Market Intelligence Analyst

National University
Strategy & Innovation; United States

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Employment Type
Full Time
Institution Type
Four-Year Institution

The ideal candidate will be able to merge external market data with internal program data analysis to evaluate programs and support identification of new opportunities. This role will conduct market and program analytics as well as develop reports and visualizations that support data-driven decision making.

Essential Functions

    Provide program market requirements data including employability, skills and credential requirements, as well as assessments of critical market conditions to support the analysis and development of programs. Develop reports and data visualizations, including data collection and processing. Online research on given topics (market and/or program. Centralize and summarize data for ease of understanding research/analysis conclusions. Support OSI/CI with monthly/quarterly reports as well as market and consumer research projects. Coordinate and conduct competitive program and tuition analyses with the CI team. Manage, update and maintain competitive and market intelligence files in the OSI Research & Intelligence Library. Support market and consumer research projects, including generation of sample lists. Develop analytics, dashboards and other data visualizations for university leadership using external and internal data to inform strategic decision-making and program analysis and evaluation. Manage research, analysis and data project requests.
Supervisory Responsibilities: N/A


Education & Experience

    Bachelor’s degree required; Master’s degree in related field preferred. 3+ years experience in market analysis and metrics reporting. Experience in higher education preferred. Experience in data science principles and tools (e.g. Python, R, data visualization tools)
Competencies/Technical / Functional Skills

    Strong analytical and problem-solving skills with a high attention to detail and accuracy. Knowledge of and experience with external platforms related to market and consumer data . Must have intermediate-to-advanced knowledge of Microsoft Office products with exceptional skills using Microsoft Excel. Proficient in Tableau or other data visualization applications. Strong ability to communicate online using e-mail, chat, videoconferencing and other technology-based communication media. Ability to work in a team-oriented and individual context, as required by specific work demands. Ability to work in a remote environment. Ability to work with production schedules, deadlines, and deliverables.

The National University System is committed to maintaining a high-quality, diverse workforce representative of the populations we serve. As a network of nonprofit educational institutions, the System employs more than 3,300 faculty and staff and serves over 41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows for students, faculty and staff to develop their interests and talents while experiencing a sense of community and a commitment to diversity. With programs available both online and at our many campus locations, the National University System is a leader in creating innovative solutions to education and meeting the needs of our diverse student population, including adult learners and working professionals.

The National University System offers a comprehensive benefits package, competitive salaries, and an opportunity to work in an innovative environment that supports diversity. It is our policy to provide equal employment opportunities for all applicants and employees. The System does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, family care status, veteran status, marital status, sexual orientation or any other basis protected by state of federal laws.

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