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Communications Director - Center for Transportation Research

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Job Details

Communications Director – UT Center for Transportation Research

Regular, Full-time, Market Range 10

The Center for Transportation Research (CTR) conducts transportation research, education, and engagement in a broad number of areas, including transportation policy and planning, infrastructure engineering, connected and automated vehicles, and safety. These activities are carried out through relationships with University faculty, government agencies, non-profits, and private industry.

Duties and Responsibilities:

CTR seeks a Communications Director that will develop an overarching communication strategy for CTR including digital, social, and print formats to create a cohesive story that promotes the organization and its programs. Collaborates with CTR’s Leadership team to set marketing and communication priorities and objectives.

Responsible for the creation and development of marketing strategies that include the schedule and budget development for email marketing and automation, website maintenance and development, content or copy creation/editing, press releases, presentation development, and a strong social media presence across leading platforms.

Assists with brainstorming ideas, suggests appropriate technology to complete marketing tasks, run the analysis on campaigns, and measure the progress of marketing strategies. Collects data and refines research techniques to improve marketing performance in future endeavors.

Minimum Requirements:

    Bachelor's Degree in a communications-related field with 2+ years of experience managing communications.Ability to work autonomously as well as within a team environment.Strong writing, editing, and proofreading skills are essential, including the ability to present concepts verbally and visually.Strong knowledge and understanding of current trends in digital media/social/print media.Knowledge of using digital analytics platforms like Google AnalyticsKnowledge of email marketing best practices and experience using an email marketing platform like Emma, MailChimp, or Campaign Monitor. Advanced skill and experience using social media marketing tools like Facebook Business Manager, Instagram, Hootsuite and/or various other digital marketing platforms.Advanced skill and experience with Adobe Creative Cloud; particularly with Photoshop, Illustrator, and Acrobat.
Preferred/Desired Qualifications:

    5+ years of marketing/advertising experience in a team leadership role.Higher education experience in communications, marketing, or digital advertising.Supervisory experience.

Job: Other Professional
Primary Location: US-Tennessee-knoxville
Organization: Transportation Center
Schedule: Full-time
Job Posting: Apr 19, 2022, 6:53:17 PM


Working at The University of Tennessee, Knoxville

Founded in 1794, the University of Tennessee is one of the nation’s oldest and most storied public universities. Based in Knoxville, Tennessee’s flagship land-grant institution includes the statewide Institute of Agriculture and the Space Institute in Tullahoma. The university embodies excellence in teaching, discovery, scholarship, research, creative activity, outreach, and engagement. Known as the Volunteers, we lead with a spirit of selflessness, empathy, and courage, and strive to be champions for diversity, equity, and inclusion

UT Knoxville is a Research 1 university with 11 academic colleges and more than 900 programs of study. With an enrollment of more than 30,000 students, our academic programs are repeatedly ranked top in their class. The university co-manages Oak Ridge National Laboratory, the country’s most prominent national lab, driving innovation in advanced manufacturing and materials, national security, and more. We are closely connected with our communities through outreach and extension efforts across Tennessee and through partnerships with non-profits, corporations, and industries—regionally, nationally, and around the globe.

The city of Knoxville is nestled in the foothills of the Great Smoky Mountains. The modern, thriving community is surrounded by gorgeous lakes and hundreds of miles of walking, hiking, and biking trails. Situated along the banks of the Tennessee River, our beautiful features an eclectic music scene, internationally recognized festivals, unique restaurants, and a robust offering of diverse cultural activities. Knoxville is located within a day’s drive of Atlanta, Nashville, Asheville, Charlotte, Louisville, Cincinnati, Memphis, Chicago, and Washington D.C.

Knoxville and the surrounding counties have a population of more than 850,000 people. The region houses many leading corporations and organizations, including Oak Ridge National Laboratory, Pilot/Flying J, the Tennessee Valley Authority, and Regal Cinemas, along with HGTV, Food Network, and other networks owned by Discovery Inc.

As a member of the UT family, you will be surrounded by top-notch faculty, staff, and students from around the world. You will be part of a diverse campus community that is passionate about changing the world and cheering for the Vols on game day.

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