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Vice President for Enrollment Management

Saint Mary's College of California
Moraga, California

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Executive Administration Jobs
Vice Presidents
Administrative Jobs
Institutional & Business Affairs, Admissions & Enrollment
Employment Type
Full Time
Institution Type
Four-Year Institution
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Celebrating 160 years of education in the tradition of the De La Salle Christian Brothers, Saint Mary’s College of California is a Catholic, liberal arts, residential university serving approximately 3,000 students, promoting rigorous critical thinking, shared inquiry, and social justice. Located on a beautiful 420-acre campus in the Moraga Hills east of San Francisco, Saint Mary’s is known for its liberal arts undergraduate education, including its Collegiate Seminar and robust January Term programs; high quality graduate and professional programs, including business, education, leadership and fine arts; and award-winning, internationally recognized faculty and students. Saint Mary’s students rate their college experience as academically challenging and engaging, with a supportive learning community that provides a transformative education to a vibrant and diverse student body.  For this reason, Saint Mary’s is celebrated as one of the select colleges recognized as Colleges That Change Lives.

Consistent with the College’s Catholic mission, approximately a third of Saint Mary’s undergraduate students are the first in their family to attend college and a quarter are Pell grant eligible. Saint Mary’s is among the nation’s top 5% of universities for the financial payoff of its students’ college investment, and its graduates reach a higher social and economic position, rising from the lowest 20% to the top 20% throughout their careers. Student life at Saint Mary’s provides co-curricular opportunities for engagement, learning, leadership, service, and fun both on and off campus.  Saint Mary’s is a member of the President’s Higher Education Community Service Honor Roll with Distinction, with students providing nearly 40,000 hours of service to communities in the U.S. and abroad.  Niche has identified Saint. Mary’s in the top 10% of Hispanic-Serving Institutions.

The Position

Saint Mary’s College of California, one of the nation’s finest institutions of higher education, seeks a Vice President for Enrollment Management (VPEM).  Reporting to the President and participating as a member of the President’s Senior Staff and College Council, the Vice President for Enrollment Management will lead the institution in an increasingly competitive higher education marketplace and provide leadership to the enrollment efforts of all populations by defining direction, priorities, and strategy for three offices: admissions, student financial aid, and the registrar’s office. The Vice President will be expected to forge strong partnerships across the campus and the extended Saint Mary’s community to ensure that this work is a collective effort that includes and is responsive to the highest aspirations of the college. The Vice President should be a visionary leader who is knowledgeable of trends in the higher education enrollment landscape. In addition, the chosen candidate will be a strategic thinker and experienced leader who can mentor and direct over 20 staff members in the enrollment division, including the Dean of Admission, Executive Director of Financial Aid, and Assistant Vice Provost and Registrar.  Finally, the new VPEM will have the ability to inform and connect stakeholders by providing the necessary data to support recommended changes in enrollment practices with an approach that is welcoming and confident.

Opportunities and Priorities

The successful candidate will make a strong impact on the life and future of the College. As a contributor to the strategic direction of the institution and a leader of the College’s efforts to recruit the most talented and best suited students, the new Vice President will focus on the following opportunities and priorities:

  • Analyze and present data to shape decision making and regularly assess the effectiveness of Saint Mary’s recruitment, selection, and financial aid programs, adjusting when and as necessary to remain proactive and responsive to market forces and college needs.
  • Establish best practices, strategic direction, priorities, and goals for the division; use data and analytical expertise to make proposals and decisions.
  • Maintain fiscally responsible leadership to guide a creative, forward-thinking, and compliant financial aid leveraging model; monitor and ensure compliance with federal and state regulations and institutional policies, including the annual financial aid audit.
  • Lead institutional efforts to develop and implement sustainable pricing and aid strategies.
  • Ensure institutional compliance with all state and federal regulations including FERPA.
  • Provide leadership, evaluation, and strategic vision for activities related to student academic records and registration processes including course and class scheduling, classroom space assignment, student enrollment certifications, grade collection and posting, transcripts, transfer articulation, degree audits, degree validations, graduation, commencement lists, credential recommendations, enrollment reports, academic data security, and maintenance of the college calendar and catalog.
  • Provide leadership for and administer academic and student policies as they pertain to student records and maintenance of all academic information about St. Mary’s College students.   
  • Ensure a culture of service excellence and responsiveness to all internal and external constituents, including faculty and staff colleagues, as well as students and parents.
  • Partner closely with communications and marketing to increase Saint Mary’s momentum in building brand coordinated campus-wide communications, integrated marketing and message consistency.
  • Hire, train, evaluate, and provide mentorship and professional development opportunities for the enrollment, financial aid, and registrar staff; build cohesion, consensus, and a sense of teamwork and belonging among the entire enrollment division.
  • Collaborate with faculty and deans in the centralization, marketing, recruitment and processing of all graduate enrollment efforts.
  • Lead the College’s efforts to understand enrollment trends, trade-offs, and priorities that inform and shape enrollment policy programs while building relationships of credibility, transparency and respect throughout the College.
  • Collaborate with the President, Provost, senior campus leadership and all units of the College to ensure appropriate sharing of strategic enrollment goals and activities.
  • Partner with athletics; advancement; alumni; faculty; student life; mission; diversity, equity, and inclusion; and community organizations to recruit and enroll students, enhance Saint Mary’s reputation, and best utilize resources.
  • Partner closely with Information Technology Services to maintain and improve technological efficiencies to effectively assist faculty and staff, provide service to students, and enhance processes involving course registration and advancement toward degree completion.
  • Oversee initiatives to enhance diversity among incoming students, build international enrollments, and increase transfer enrollments by expanding pathway programs and articulation agreements.
  • Demonstrated expertise and acumen across all facets of enrollment management functions including financial aid, recruitment and admission, retention, operations and technology, and registrar functions.


Knowledge, Skills and Attributes of the Successful Candidate

The ideal candidate will be a collaborative problem solver and decision maker who works well under pressure; possesses knowledge of national educational trends; demonstrates skill in the appropriate use of technology to support efficient systems and a positive student experience; and has the capacity to lead and manage a complex enrollment effort. The successful incumbent will thrive in this highly relational institution as someone who appreciates and respects the strength of a smaller community of learners and colleagues. A bachelor's degree is required with an advanced degree strongly preferred; as well as 10 years of progressive leadership and management experience in higher education administration is required. 

In addition, the following job-related qualifications represent the knowledge, skills, and attributes an individual needs to possess:

  • Appreciation of the uniqueness of Saint Mary’s as a Catholic, Lasallian, liberal arts institution, and its position in the marketplace; awareness of SMC’s reputation within the regional, national and international landscape.
  • Expertise in analyzing the changing trends within higher education and developing proactive initiatives reflecting those changes; ability to ask the right questions and utilize research for its predictive results.
  • Employ an analytical mindset to effectively use data and cutting-edge technology that results in sustained growth in enrollment, diversity, academic quality, and increased retention and graduation rates.
  • Possess in-depth knowledge of student information and customer relationship management systems.
  • Ability to guide inclusive teams in the development of systems, policies and procedures to support institutional goals, address the complex needs of multiple constituents, and foster efficiency and transparency among departments, and meet the needs of students and families.
  • Ability to partner collaboratively with internal and external stakeholders and work inclusively and productively with diverse people and offices; commitment to transparency and building honest, authentic relationships with all stakeholders.
  • Willingness to embrace the Lasallian mission of SMC and approach the role with respect for all persons; possessing a commitment to the Lasallian principle of concern for the poor and to social justice.
  • Desire to become an active participant in the Saint Mary’s College community; contributor to the academic mission and identity, and able to apply SMC’s heritage in a contemporary context.
  • Experienced manager and leader who will promote professional development, inclusion and belonging, within the talented team of Enrollment professionals.
  • Transformational change agent who will offer impactful, long-term strategies for the successful enrollment and retention of SMC students.
  • An engaging, open, and affirming personal style as well as strong listening skills, emotional intelligence, courage and a sense of humor.
  • Visionary leader who will collaborate with SMC faculty and other institutions and organizations to develop undergraduate pipeline programs and enhance partnerships within the region.
  • Analytical data driven decision maker who will be a partner in establishing and achieving institutional enrollment goals.
  • Technically savvy and forward thinking, recognizing areas where technology can improve operational efficiencies and/or improve the overall student experience.
  • Understanding of the entire cycle of enrollment, including recruitment, enrollment, and retention, as well as the non-academic components which impact that cycle.
  • Proven success in innovative thinking and risk-taking combined with excellent execution of both complex and routine marketing strategies.
  • Experienced and nuanced communicator with an ability to work effectively with the College’s many audiences.
  • Understands how enrollment, registration, and curriculum management are interconnected and can facilitate collaboration across departments.

The History of Saint Mary’s College of California

Archbishop Joseph Alemany was dispatched to the West Coast in the mid-19th century by Pope Pius IX and threw open the doors of Saint Mary’s College in 1863. After five years of struggle, he made a difficult journey to Rome to ask for help from the Christian Brothers, whose Superior sent nine mostly Irish Brothers in 1868 to travel from New York by sea to San Francisco to manage the new school. Soon the Brothers were able to increase enrollment, stabilize the College’s finances, and establish Saint Mary’s as the largest institute of higher education in California at the time. The first bachelor’s degrees were awarded in 1872.

For nearly 160 years, Saint Mary’s has survived the rugged challenges that closed many other such institutions and remains one of the oldest universities in the West.

The College moved the location of its campus twice; first in 1889, from San Francisco to Oakland and a second time to Moraga Valley in 1928.  In 1936, "La Cruz de la Victoria," the Cross of Victory, was added to the hill overlooking the campus. It is a familiar landmark for the Saint Mary’s community and a popular hiking destination that affords a stunning view of Saint Mary’s nestled below. 

In 1970 the previously all male school began admitting women, with the first degrees awarded in 1971. Today the student population is 60 percent women and 40 percent men.

Saint Mary’s has a strong tradition of service that is built upon the solid rock of Catholic social justice and the pioneering work of John Baptist de La Salle, founder of the Christian Brothers, who insisted on education for all, regardless of their ability to pay. From those early days of educating the sons of California’s working class to engage in the California labor movement, to guiding students to serve the needy here and abroad, Saint Mary’s has cultivated a distinctive approach to doing good—engaging critical social issues through intellect, spirituality, and action. The College today is a powerhouse of community service, with students logging more than 40,000 hours a year in service to others, while integrating their experiences into their academics.

Mission and Values

The College’s existing mission statement celebrates its three traditions, the classical tradition of liberal arts education, the intellectual and spiritual legacy of the Catholic Church, and the vision of education enunciated by Saint John Baptist de La Salle and developed by the Brothers of the Christian Schools and their educational institutions for more than 300 years.

  • To probe deeply the mystery of existence by cultivating the ways of knowing and the arts of thinking.  To affirm and foster the Christian understanding of the human person which animates the educational mission of the Catholic Church.  To create a student-centered educational community whose members support one another with mutual understanding and respect.

Strategic Plan

The Saint Mary’s community began a new, inclusive strategic planning process in 2019.  Following President Plumb’s appointment, the process continued under his leadership with additional community dialogue, leadership, and refinement.  The SMC community anticipates announcing the College’s new strategic plan in the spring of 2022.


Richard Plumb became the 30th President of Saint Mary’s College of California on July 1, 2021.  Plumb, a first-generation college graduate, is a native of Syracuse, New York, and earned his bachelor’s, master’s, and doctoral degrees in electrical engineering from Syracuse University.

The college is guided by the President’s senior staff.  The leadership team consists of representatives from across the college community, charged with addressing tactical matters facing the college and advising the president regarding decisions about campus issues and initiatives, policies and procedures, and other items of importance.   Additionally, President Plumb established the broader College Council, an inclusive group charged with addressing strategic issues and priorities facing the College that are not routinely addressed by College committees and making recommendations to the appropriate College official about strategic decisions and directions for the College. 

The Academic Program
A Lasallian, Catholic education empowers students to become whole persons: intellectually, socially, emotionally, and spiritually. This preparation for a full and rewarding life is grounded in the belief that God is a living presence in all our lives, and is guided by the five core principles that influence everything we do: concern for the poor and social justice, faith in the presence of God, quality education, respect for all persons, and inclusive community. Enter to Learn. Leave to Serve. These words have described Saint Mary’s academic experience for years, and they still ring true today.

Saint Mary’s enrolls approximately 3,000 students in 43 bachelor’s degree programs across four schools; Economics and Business Administration, Liberal Arts, Science, and the Kalmanovitz School of Education.  Just over 100 students are enrolled in the college’s continuing education program completing degrees in leadership and organizational studies and leadership education for arts professionals.  Approximately 1,000 graduate students pursue master’s and doctoral degrees in leadership, education and teaching, counseling, dance, creative writing, kinesiology, business administration, accounting, finance, management and business analytics. 

The College has two four-month terms in the fall and spring and offers a unique and appealing January term.  This month-long term allows undergraduate students to explore a single topic in great depth at an accelerated pace.  The Jan Term offers a unique blend of opportunities on campus and around the world in locations such as Mexico, Italy, and Australia.  Since 1941, Collegiate Seminar has been central to the undergraduate experience at Saint Mary’s College. The program, revised and renewed over time, seeks to engage Saint Mary’s students in a critical and collaborative encounter with the world of ideas, as expressed in great and challenging texts of the Western tradition, considering those texts in dialogue with texts and ideas from other traditions.  The program seeks to help students develop as curious, thoughtful members of an intellectual community, able to think clearly, critically, and collaboratively, and to articulate their ideas effectively in speech and writing-powers that will serve them for the rest of their lives.

Saint Mary’s distinctive Community Engagement courses build relationships in the Bay Area and support communities on their own terms. Whether through individual courses, or programs and leadership training offered through the Catholic Institute for Lasallian Social Action, Saint Mary’s makes a point to collaborate with and learn from their neighbors.


Saint Mary’s College of California is an ethnically diverse student community with over fifty percent of the undergraduate student population identified as members of historically marginalized groups.  The College is proud to be recognized as a Hispanic Serving Institution and offers numerous programs to better serve students from a variety of backgrounds. 

Inclusive excellence describes the quality of academic achievement that can only be realized in diverse communities where all students have equitable opportunities to succeed.  We believe that we can reach greater heights of excellence by learning from diverse people in our community and creating a culture in which we are all valued, respected, and supported. An education is only complete when it ventures beyond the walls of the classroom.  The Saint Mary's College Core Curriculum asks all students to engage with the world in substantive and meaningful ways. The College Committee on Inclusive Excellence (CCIE) reviews, recommends, and facilitates the implementation of policies, programs, and practices that advance inclusive excellence at Saint Mary’s College. Saint Mary’s has completed an institution-wide campus climate survey in which the report and more information can be found on the CCIE website.

The Student Experience

The focus of Saint Mary’s approach to student life is to offer integrated learning experiences that empower students to become engaged, global, and ethical persons.  Through co-curricular programming, Saint Mary’s strives to offer a personal approach that fosters the self-confidence of its students, while teaching them to provide reasonable boundaries that encourage respect for the individual and individual difference while motivating critical thinking, intellectual curiosity, and unparalleled creativity.

Saint Mary’s mascot, the Gael, leads Saint Mary’s sixteen teams competing in the NCAA Division I West Coast Conference.  Student-athletes also participate in fifteen club teams and eight intramural leagues.  The campus community offers spirited, enthusiastic support for their teams led by the Gael Force, the student cheering squad, the Spirit Squad and Sports Band.  The Joseph L. Alloto Recreation Center also offers fitness sessions and classes. 

Music, theater and the arts also have strong visibility and support within the Saint Mary’s community.  The campus is host to the Saint Mary’s College Museum of Art, the only accredited art museum in Contra Costa County, exhibiting work from widely acclaimed artists and collections.  The museum is open to the public and offers free admission to its galleries and programs.  Performing arts students in dance, music, and theater build technique and artistry under the guidance of top-notch faculty and professionals from the San Francisco Bay Area arts community.  The LeFevre Theater hosts numerous performances including dance recitals, musicals, plays and talks. 

Saint Mary’s 420-acre campus has twenty-one residential halls, offering a variety of living experiences including traditional residence halls and suite-styles for first year and sophomore students, and townhouses for juniors and seniors.  Sixty percent of the student population lives on campus including 97% of the first-year students, reflecting the college’s housing requirement for first-year students.  The campus itself is stunning, distinguished by the white walls and red tile roofs of its Spanish Renaissance-California Mission-style architecture, and surrounded by grass-covered hills that are sometimes crowned with fog blown in from the Pacific.

Moraga, CA

 Saint Mary's College was once the territory and home of the Saklan tribe of the Bay Miwok people. Descendants of the Bay Miwok people are still here, some of whom have now organized with the Chochenyo and Ohlone tribes. Moraga is a suburban town located in Contra Costa County, California, in the San Francisco Bay Area. It is named in honor of Joaquin Moraga, whose grandfather was José Joaquin Moraga, second in command to Juan Bautista de Anza. As of 2020, Moraga had a total population of 16,870 people.

The campus is just 23 miles east of San Francisco, across the bay from one of the most dynamic and exciting cities in the world.  Students attend Giants games, visit the farmers markets, appreciate the galleries of the Mission District, and enjoy the variety of culinary delights found in the city's numerous neighborhoods.  Just on the other side of the Caldecott Tunnel are Oakland and Berkeley, with fantastic parks, restaurants, shops and cultural experiences.  Up the road in the quieter Walnut Creek and Concord, there are numerous opportunities for shopping and eating; while California’s exquisite wine country is under an hour away.

To Apply

Napier Executive Search is assisting Saint Mary’s College with this search for a Vice President for Enrollment Management. If you wish to have a confidential conversation about this opportunity or submit nominations, please contact: Laura Robinson, [email protected], Catherine Capolupo, [email protected], or Mary Napier, [email protected]. To apply, please send the following items: 1) a resume, 2) a detailed letter of interest, and 3) contact information for three professional references by email to: [email protected]  For assurance of full consideration, please submit application materials no later than May 2. Applications will be reviewed until the position is filled. All applications and nominations will be considered confidential, and notice will be given before references are contacted. The Vice President for Enrollment Management is expected to start during the summer of 2022.


Saint Mary’s is an equal employment opportunity employer. We support inclusive excellence and are committed to creating a safe and welcoming community for all. College policy prohibits discrimination based on race, color, religion, national origin, ancestry, age, gender, sexual orientation, marital status, medical condition, physical or mental disability, gender stereotyping, and gender identity, taking a protected leave (e.g. family medical or pregnancy leave), or on any other basis protected by applicable laws.


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