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Director of Public Relations/Community Outreach

Baltimore City Community College
Baltimore, MD

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Job Details

Baltimore City Community CollegeAbout Baltimore City Community College
Founded in 1947, Baltimore City Community College (BCCC) is a comprehensive, urban institution accredited by the Middle States Commission on Higher Education. The College’s campus is located in West Baltimore; the institution also has several satellite locations throughout the city. With its broad range of degree and certificate programs, affordable tuition, and extensive outreach, BCCC offers educational opportunities to the citizens of Baltimore City and throughout the state of Maryland. BCCC serves nearly 14,000* students annually, providing credits that transfer to four-year colleges and universities as well as workforce training leading directly to job placement. The College is proud of the fact that nearly 90** nations are represented within the student body.

* Based on annual unduplicated credit and non-credit headcount for FY 2018.
**Based on fall 2018 credit enrollment.
Requisition Number: 2022-068
Posting Start Date: 4/4/2022
City: Baltimore
State: MD
Minimum Education: Bachelors
Additional Documentation: YES
Compensation: Commensurate with Experience
Director of Public Relations/Community OutreachDescription/Job Summary

Reporting to the Vice President for Advancement, the Director of Public Relations/Community Outreach will be a creative and innovative leader who develops and supports public and media relations plans that build and sustain messaging in support of Baltimore City Community College at the local, state, and national levels. The College is undergoing realignment strategies across its operations and the Director must bring high energy and enthusiasm toward setting the stage for the next evolution of the institution and its brand. The Director is responsible for building opportunities to advance the College’s programs and strategies while managing the flow of internal and external communications to promote one institutional voice.



  • Takes the lead in the development of public relations and outreach initiatives, including issues and crisis communication plans.
  • Directs the narrative when disseminating news with media, elected officials, community organizations, and College stakeholders. Builds and cultivates relationships with community representatives and internal and external stakeholders.
  • Collaborates and works with the Marketing Department to coordinate production of print, radio and television advertisements, and on-air promotions. Works with monitoring services to share related news articles naming the College.

Media Relations

  • Develops and implements comprehensive media strategy to maximize exposure for College programs.
  • Works with the Marketing Department to coordinate production of print, radio and television advertisements, and on-air promotions. Provides media (print, cable TV, radio, social media, web sites, etc.) with notices of upcoming events, programs, and advertising.
  • Develops and implement engagement strategies to maximize positive media exposure for College programs, faculty and students.
  • Cultivates relationships with traditional and nontraditional media, responds to media requests, and communicates upcoming events and campus programming. Provides routine updates to improve, evaluate, and enhance processes and communications.
  • Manages editorial requests, corporate, non-profit and government meetings, press releases, and press conferences.

Public and College Relations/Community Outreach

  • Works with the Vice President and College leadership to identify key stakeholders among community, business, faith-based, legislative, and other key groups for targeted outreach efforts.
  • Edits and produces weekly, monthly, and quarterly newsletters
  • Identifies community events and efforts that coincide strategically with the College’s mission and values.
  • Maintains ongoing relationship with public relations counterparts at other Maryland community colleges (including MACC and MCCPRO) to support joint efforts. Assists with preparation of presentations for the President; edits content as needed for College and Foundation publications.
  • Helps to identify subject matter experts who can support faculty and staff while expanding the visibility of the College. Directs the development of and actively maintains multiple databases of contact information for targeted constituencies.
  • Works collaboratively with security and other departments on campus and provides resources to Cabinet leaders in the event of a crisis. Manages internal and external communications about campus operations during emergency/hazardous or other occurrences.
Required Skills

Essential Qualifications

  • Excellent written and oral communication skills.
  • Strong working relationship with local media and knowledge of the City of Baltimore preferred.
  • Demonstrated ability to strategically develop, build and achieve long-term and short-term capacity to reach goals and objectives at the functional and organizational levels. Demonstrated ability to develop and execute effective strategic plans while anticipating future consequences and opportunities.
  • Demonstrated skill in approaching sensitive issues with respect, discretion and confidentiality.
  • Strong interpersonal skills, including the ability to collaborate, influence, motivate, negotiate, communicate, resolve conflicts, and effectively coach staff and managers. Effective leadership skills that energize multi-disciplined work teams.
  • Strong analytical, problem-solving, and conceptual skills. Effective presentation skills.
Required Qualifications

***PLEASE UPLOAD 7 PROFESSIONAL REFERENCES as an additional document***

  • Bachelor’s degree in marketing, public relations, journalism, English, communications,
  • multimedia or related field from an accredited college or university.
  • Seven to ten years of experience in communications, public affairs, or community relations. Seven years of progressively responsible supervisory/management experience
  • Able to be responsive to media representatives during routine and emergency situations.
Preferred Qualifications
  • Master’s degree in public or media relations, marketing, journalism, communications.
  • Prior experience managing multiple responsibilities in a fast-paced work environment.
  • Previous experience with higher education or in an academic setting.

BCCC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, protected veteran status, genetic information, or any other basis protected by law.

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. Applicants needing accommodation for any part of the application and/or hiring process should request the accommodation from The Office of Human Resources office by contacting us at 410-209-6007.

For more information, view the EEO is the Law Poster and Pay Transparency Statement.

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Working at Baltimore City Community College

Baltimore City Community College (BCCC) is a crossroads of diverse peoples, of learning and work, and the multiplicity of stakeholders we serve: individuals, businesses, government and educational institutions of the community at large.
Our employees enjoy a collegial environment that is both challenging and welcoming. We stay innovative as we strive to be the leader in providing quality education that responds to and meets the needs of a diverse population of learners. Students come here to change their lives through education.

At Baltimore City Community College (BCCC) we meet students where they are through personal attention with the support of dedicated faculty. Each year we educate more than 15,000 students from Baltimore City, the State of Maryland, and the world.

BCCC is a State-sponsored, comprehensive, degree-granting community college with five learning sites in Baltimore City. We offer 29 associate degree programs and 16 certifications in high-demand fields, affordable tuition and flexible classes scheduled to meet students’ needs.

Baltimore City Community College provides quality, affordable, and accessible education meeting the professional and personal goals of a diverse population, changing lives, and building communities.

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