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Assistant Vice President of Enrollment

Schreiner University
Kerrville, Texas

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Executive Administration Jobs
Vice Presidents
Administrative Jobs
Institutional & Business Affairs, Admissions & Enrollment
Institution Type
Four-Year Institution
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Job Details

Schreiner University, an independent University affiliated by choice with Presbyterian Church USA (PCUSA), and a Hispanic Serving Institution (HSI), located in Kerrville, Texas, is pleased to announce its search for an Assistant Vice President of Enrollment. Reporting to the Vice President for Student Recruitment, External Relations, and Marketing and Communications (VPSEM) and serving on the President’s cabinet, the innovative and strategic Assistant Vice President will provide vision and leadership for all aspects of Schreiner University’s enrollment initiatives. The AVP will lead an admission team of approximately ten professional staff including Admission Counselors, the Educational Partnership Coordinator, Campus Visit Coordinator and Enrollment Funnel Management Specialist.

As a primary emphasis, the Assistant Vice President is responsible for providing a coherent, effective enrollment management program consistent with university goals, and identifying areas and implementing tactics to improve the sophistication of Schreiner’s recruitment efforts.


The successful candidate for AVP will possess the ability and experience to accomplish the following responsibilities and priorities:

  • Provide vision, leadership, management, and supervision for the Office of Admission; mentor and inspire a professional admissions team and support the growth and development of staff to retain strong individuals.
  • Lead the admissions office and broader community (including academics, student affairs, athletics, and marketing) in developing and implementing a comprehensive strategic enrollment plan that meets enrollment to increase the size and quality of the student body and achieve retention goals while diversifying the enrollment.
  • Build and enhance relationships with faculty, staff, and administrators across the university, especially at the cabinet level, to create and foster a culture of trust and transparency, to expand their understanding of trends in higher education, and to aid in the planning for the future development of the University.
  • Establish goals for inquiries, applications, acceptances, campus visits, interviews, and deposits for recruiting purposes and provide reports to the University leadership on progress toward these goals.
  • Promote efficiency of all enrollment operations through the preparation and management of the admission office department budget.
  • Lead the enrollment team in evaluating, implementing, integrating, and leveraging technology to innovate, increase operational efficiency, and meet the expectations of students and families (JRM and Salesforce TargetX are current systems in use).
  • Foster a culture of excellence in appropriately leveraging data and sharing of information within the Office of Admissions, including best practices in data collection, analysis, and reporting; provide admission data to the Office of Institutional Planning and Financial Services for federal and state reporting purposes as needed.
  • Possess outstanding communication skills, including listening, writing, presentation, and interpersonal relational skills; write correspondence and reports for internal and external communication for Admissions and facilitate clear and transparent communication between students, parents, employees, and management.
  • Represent Schreiner, internally and externally, through participation at local, regional, and national events, programs, and panels; and upon request, report directly to the Board of Trustees, President, and Cabinet, and attend meetings when enrollment management items are on the agenda.
  • Partner closely with the Vice President for Planning and Finance and the Director of Financial Aid and Student Accounts to leverage financial aid and award merit scholarships and ensure a seamless recruitment process of prospective students; enhance the working relationship with the aid office to increase communication and efficiency to meet the needs of students and their families.
  • Collaborate with the Marketing Manager to generate and ensure proper and memorable recruitment messaging and content are used in Schreiner University publications, social media, and website; work with the marketing and communications consulting firm to develop relevant marketing strategies and materials and maximize the university website and other social media tools.
  • Provide education and information regarding changing demographics and the highly competitive Texas higher education landscape, lead the campus community in understanding challenges, and provide institutional partners with the guidance and training to collaborate on effective recruitment and engagement activities in a way that is productive, proactive, and valued. 
  • Oversee initiatives to enhance diversity among incoming students by building partnerships with organizations and expanding pathways for international and underrepresented populations (ability to communicate in Spanish desirable, but not required).
  • Provide transformative strategic leadership and develop partnerships with school districts, community-based organizations, and other organizations to generate interest that can be capitalized on to aggressively grow the number of revenue-generating students, especially at the graduate level.

Qualifications, Qualities, and Characteristics

The successful candidate for the Assistant Vice President of Enrollment position must have extensive and progressive experience in enrollment leadership roles (direct experience in independent college recruitment and financial aid preferred); eight years of experience with increasing responsibility within a college or university admissions office is required.  A bachelor’s degree is required; and an advanced degree is strongly preferred.  In addition, they should possess:

  • Experience preparing, implementing, and monitoring a budget; ability to strategically and analyze effectively with financial acumen.
  • Management and supervisory experience; ability to maximize the full potential of enrollment team members while building upon strengths and providing professional growth opportunities.
  • Demonstrated experience working with campus constituents on various levels including students, staff, faculty, and parents of current students.
  • Familiarity and ability to learn legal issues related to higher education and enrollment.
  • Knowledge of current technology and commitment to using it to enhance recruitment strategies, yield objectives, forecasting accuracy and operational efficiency.
  • Exceptional oral and written communication skills, energy, and focus.
  • Ability to multitask, prioritize, organize, and coordinate diverse units within an organization.
  • Commitment to effective team building and collaboration with other University sectors, as well as the ability to work independently.
  • High degree of integrity with the ability to handle confidential matters appropriately.
  • Willingness to respectfully challenge leadership to consider innovative, researched, and data-driven ideas.
  • Genuine passion for higher education and a desire to make a difference in both the Schreiner and the Kerrville communities.
  • Commitment to institutional mission, a passionate vision for the future of Schreiner, and the willingness to respond with flexibility and adaptability and enthusiasm to a rapidly changing environment.

Schreiner University

Where We Came From

Named after the Texas Ranger and “Father of the Hill Country” who provided the original land and endowment for the school in 1923, Schreiner University is a product of the soil in which it was grown. Captain Charles Schreiner immigrated to Texas as a teenager and lost his parents soon after he arrived. Through hard-work and commitment, he built a livestock, retail, and banking empire in Kerr County, the heart of the Texas Hill Country. His story, like those of so many other Texans, is one of courage, strength, hope, and resolve. Though the odds were against him, Captain Schreiner had a vision of a vibrant and diverse Texas Hill Country that included a school educating young men – and later young women – in the military tradition. Schreiner Institute also grew out of the vision of the Presbytery of Western Texas. In the tradition of the denomination, the Presbytery of Western Texas recognized that the people of the Texas Hill Country required a quality education for their minds and, therefore, their hearts to be liberated and truly free. As early as 1906, records indicate the Presbytery intended to start a school in Kerrville. In 1923, working alongside Captain Schreiner, it saw that school – Schreiner Institute – become a reality. Out of the minds and hearts of Captain Schreiner and the Presbytery of West Texas grew the maverick educational institution known today as Schreiner University.

Who We Are

At Schreiner University, students enter with hope and leave with achievement. We are a diverse, fiercely independent university. We are affiliated by covenant with the Presbyterian Church (USA) with a main campus in the Texas Hill Country.

What We Do

Schreiner University is a place of opportunity. We offer undergraduate and graduate students a personalized, integrated, and holistic educational experience that prepares them for meaningful work and purposeful lives in a changing global society. Students study in-depth in a specific area of interest while acquiring broad skills and habits of mind to navigate a complex, diverse, and unscripted future.

Why We Do It

  • All students are valuable and unique;
  • Every student should grow intellectually, physically, spiritually, and socially;
  • We value diversity of people and thought in a setting of open, civil discourse;
  • Life-long learning and service to society are critical in a global world; and
  • Higher education must develop thoughtful, productive, and ethical citizens.

Where We’re Going

By 2023, Schreiner University will be a university of 2,250 students, educating men and women for service and leadership in the Hill Country, Texas, the nation, and world. We will recruit enthusiastic and diverse men and women and forge in them the intellectual, emotional, and personal resilience that has made Schreiner Institute, College, and University the uniquely Texan educational institution it has been, is, and will be.


Schreiner University was founded by Captain Charles Schreiner: pioneer, rancher, banker, merchant, philanthropist. For a decade, Schreiner offered to boys and young men (only) a preparatory department and the first two years of college. In 1932, coed residents of the immediate Kerrville vicinity were enrolled as day students. In 1971, women were enrolled as boarding students.

Other changes redefined Schreiner’s educational mission. From the beginning, instruction in military training was required for both high school and college students. In 1957, military training was made optional for college students; in 1969, it was discontinued. Two years later, it was also discontinued for high school students. In 1973, phase-out began for the preparatory department, the name of the school was changed to Schreiner College, and the curriculum was broadened to include career education and life-long learning opportunities. In 2001, the Board of Trustees changed the name to Schreiner University. The transition took Schreiner in one decade from a military preparatory school for men to a fully coeducational, four-year, liberal arts college, which received accreditation as a baccalaureate degree-granting institution in 1984. Dr. Charlie McCormick was named the sixth President in 2017. The university continues to maintain the strong connection to the Presbyterian Church while enhancing academic programs.


Schreiner knows its strengths and values the unique location and encourages those who join the University to embrace community and the value every person brings to the University.  From Schreiner’s three-year degree option, its unique inclusive four-year fixed rate tuition, and an admission and scholarship review process that uses students’ perceived GRIT (not just on GPA and test scores), Schreiner University offers a personalized and affordable education. Enrolling an estimated 1,200 undergraduate and graduate students in over 40 programs, Schreiner University prepares students for meaningful work and a purposeful life in a changing global society through personalized, integrated education in a rich learning environment. It’s all part of The Schreiner Experience, which starts the first day on campus when all required course materials are ready for them—at no additional cost. Schreiner’s enhanced learning opportunities include degree plans based on specific career goals; small classes and access to professors; faculty-guided undergraduate research; directed internship experiences and study abroad; service-learning projects with peers; and living and learning communities built on common interests.

A Schreiner education brings together people from diverse backgrounds and experiences, who gain not only a richer understanding of the world and how it works, but a deeper sense of their own place in it. In addition to celebrating variety in racial, economic, and familial educational backgrounds, Schreiner students are offered early opportunities to help them identify their career interests so that they’ll be able to complete their degree plans on time.


An easy walk from the center of Kerrville, Texas, the campus is on Texas Highway 27 south and is near Interstate 10. A blend of colonial Georgian and modern architecture, campus buildings include five residence halls, two apartment complexes, a library, student activity center, welcome center, an auditorium, an athletic complex, an administration building, and four classroom buildings.

Approximately sixty miles northwest of San Antonio and nestled on the banks of the Guadalupe River, Kerrville is a vibrant community of nearly 25,000 citizens.  Its friendly people and majestic scenery make Kerrville a natural place to live, receive an education, work, and play. It boasts a community rich in culture and heritage. From enjoying wildlife and nature while camping at exceptional parks to appreciating the fine arts, there is certainly something for everyone in the capital of the Texas Hill Country. With acclaimed local attractions and an endless display of natural brilliance, Kerrville is truly a Hill Country paradise where the beauty captures the hearts of those who experience the area.

To Apply:

Applications, nominations, and inquiries for the position of Assistant Vice President of Enrollment should be directed to Napier Executive Search. To arrange for a confidential conversation, please contact Laura Robinson ([email protected]) or Mary Napier ([email protected]).  An application must include a detailed letter of interest, an up-to-date resume, and contact information for three professional references.  For best consideration, submit all application materials by email to: [email protected] by April 22, 2022.  Materials will be reviewed beginning in late April, and the search will remain open until the position is filled. The anticipated start date is Summer 2022. All applications and nominations will be considered confidential, and notice will be given prior to contacting references.

Schreiner University does not discriminate in admissions, educational programs, extra curricular programs or employment against any individual on the basis of that individual’s race, color, sex, sexual orientation, religion, age, disability, veteran status or ethnic origin.



What We Do

Schreiner University is a place of opportunity. We offer undergraduate and graduate students a personalized, integrated, and holistic educational experience that prepares them for meaningful work and purposeful lives in a changing global society. Students study in-depth in a specific area of interest while acquiring broad skills and habits of mind to navigate a complex, diverse, and unscripted future.


Year Established: 1923

Type of School: private university

Programs: four-year undergraduate, master of education, master of business administration

Coeducational Information: coeducational since 1932

Religious Affiliation: Presbyterian Church (U.S.A.)

Location Description: Central Texas resort area; one hour northwest of San Antonio; 90 minutes west of Austin.

Kerrville: 22,423 according to the 2010 Census: currently projected at 22,750
Kerr County: 43,653 according to the 2000 Census; currently projected at 47,339

Semester/Term begin dates: late August

Campus Enrollment: approximately 1,418

Student/Faculty Ratio: 13:1

Find Us
CMB 6233
2100 Memorial Blvd
United States
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