Position Title:Associate Vice Provost for Online Graduate Programs

Position Type:Fixed Term (Fixed Term)

Salary Range:

$119,625 - $142,313 annually, commensurate on experience.

Pay Frequency:AnnualA. POSITION PURPOSE

We seek a new leader to help shape the new Santa Clara Online Graduate Consortium Department. This central, university-wide consortium will work to achieve economies of scale in marketing, lead generation and nurturing, course design and production, and course delivery associated with online at-scale degree offerings. In collaboration with SCU’s schools and colleges, the Associate Vice Provost for Online Graduate Programs will develop a strategic path to build a portfolio of online degree and certificate offerings that yields significant enrollments.

Reporting to the Vice Provost for Graduate Programs, the Associate Vice Provost for Graduate Online Programs has oversight for operations and goal setting for online graduate recruitment and marketing at Santa Clara University. This individual has responsibility for all administrative and service functions associated with Online Graduate Programs from marketing, to student recruitment and ensuring that the appropriate college/school works with the student. Functional responsibilities include: marketing, recruitment, advising, and records.

The position serves as the direct supervisor of a Director of Online Graduate Recruiting, Director of Marketing and Communications for Online Graduate Programs and the potential for more staffing as the online graduate programs expand.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Work with the Vice Provost for Graduate Programs to develop and implement a strategic plan for SCU Online Graduate Programs.

2. Provide leadership to the Online Graduate Programs staff members

3. Manage the implementation of new online graduate degree and online certification programs.

4. Responsible for market assessment and recruitment of online graduate students – local & international

5. Provide outstanding academic support

6. Work with Instructional Technology to ensure courses are designed effectively.

7. Work with any outside marketing firms

8. Ensures that the lead generation is moved to the appropriate school/college and that effective email campaigns are being utilized.

9. Monitor performance of online programs management provider to ensure successful implementation of recruitment, retainment, and program implementation.

10. Ensures close integration between the schools/colleges and University administrative units including Graduate Programs Council, Office of the Provost, Information Technology, and University Marketing and Communications.

B. SPECIFIC

1. Work with the Vice Provost for Graduate Programs to develop and implement a strategic plan for SCU online graduate programs.

i. Develop and monitor the online graduate programs strategic plan that supports the strategic objectives of the University.

ii. Allocate human and financial resources to support the strategic goals of SCU and the online graduate programs.

2. Provide leadership to the Online Graduate Programs staff members

i. Provide leadership, support, and professional development opportunities for the staff.

3. Manage the implementation of new online graduate degree and online certification programs. i. Work with the Vice Provost for Graduate Programs and Deans of the Colleges and Schools to identify new program growth.

ii. Assist with market analysis and projections.

4. Responsible for market assessment and recruitment of online graduate students; including local & international

i. Collaborate with the Vice Provost for Graduate Programs and Assistant Deans in the various Colleges and Schools to increase the number and quality of applicants and applicant yield in all online graduate programs.

ii. Use key metrics to monitor and evaluate recruiting students in their journey from lead to prospect to applicant to student. Make necessary adjustments to recruiting tactics based on key success indicators.

iii. Identify various markets for recruitment of prospective students, including international students if appropriate

iv. Participates in strategy development, reviews, and collaborates on all program advertising and collateral material, working closely with Director of Marketing and Communications and any marketing agencies.

5. Works with the student support staff for online programs to ensure outstanding academic support and advising to online graduate students.6. Work with Instructional Technology to ensure courses are designed effectively.

i. Dotted line to the instructional designers and ensures classes are being designed in a timely fashion.

7. Work with any outside marketing firms

i. Coordinates with the Director of Marketing and Communications for the Online Programs to ensure that marketing messaging, lead generation, SEO search and other marketing activities are performed well.

ii. Meets with the marketing firms as needed and in collaboration with the various Directors of Marketing, Vice Provost for Graduate Programs, Assistant Deans of Graduate Programs and University Marketing and Communications.

8. Ensures that the lead generation is moved to the appropriate school/college and that effective email campaigns are being utilized.

i. Collect and maintain program inquiries, submitted applications and enrollment rates to measure the effectiveness of digital marketing campaigns, open house events, student referrals and other recruiting efforts. These prospects are all maintained in a comprehensive enrollment and customer relationship management (CRM) system called Slate by Technolutions.

ii. Working with the marketing firms, Directors of Marketing and Assistant Deans ensure that email campaigns and other activities to drive the top of the admissions funnel is working smoothly and effectively.

9. Monitor performance of online programs management provider to ensure successful implementation of recruitment, retainment, and program implementation. 10. Ensures close integration between the schools/colleges and University administrative units including Graduate Programs Council, Office of the Provost, Information Technology, and University Marketing and Communications.

Supervision

a. Director of Online Graduate Recruiting

b. Director of Marketing and Communications for Online Graduate Programs

c. Assistant Director of Student Support for Online Graduate Programs

d. Dotted line to Instructional Designers

e. Potential for more hires as programs grow

Special Projects

a. Develop and review policies and procedures that are in line with University policies and also meet the business need within the Provost Office

b. Provide consultation to staff & faculty on various complex initiatives in the area of online graduate programs.

c. Serve on various committees and represent the University at various functions

Other duties as assigned
C. PROVIDES WORK DIRECTION

a. Director of Online Graduate Recruiting

b. Director of Marketing and Communications for Online Graduate Programs

c. Assistant Director of Marketing for Online Programs

d. Assistant Director of Online Graduate Recruiting (2 FTE)

e. Web Coordinator

f. Instructional Designers (3 FTE)

D. RECEIVES WORK DIRECTION FROM

1. This position reports to the Vice Provost for Graduate Programs

E. GENERAL GUIDELINES

1. Recommends initiatives and implements changes to improve quality and services.

2. Identifies and determines cause of problems; develops and presents recommendations for improvement of established processes and practices.

3. Maintains contact with customers and solicits feedback for improved services.

4. Maximizes productivity through use of appropriate tools; planned training and performance initiatives.

5. Researches and develops resources that create timely and efficient workflow.

6. Prepares progress reports; informs supervisor of project status; and deviation from goals. Ensures completeness, accuracy and timeliness of all operational functions.

7. Prepares and submits reports as requested and required.

8. Develops and implements guidelines to support the functions of the unit.

F. QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.

This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.

1. Education and/or Experience

• Advanced degree required, Ed.D. or PhD preferred
• 12-14 years of work related to school/education administration required
• Supervisor experience required
• Marketing education or experience preferred.
• Experience in higher education administration preferred
• Experience with online programs is preferred.

2. Knowledge

• Knowledge of and experience with essential computer programs.
• Demonstrated knowledge of PeopleSoft preferred.

3. Skills

• Excellent interpersonal and communication skills, both written and oral.
• Presentation, leadership, conflict mediation, and team motivation skills

4. Abilities

• Ability to work effectively with school administrators, faculty, students and staff as well as university administrators at various levels.
• Ability to handle multiple projects, set priorities, meet deadlines and maintain a high level of performance in a fast paced environment with frequent interruptions.
• Ability to supervise employees and work effectively with staff across horizontal relationships.
• Ability to maintain a high level of confidentiality.
• A commitment to inclusion and diversity and a demonstrated ability to work with an increasingly diverse campus community.
• Commitment to understand and support Santa Clara University’s distinctive Jesuit educational vision.

G. PHYSICAL DEMANDS

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.

● Considerable time is spent at a desk using a computer terminal.

● May be required to travel to other buildings on the campus.

● May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations.

● May be required to occasionally travel to outside events, customers, venders or suppliers.

H. WORK ENVIRONMENT

The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.

● Typical office and computer lab environment.

● Mostly indoor office environment with windows.

● Offices with equipment noise.

● Offices with frequent interruptions.

EEO Statement

Equal Opportunity/Notice of Nondiscrimination

Santa Clara University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and California State laws, regulations, and executive orders regarding non-discrimination and affirmative action. Applications from members of historically underrepresented groups are especially encouraged. For a complete copy of Santa Clara University’s equal opportunity and nondiscrimination policies, see https://www.scu.edu/title-ix/policies-reports/

Title IX of the Education Amendments of 1972

Santa Clara University does not discriminate in its employment practices or in its educational programs or activities on the basis of sex/gender, and prohibits retaliation against any person opposing discrimination or participating in any discrimination investigation or complaint process internally or externally. The Title IX Coordinator and Section 504 and ADA Coordinator is Jenna Elliott, Interim Director of Equal Opportunity and Title IX, 408-551-3043, jrelliot@scu.edu , www.scu.edu/title-ix. Inquiries can also be made to the Assistant Secretary of Education within the Office for Civil Rights (OCR).

Clery Notice of Availability

Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website. To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.

Americans with Disabilities Act

Santa Clara University affirms its' commitment to employ qualified individuals with disabilities within the workplace and to comply with the Americans with Disability Act. All applicants desiring an accommodation should contact the Department of Human Resources, and 408-554-5750 and request to speak to Indu Ahluwalia by phone at 408-554-5750 or by email at iahluwalia@scu.edu.

Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website. To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.