyst utilizes data gathering tools and audience inputs to provide timely analysis, reporting, and recommendations in support of the university's marketing and communication goals.

UT is the state’s flagship research university, a campus of choice for outstanding undergraduates, and a premier graduate institution. As a land-grant university, the institution fulfills its access mission through a commitment to excellence in learning, scholarship, and engagement.

The Office of Communications and Marketing is dedicated to advancing the university’s reputation. Staff members support the institution’s mission and goals, promote its successes and achievements, inform and engage its stakeholders, and ensure the integrity of its brand. We craft audience-focused communications based on data, best-practices, and emerging trends. The division employs more than 50 full-time professionals across several cross-functional teams—Creative, Digital, Marketing, News, Special Events, Video, and WUOT 91.9FM.



Qualifications
Duties/Responsibilities

The Market Research Analyst collects data and inputs from various sources, synthesizes findings, and provides timely insights. Under the supervision of the marketing director, the analyst will help optimize ongoing campaigns, guide user experiences, improve content strategies, and inform marketing decisions.

The analyst collaborates closely with colleagues to establish and track performance metrics for communications and marketing campaigns, monitors performance data on the university's digital platforms, and develops and maintains social listening and media monitoring tools to track online conversations about the university.

The market research analyst plans and executes qualitative and quantitative audience research initiatives. The analyst understands the behaviors and perspectives of our audiences and advocates on their behalf.

Knowledge, Skills, and Abilities

The ideal candidate is curious and analytical with an ability to interpret the stories behind the data. Required knowledge, skills, and experiences include:

    Knowledge of digital analytics platforms, social and online listening platforms, and data visualization toolsKnowledge of qualitative and quantitative research methodsDemonstrated ability to go beyond the “what” and tell the “why” within research resultsExcellent presentation and writing skillsKnowledge of communication and marketing principles, concepts, techniques, and applicationsExcellent time-management, project management, interpersonal, and communication skillsExcellent organization skills and ability to work on multiple projects simultaneouslyAbility to act professionally and represent the office in interactions with stakeholders, including university administratorsAbility to work accurately with strong attention to detail
Qualifications

Required: Associates degree and at least four years of related professional experience OR bachelor's degree and at least two years of related professional experience

Preferred: Experience working as a member of a marketing team

Salary

The market range for this position is MR09. Hiring salary is dependent on qualifications and experience.

Benefits

The university offers a highly competitive benefits package that includes health insurance and retirement plans through the State of Tennessee, generous annual and sick leave accruals, longevity pay, tuition waivers and discounts, discounted athletics tickets, and more.

Application Process

A review of all applications will begin immediately and continue until position is filled. For full consideration, applicants must apply electronically through Taleo and submit a cover letter, resume, and the names, addresses, and phone numbers of three references.

Questions and nominations may be sent to Jacob Rudolph (jrudolph [at] utk.edu).



Job: Other Professional
Primary Location: US-Tennessee-knoxville
Organization: Marketing
Schedule: Full-time
Job Posting: Aug 9, 2022, 1:16:50 PM

Organization

Working at The University of Tennessee, Knoxville

Founded in 1794, the University of Tennessee is one of the nation’s oldest and most storied public universities. Based in Knoxville, Tennessee’s flagship land-grant institution includes the statewide Institute of Agriculture and the Space Institute in Tullahoma. The university embodies excellence in teaching, discovery, scholarship, research, creative activity, outreach, and engagement. Known as the Volunteers, we lead with a spirit of selflessness, empathy, and courage, and strive to be champions for diversity, equity, and inclusion

UT Knoxville is a Research 1 university with 11 academic colleges and more than 900 programs of study. With an enrollment of more than 30,000 students, our academic programs are repeatedly ranked top in their class. The university co-manages Oak Ridge National Laboratory, the country’s most prominent national lab, driving innovation in advanced manufacturing and materials, national security, and more. We are closely connected with our communities through outreach and extension efforts across Tennessee and through partnerships with non-profits, corporations, and industries—regionally, nationally, and around the globe.

The city of Knoxville is nestled in the foothills of the Great Smoky Mountains. The modern, thriving community is surrounded by gorgeous lakes and hundreds of miles of walking, hiking, and biking trails. Situated along the banks of the Tennessee River, our beautiful features an eclectic music scene, internationally recognized festivals, unique restaurants, and a robust offering of diverse cultural activities. Knoxville is located within a day’s drive of Atlanta, Nashville, Asheville, Charlotte, Louisville, Cincinnati, Memphis, Chicago, and Washington D.C.

Knoxville and the surrounding counties have a population of more than 850,000 people. The region houses many leading corporations and organizations, including Oak Ridge National Laboratory, Pilot/Flying J, the Tennessee Valley Authority, and Regal Cinemas, along with HGTV, Food Network, and other networks owned by Discovery Inc.

As a member of the UT family, you will be surrounded by top-notch faculty, staff, and students from around the world. You will be part of a diverse campus community that is passionate about changing the world and cheering for the Vols on game day.

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