Director of Marketing and Strategic Communication

 

POSITION TITLE:  Director of Marketing & Strategic Communications

REPORTS TO:         President of the College

POSITION SUMMARY:  Develop and implement strategic and comprehensive marketing and communication plans to strengthen the College’s market position and differentiate it from competitors. Advance the mission and create opportunities that increase the local and national visibility of the College and its programs. Provide marketing and branding expertise to support strategic initiatives, enrollment and fundraising goals of the College.

ESSENTIAL FUNCTIONS:

•Work closely with President’s Cabinet to establish and implement short- and long-range marketing and communication objectives, consistent with meeting strategic initiatives; revise annually.

•Design, coordinate, and evaluate college-wide marketing and branding efforts including accurate and effective news releases, press events, brand guides, and new program marketing strategies.

•Development and reporting of market research and metrics for effective allocation of resources; and effect change for improvement within revenue-producing activities that accord with the mission and strategic goals of the College.

•Creation of print and digital materials for promotion and distribution that convey the College’s mission, vision, history and story.

•Social media development and design that promotes brand marketing strategies, reaches intended audiences and creatively engages recipients.

•Work closely with other College constituents; alumni; donors; and business, government, and community leaders on cooperative marketing activities for promoting fundraising, recruitment, and retention.

•Research third party resources and negotiate advantageous pricing structures.

•Develop and manage the department’s annual budget.

•Manage the website of the College; facilitate changes and updates with third party vendor and internal personnel

•Collaborate with the Media Relations Coordinator to take media inquiries and respond with appropriate information or put them into contact with appropriate College sources; serve as College spokesperson, as requested by the President.

 

ADDITIONAL DUTIES AND RESPONSIBILITIES:

•Advise, create reports, and make presentations to the Admissions and Marketing Trustee Committee and Board of Trustees as requested by the President.

•Serve on college-wide committees as requested.

•Participate in on-going professional development through national higher education organizations.

•Coordinate Director of Media Relations activities

 

EDUCATION:

Essential:  Bachelor’s degree from an accredited four-year college or university

Desirable:  Graduate degree

EXPERIENCE:

Essential:  Three-five years of post-baccalaureate marketing, communications, or other related experience.

Desirable:  Marketing and communications experience in a higher education setting; knowledgeable in photography, video filming and editing skills; HTML experience preferred.

 

LICENSES/CERTIFICATIONS:

None required

KNOWLEDGE, SKILLS, ABILITIES:

•Strategic thinker with high level of emotional intelligence.

•Skilled in digital media and design.

•Skilled in social media marketing and strategies.

•Knowledge in website content design, development and production.

•Knowledge of Microsoft Office applications and electronic mail.

•Knowledge of marketing principles, methods and techniques.

•Ability to consider the larger picture in addition to being detail oriented.

•Ability to exercise independent good judgment.

•Ability to communicate effectively in writing and verbally, both one-on-one and in public speaking settings.

•Ability to interact with ease among a variety of constituencies and a diverse population.

•Skilled in negotiation practices.

•Ability to multi-task, organize, prioritize, and respond quickly to a variety of tasks.

 

SUPERVISORY REQUIREMENTS:

Manage and supervise Marketing department staff. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

 

EQUAL EMPLOYMENT OPPORTUNITY

Eureka College is an equal opportunity employer committed to achieving diversity and cultural awareness within its administration, faculty, staff, and students. The College is intentional in its inclusivity of all persons regardless of race, color, religion, national origin, gender (including gender identity or expression), sexual orientation, marital status, veteran status, disability or ancestry.

 

WORKING CONDITIONS:

The office is located on the third floor of a building with no elevator so the employee must be able to manage stairs.  While performing the duties of this job, the employee occasionally is required to stand; walk; sit; use hands to finger, handle or feel objects; reach with hands and arms; balance; stoop, kneel, crouch or crawl; talk or hear.  The employee occasionally may be required lift and/or move up to 25 pounds.  Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.  The noise level in the work environment is usually quiet to moderate.  While performing the duties of this job, the employee may be exposed to weather conditions prevalent at the time.

 

WORK SCHEDULE:

Normal workday is Monday through Friday 8:00AM to 5:00 PM with one hour allocated for lunch.  Flexibility is needed to allow for periodic evening and weekend hours to participate in marketing events