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Director of Marketing and Strategic Communication

Employer
Eureka College
Location
Eureka, Illinois (US)
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Job Details

 

POSITION TITLE:  Director of Marketing & Strategic Communications

REPORTS TO:         President of the College

POSITION SUMMARY:  Develop and implement strategic and comprehensive marketing and communication plans to strengthen the College’s market position and differentiate it from competitors. Advance the mission and create opportunities that increase the local and national visibility of the College and its programs. Provide marketing and branding expertise to support strategic initiatives, enrollment and fundraising goals of the College.

ESSENTIAL FUNCTIONS:

•Work closely with President’s Cabinet to establish and implement short- and long-range marketing and communication objectives, consistent with meeting strategic initiatives; revise annually.

•Design, coordinate, and evaluate college-wide marketing and branding efforts including accurate and effective news releases, press events, brand guides, and new program marketing strategies.

•Development and reporting of market research and metrics for effective allocation of resources; and effect change for improvement within revenue-producing activities that accord with the mission and strategic goals of the College.

•Creation of print and digital materials for promotion and distribution that convey the College’s mission, vision, history and story.

•Social media development and design that promotes brand marketing strategies, reaches intended audiences and creatively engages recipients.

•Work closely with other College constituents; alumni; donors; and business, government, and community leaders on cooperative marketing activities for promoting fundraising, recruitment, and retention.

•Research third party resources and negotiate advantageous pricing structures.

•Develop and manage the department’s annual budget.

•Manage the website of the College; facilitate changes and updates with third party vendor and internal personnel

•Collaborate with the Media Relations Coordinator to take media inquiries and respond with appropriate information or put them into contact with appropriate College sources; serve as College spokesperson, as requested by the President.

 

ADDITIONAL DUTIES AND RESPONSIBILITIES:

•Advise, create reports, and make presentations to the Admissions and Marketing Trustee Committee and Board of Trustees as requested by the President.

•Serve on college-wide committees as requested.

•Participate in on-going professional development through national higher education organizations.

•Coordinate Director of Media Relations activities

 

EDUCATION:

Essential:  Bachelor’s degree from an accredited four-year college or university

Desirable:  Graduate degree

EXPERIENCE:

Essential:  Three-five years of post-baccalaureate marketing, communications, or other related experience.

Desirable:  Marketing and communications experience in a higher education setting; knowledgeable in photography, video filming and editing skills; HTML experience preferred.

 

LICENSES/CERTIFICATIONS:

None required

KNOWLEDGE, SKILLS, ABILITIES:

•Strategic thinker with high level of emotional intelligence.

•Skilled in digital media and design.

•Skilled in social media marketing and strategies.

•Knowledge in website content design, development and production.

•Knowledge of Microsoft Office applications and electronic mail.

•Knowledge of marketing principles, methods and techniques.

•Ability to consider the larger picture in addition to being detail oriented.

•Ability to exercise independent good judgment.

•Ability to communicate effectively in writing and verbally, both one-on-one and in public speaking settings.

•Ability to interact with ease among a variety of constituencies and a diverse population.

•Skilled in negotiation practices.

•Ability to multi-task, organize, prioritize, and respond quickly to a variety of tasks.

 

SUPERVISORY REQUIREMENTS:

Manage and supervise Marketing department staff. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

 

EQUAL EMPLOYMENT OPPORTUNITY

Eureka College is an equal opportunity employer committed to achieving diversity and cultural awareness within its administration, faculty, staff, and students. The College is intentional in its inclusivity of all persons regardless of race, color, religion, national origin, gender (including gender identity or expression), sexual orientation, marital status, veteran status, disability or ancestry.

 

WORKING CONDITIONS:

The office is located on the third floor of a building with no elevator so the employee must be able to manage stairs.  While performing the duties of this job, the employee occasionally is required to stand; walk; sit; use hands to finger, handle or feel objects; reach with hands and arms; balance; stoop, kneel, crouch or crawl; talk or hear.  The employee occasionally may be required lift and/or move up to 25 pounds.  Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.  The noise level in the work environment is usually quiet to moderate.  While performing the duties of this job, the employee may be exposed to weather conditions prevalent at the time.

 

WORK SCHEDULE:

Normal workday is Monday through Friday 8:00AM to 5:00 PM with one hour allocated for lunch.  Flexibility is needed to allow for periodic evening and weekend hours to participate in marketing events

Organization

 

 

 

 

 

Eureka College is a Family

A small, supportive, exceptional family...

Eureka College is a family. A small family. Our historic campus located on 112 wooded acres in the heart of Central Illinois, can best be described as charming and friendly. Our focus on a comprehensive liberal arts education, with major emphasis on leadership and service to others, is one-of-a-kind. Our proximity to Peoria, Bloomington-Normal, Chicago, St. Louis, and Indianapolis make us ideal for those looking for major market facilities, yet like to return to a safe, secure, and small town environment.

 

How small is small?

Eureka College has just under 770 students.

Is this a disadvantage?

On the contrary - we view it as an amazing advantage. David Everett's (1769–1813) line, "...large streams from little fountains flow, tall oaks from little acorns grow " rings true at Eureka. Each of those lucky enough to become a part of Eureka College and our traditions find themselves supported, encouraged, and treated, not as a number...but as the extraordinary and creative individuals they are.

In this unique and empowering environment some of the best and brightest have discovered their strong sense of self, their vocation for their future, and a deep love for this special small campus. Imagine - from this small campus has come forty-two college presidents, seven governors and members of Congress, a Nobel Laureate team member, and the 40th President of the United States. EC has over 5,000 living graduates located around the world. You'll find many of them serving the current President of the United States, serving as doctors, lawyers, teachers, and heads of non-profit organizations around the globe. See EC Excellence.

 

Discover Eureka College

EUREKA! I've found it!

Enjoy exploring this site. Enjoy discovering Eureka College on-line. But let us give you a tip...

You can't find the spirit of Eureka College through pretty pictures and on-line words. You need to walk the campus. Why? Because Eureka is family. Eureka is people-to-people connections. Eureka is tradition. Eureka is special. Come visit us and really discover Eureka College.

 

 

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