Associate Director, Skidmore Fund Direct Marketing Program

Job Details

The Associate Director, Skidmore Fund Direct Marketing Program  is responsible for creating and overseeing a centralized direct-appeals program across all segments of the College’s donor bases. Duties include creating and managing the appeals calendar; content writing; segmentation and solicitation strategies; implementing messaging created in our partnership with Communications & Marketing, personalization and targeting of specific messages for specific audiences, data analysis, and ensuring that appeals happen on time. They bring expertise in annual fundraising, direct marketing, and data analysis; they collaborate with all members of the Skidmore Fund team and volunteers, Advancement Operations, Communications & Marketing, outside vendors/mail houses, and alumni and parent volunteers who are authoring Skidmore Fund solicitation pieces.  The Associate Director must easily develop a familiarity with the Skidmore Fund’s priorities and the College’s branding to aid in the segmentation and personalization of solicitations.  The Associate Director must be able to juggle multiple projects and relationships with multiple staff, who use the appeals program to help achieve their programmatic goals.  

  • Responsible for creating and overseeing the Skidmore Fund’s multi-channeled direct appeal calendar, including print, email, text, social media, and video. 
  • Coordinates all aspects of appeal projects including segmentation and personalization, writing and proofing, review/approval process, and ensures that consistent, strategic messaging that aligns with the College’s messaging and branding is consistent throughout all direct mail pieces and is modified for targeted segments as needed. 
  • Partners with Senior Director of the Skidmore Fund to set solicitation strategies and specific, “stretch” ask amounts for individuals that will be utilized in direct appeals and in solicitation conversations between prospective donors and volunteers or Advancement staff.
  • Conceptualizes, develops, and writes and/or edits copy for direct mail and email appeals; secures stories of impact to feature in appeals from the Communications & Marketing team and with assistance from Finance & Administration.  
  • Tracks and assesses effectiveness and results through comprehensive data analysis of all appeals and adjusts the overall appeal program accordingly. Develops, implements, tests, and evaluates specific segmentation strategies to increase donor retention, upgrades, retrieval, and acquisition. 
  • Is or can become proficient in current platform solutions including thankQ, ThruText, GiveCampus (crowdfunding and volunteer port), and IModules.

Education: Bachelor’s degree required.

Experience: 3-5+ years of directly related and increasing levels of experience in annual giving and marketing/communications, preferably in a higher education setting.   

Essential competencies for this position are:

  • Ability to think creatively about segmentation and personalization of appeals
  • Expertise in annual fundraising, direct marketing, and data analysis
  • Exceptional organizational, project management and interpersonal skills.
  • Solid understanding of multichannel direct marketing techniques to grow engagement in fundraising, dollars raised, and alumni participation rates.
  • Conversant in digital communications including the web, social media, texting multi-media, and other emerging trends.
  • Numerical and analytic skills
  • Solid writing skills and command of spelling, grammar, style; strong judgement in regard to tone, accuracy, and honesty.
  • Attention to detail and ability to handle multiple and varied tasks independently, while also working collaboratively. 

Required documents needed to apply:

  • On-line application
  • Cover Letter
  • Resume
  • List of Three References

Pay Range:  Commensurate with experience

In order to prevent or significantly reduce the risk of COVID-19 transmission at Skidmore College and protect all members of the College community from infection, successful candidates will be required to submit proof of full vaccination as a condition of employment, unless exempted as a reasonable accommodation of a medical condition or sincerely religious belief or practice.


Skidmore College is committed to being an inclusive campus community and, as an Equal Opportunity Employer, does not discriminate in its hiring or employment practices on the basis of race, color, creed, religion, gender, age, national or ethnic origin, physical or mental disability, military or veteran status, marital status, sex, sexual orientation, gender identity or expression, genetic information, predisposition or carrier status, domestic violence victim status, familial status, dating violence, or stalking, or any other category protected by applicable federal, state or local laws.

Employment at Skidmore College is contingent upon an acceptable background check result.



Skidmore is a highly selective liberal arts college with a reputation for its creative approaches to just about everything. With its relatively small size and student-faculty ratio, the College is a close-knit academic community. Skidmore is known for its faculty of teacher-scholars devoted to the instruction and mentoring of undergraduates—approximately 2,400 talented men and women from some 47 states and 46 countries.

A great education is all about putting academic theory and creative expression into practice. That’s what our founder, Lucy Skidmore Scribner, believed. Skidmore’s not an ivory tower. Never has been. Never will be. It’s a place where faculty and students work together, then figure out how to use what they’ve learned to make a difference in the world. This practical focus often leads to cross-disciplinary and interdisciplinary approaches, where students carry multiple majors, student-faculty research is common, and internships and community service are standard. It also leads to interesting and unusual combinations of activities, frequently woven into an intellectual passion.

If this kind of experience resonates with you, why not take a closer look at Skidmore?

Skidmore College is located in the historic resort community of Saratoga Springs, New York.  Set in the foothills of the Adirondack Mountains, Saratoga is located about 30 minutes north of Albany, the state capital. 

Saratoga is a small, cosmopolitan city of 30,000, noted for its Victorian heritage, famed spas, and thoroughbred horse racing.  The Saratoga Performing Arts Center is a site of top rock, jazz, and pop performances as well as the summer home of the New York City Ballet and the Philadelphia Orchestra.  Saratoga is a three-and-one-half-hour drive, train ride, or bus trip from New York City, Boston, or Montreal.


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