Digital Content Specialist

Smith College
Smith College

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Administrative Jobs
Technology, Multimedia & Audiovisual
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

If you have any questions about the position or our application process, reach out to us at

College RelationsJob Description

Job Summary

The Digital Content Specialist will play an important role within the College Relations team, which is responsible for Smith’s communications strategy. This position’s primary responsibility is to maintain the college’s public-facing institutional web content and ensure that the website is updated regularly with on brand material. Our ideal candidate is creative, a strong writer with experience in the Drupal digital content management system, and is collaborative and flexible, with the ability to prioritize jobs in a fast-paced environment.

This role is responsible for developing website content and information architecture with a user-oriented perspective. Create original written content for websites and other communications and edit existing content to keep the website accurate and aligned with brand and college standards. Help develop or source content including text, images (illustrations, photographs, graphs), audio, video, online forms, etc. Collaborate with College Relations team and college partners, launch and ongoing support of Smith College websites and other marketing collateral, including video. Work closely with graphic designers, web developers, videographers, editorial staff, and other college partners.

Take appropriate actions to support a diverse workforce and participate in the College's efforts to create a respectful, inclusive, and welcoming work environment.

*Applications will continue to be accepted until the position is filled.*

Essential Functions

Content Creation (40%)

In collaboration with the College Relations team members and college partners, create engaging editorial content for Smith College websites and other marketing collateral. Manage and create homepage highlights. Revise existing pages and create new web content, ensuring that all information posted is accurate and on brand in voice and tone. Research, interview subjects and organize editorial copy. Locate, select and, where appropriate, create multimedia content, including still images, graphics, video and music. Edit copy received from clients and content contributors. Clear copyright for the use of any existing content. Schedule the creation/acquisition of content and allocate tasks to additional content contributors. Manage the creation/acquisition of content in accordance with the schedule. Where appropriate, manage costs within agreed budgets. Demonstrate a multicultural awareness and contribute to cultivating a diverse and respectful college community.

Content Maintenance (40%)

Update and maintain time-sensitive material and ensure that online content is current, accurate and aligned with Smith College brand and standards. Respond to client and user inquiries, comments and suggestions. Edit existing evergreen website copy with new keywords or topics following the brand messaging strategy and voice. Ensure all content is grammatically correct and reflects the appropriate tone and objectives for the college. Keep up-to-date with best practices in writing for the web, social media trends, web usability and other trends.

Design and Development (20%)

In consultation with the College Relations team and college partner, contribute to the information architecture and navigational design of websites, focusing on the ways in which the goals for the site and the needs of users can be met through appropriate content.

Other Functions

Perform other duties as assigned.

All employees are expected to participate in the College's efforts to create a respectful, inclusive, and welcoming work environment.

Minimum Qualifications (knowledge, skills, education, experience, certifications, licenses)

Education/Experience: Bachelor’s degree in marketing, communications, or other relevant field required. Minimum of 4 years relevant work experience.

Experience working with individuals from diverse backgrounds.


  • Knowledge and experience using Drupal content management system.

  • Strong understanding of digital communications and a user-oriented perspective on information architecture.

  • Excellent copywriting, editing, and proofreading skills.

  • Excellent written and oral communications skills.

  • Positive work ethic; good relationship management skills and a good team player.

  • Ability to work independently or in a group setting.

  • Creative, enthusiastic and strategic with an ability to suggest improvements.

  • Flexibility to revise ideas with input from team members and other college partners.

  • Detail-oriented, organized, and a structured thinker.

  • Ability to prioritize and manage multiple activities and deliverables simultaneously while adhering to deadlines in a fast-paced environment.

  • Collaborative and consultative work style; strong partnering skills.

  • Familiarity with SEO (Search Engine Optimization) writing techniques.

  • Proficient knowledge of Photoshop and editing photos for the web, a plus.

  • Familiarity with accessibility best practices, a plus.

Additional Information

In addition to your cover letter and resume, please submit at least one work sample that demonstrates your writing skills.

For the care and safety of our community, Smith College requires that all employees be vaccinated as a condition of employment and as such, the incumbent will be required to be immunized against COVID-19 on or before their first day of employment. Proof of vaccination status will be required.

Individuals may seek medical or religious exemption with HR, but must do so prior to their arrival.

Please attach BOTH a current resume and a cover letter in order for your application to be considered for this position . Be sure you have provided all attachments before submitting your application. You will NOT be able to attach additional files after you have hit the Submit button.

Review of applications will begin

June 8, 2022

Compensation Grade:

Grade J

Position Type:


About Smith College

Located in Northampton, MA, Smith College is one of the largest women’s colleges in the country and is dedicated to excellence in teaching and research across the liberal arts. A faculty of outstanding scholars interact with students in small classes, as advisors, and through student-faculty research projects. The College is a member of the Five College Consortium with Amherst, Hampshire and Mt. Holyoke Colleges, and the University of Massachusetts Amherst. Students cross-enroll and faculty cross-teach across the Five Colleges.

Consistent with the Americans with Disabilities Act (ADA) and Massachusetts General Law, Chapter 151B, it is the policy of Smith College to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact our recruiting team at

Diversity and a culture of inclusion among students, staff, faculty, and administration are crucial to the mission and values of Smith College. We are an Affirmative Action/Equal Opportunity employer and do not discriminate on the basis of race, gender, age, color, religions, national origin, disability, sexual orientation, gender identity and expression or veteran status in the recruitment and employment of faculty and staff, and the operation of any of its programs and activities, as specified by all applicable laws and regulations. Women, minorities, veterans and individuals with disabilities are encouraged to apply.


Working at Smith College 

Founded in 1871, Smith College is the nation's largest liberal arts college for women. The reputation of the College as one of the finest in the country holds strong because of the dedicated work of our staff, faculty, and administration. We are a diverse group bringing to our community different talents, perspectives, and experiences. Our strength arises from this diversity and is sustained by a community value of providing an outstanding educational environment for our nearly 2,700 students. Smith College is located in Northampton, a lively town of 30,000 in the Connecticut River valley of western Massachusetts.

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