Occupational Summary

Develop and produce high quality engaging content for the Duke eStore and Duke Stores Department by performing a variety of technical and creative duties as well as social media management for e-commerce and retail website(s) using an array of software applications, techniques and tools.

Work Performed

Responsible for managing the Duke Stores content and web presence as well as the eStore content, web presence, and social media accounts and act as liaison for content residing on these sites.

Gather web site material from a variety of sources as well as editing, proofing and posting said material content. Write and/or procure from available sources web site content related to retail standards, events, activities, promotions, departmental calendar and activities postings. Design and develop web graphics and e-mail and/or social media campaigns for said content and promotions.

Photograph retail products in both studio and campus settings and edit images for use across online store and other designated platforms. Write detailed product descriptions for effective communication of items and search engine optimization.

Ensure that all web site content is uploaded to the site on a timely basis, refreshed and updated according to the content schedule and that information is consistent in voice and grammatical correctness. Establish a design flow adhering to branding specifications that is also conducive to a user friendly find/view pattern.

Evaluate all content for its value in search engine optimization according to evolving SEO standards. Maintain up-to-date knowledge of SEO standards to continue prominent ranking in search engines.

Ensure overall integrity of web sites and social media accounts through constant review of content and by troubleshooting errors. Act as the lead person for the departmental web content by providing oversight to multiple division pages including

graphics and content. Act as departmental liaison to other departments as it relates to web issues.

Research information/best practices that enhance the value of the web sites. Work to keep the sites up to date with online retail trends and available technologies. Effectively manage, warehouse and catalog all web site content assets.

Develop and report access statistics from the web sites for evaluation to managers and aid in interpreting results and impact on individual divisions.

Maintain responsibility for overall navigational design of the web sites and provide technical support to divisional content providers in the design of divisional web sites. Provide additional services as requested including, but not limited to customer correspondence, order processing, warehouse fulfillment, and general cross-training tasks.

Perform other related duties incidental to the work described herein.

Required Qualifications at this Level

Education/Training:

BA or BS in Marketing, English, Graphic Design, Computer Science or related field.

Experience:

A minimum of 3 years applicable experience, including at least 1 year e-commerce experience required. Web background or graphic experience preferred. Proficiency with PC based environment in all Microsoft office products, HTML/CSS, Wordpress, SEO, Photography, Social Media, Adobe Creative Suite.

Skills:

· Exceptional communication, organization, and interpersonal skills

· Strong sense of professionalism

· Ability to work both independently and in a team environment

· Proven leadership in related projects where consensus was essential component for success

· Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives

· Creative flair and enthusiasm for new ideas and concepts

· Ability to initiate and follow through on projects in a timely and responsible manner

· Proficiency in digital media, user experience design, and usability best practices

· Self-starter that proactively maintains schedule of upcoming retail events and key dates with ideas for engaging customers and capturing revenue from conception through execution

· Strong project management skills with great attention to detail a must

The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.