The Associate Director, Skidmore Fund Direct Marketing Program is responsible for creating and overseeing a centralized direct-appeals program across all segments of the College’s donor bases. Duties include creating and managing the appeals calendar; content writing; segmentation and solicitation strategies; implementing messaging created in our partnership with Communications & Marketing, personalization and targeting of specific messages for specific audiences, data analysis, and ensuring that appeals happen on time. They bring expertise in annual fundraising, direct marketing, and data analysis; they collaborate with all members of the Skidmore Fund team and volunteers, Advancement Operations, Communications & Marketing, outside vendors/mail houses, and alumni and parent volunteers who are authoring Skidmore Fund solicitation pieces. The Associate Director must easily develop a familiarity with the Skidmore Fund’s priorities and the College’s branding to aid in the segmentation and personalization of solicitations. The Associate Director must be able to juggle multiple projects and relationships with multiple staff, who use the appeals program to help achieve their programmatic goals.
- Responsible for creating and overseeing the Skidmore Fund’s multi-channeled direct appeal calendar, including print, email, text, social media, and video.
- Coordinates all aspects of appeal projects including segmentation and personalization, writing and proofing, review/approval process, and ensures that consistent, strategic messaging that aligns with the College’s messaging and branding is consistent throughout all direct mail pieces and is modified for targeted segments as needed.
- Partners with Senior Director of the Skidmore Fund to set solicitation strategies and specific, “stretch” ask amounts for individuals that will be utilized in direct appeals and in solicitation conversations between prospective donors and volunteers or Advancement staff.
- Conceptualizes, develops, and writes and/or edits copy for direct mail and email appeals; secures stories of impact to feature in appeals from the Communications & Marketing team and with assistance from Finance & Administration.
- Tracks and assesses effectiveness and results through comprehensive data analysis of all appeals and adjusts the overall appeal program accordingly. Develops, implements, tests, and evaluates specific segmentation strategies to increase donor retention, upgrades, retrieval, and acquisition.
- Is or can become proficient in current platform solutions including thankQ, ThruText, GiveCampus (crowdfunding and volunteer port), and IModules.
Education: Bachelor’s degree required.
Experience: 3-5+ years of directly related and increasing levels of experience in annual giving and marketing/communications, preferably in a higher education setting.
Essential competencies for this position are:
- Ability to think creatively about segmentation and personalization of appeals
- Expertise in annual fundraising, direct marketing, and data analysis
- Exceptional organizational, project management and interpersonal skills.
- Solid understanding of multichannel direct marketing techniques to grow engagement in fundraising, dollars raised, and alumni participation rates.
- Conversant in digital communications including the web, social media, texting multi-media, and other emerging trends.
- Numerical and analytic skills
- Solid writing skills and command of spelling, grammar, style; strong judgement in regard to tone, accuracy, and honesty.
- Attention to detail and ability to handle multiple and varied tasks independently, while also working collaboratively.
Required documents needed to apply:
- On-line application
- Cover Letter
- List of Three References
Pay Range: Commensurate with experience
In order to prevent or significantly reduce the risk of COVID-19 transmission at Skidmore College and protect all members of the College community from infection, successful candidates will be required to submit proof of full vaccination as a condition of employment, unless exempted as a reasonable accommodation of a medical condition or sincerely religious belief or practice.
Skidmore College is committed to being an inclusive campus community and, as an Equal Opportunity Employer, does not discriminate in its hiring or employment practices on the basis of race, color, creed, religion, gender, age, national or ethnic origin, physical or mental disability, military or veteran status, marital status, sex, sexual orientation, gender identity or expression, genetic information, predisposition or carrier status, domestic violence victim status, familial status, dating violence, or stalking, or any other category protected by applicable federal, state or local laws.
Employment at Skidmore College is contingent upon an acceptable background check result.
CREATIVE THOUGHT MATTERS.