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Part-Time Social Media Analytics Adjunct

Employer
Alvernia University
Location
Reading, PA, US

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Faculty Jobs
Professional Fields, Communication & Journalism, Social Work
Position Type
Adjunct
Employment Type
Full Time
Institution Type
Four-Year Institution
 

Alvernia University is seeking applications for a part-time (adjunct) to teach Digital Media Analytics. Applicants must have a minimum of a Master’s degree in business or a related field with a background in data analytics. Applicants must also be Google Analytics certified. Applicants who can instruct students in Google Analytics Audits are also very desirable. The ideal applicant has professional experience in digital marketing analytics, including tools such as Google Search Console, Google Tag Manager, Moz Tools, SEM Rush, and Screaming Frog. We strongly desire applicants who can teach and discuss the coming change from Universal Google Analytics to GA4 Google Analytics. Applicants should also have a broad and deep understanding of various analytical tools and how they connect to achieving organizational goals. Applicants should also be proficient in all current social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn. We prefer applicants with experience teaching business or communication at the undergraduate level.

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