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Assistant Director for Marketing and Communications

Employer
The University of Georgia
Location
Athens Area
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Job Details

Posting Number:

S08003P

Working Title:

Assistant Director for Marketing and Communications

Department:

PSO-Conf & Event Planning

About the University of Georgia:

PLEASE NOTE: On December 7, 2021, the federal District Court for the Southern District of Georgia issued a preliminary injunction against enforcing the vaccine requirement for
Federal Contractors pending further review. As a result, the requirements of the Executive Order and associated guidance, including the vaccination requirement for covered contractor employees, are currently not in effect.

The University of Georgia (UGA), a land-grant and sea-grant university with statewide commitments and responsibilities, is the state’s oldest, most comprehensive, and most diversified institution of higher education (https://www.uga.edu/). UGA is currently ranked among the top 15 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA was founded in 1785 by the Georgia General Assembly as the first state-chartered University in the country. UGA employs approximately 1,800 full-time instructional faculty and more than 7,700 full-time staff. The University’s enrollment exceeds 39,000 students including over 30,000 undergraduates and over 9,000 graduate and professional students. Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.

About the College/Unit/Department:

The University of Georgia Center for Continuing Education & Hotel is hiring motivated, dependable, and team-orientated individuals for jobs that advance UGA’s mission of Public Service and Outreach. The Georgia Center, located on campus across from Stegeman Coliseum, is the campus hub for the development and administration of non-credit professional and continuing education courses as well as home of the only on-campus hotel.

College/Unit/Department website:

www.georgiacenter.uga.edu

Posting Type:

External

Retirement Plan:

TRS or ORP

Employment Type:

Employee

Benefits Eligibility:

Benefits Eligible

Full/Part time:

Full Time

Additional Schedule Information:

Monday through Friday, 8am – 5pm.

Advertised Salary:

$75,000 - $85,000 per year; commensurate with experience

Posting Date:

03/01/2022

Open until filled:

Yes

Proposed Starting Date:

05/01/2022

Special Instructions to Applicants:

Please submit 3 samples of writing with your cover letter and resume.

Location of Vacancy:

Athens Area

EEO Policy Statement:

The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([email protected]).

UGA Statement:

PLEASE NOTE: On December 7, 2021, the federal District Court for the Southern District of Georgia issued a preliminary injunction against enforcing the vaccine requirement for
Federal Contractors pending further review. As a result, the requirements of the Executive Order and associated guidance, including the vaccination requirement for covered contractor employees, are currently not in effect.

The University of Georgia is a Federal Contractor as defined by Presidential Executive Order 14042 and subject to the requirement that Federal Contractors must ensure that all covered employees, including those working remotely, are fully vaccinated by January 4, 2022. You may be required to show proof of your fully vaccinated status at the time of your start date, or have received a medical or religious exemption from the fully vaccinated requirement at the time of your start date. For more information regarding the Federal Contractor fully vaccinated employment requirement please visit https://coronavirus.uga.edu/executive-order/ or call (706) 542-2222.

Classification Title:

Assoc/Asst Director, Subdivision/Unit AD

FLSA:

Exempt

FTE:

1.000

Minimum Qualifications:

Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.

Preferred Qualifications:

5-10 years of progressive marketing and communications experience preferred (marketing, advertising, public relations, journalism, broadcasting or a related field of work)
Masters preferred; Bachelors degree required with major course work in related curriculum;
Professional experience with managing social media channels, including Facebook, Twitter, Instagram, TikTok and LinkedIn
Experience developing a marketing or communication plan
Experience with email marketing
Strong organizational skills required
Strong writing/proofreading experience
Experience in client services desired

Position Summary:

This management position leads a strategic department for the Georgia Center focused on brand development and management, growth, outreach, and enrollment. This manager supervises a team of four professionals focused on the many elements in marketing and communications and serves five primary client groups and their programmatic/operational goals:

  1. Continuing Education
  2. Group Sales for conferences, meetings, and events
  3. Auxiliary revenue growth through hotel and food consumer transactions
  4. Internal Georgia Center (employee recruitment/retention/communications)
  5. External fundraising
In addition, this leader engages with two external marketing agencies in support of these client groups. Each client group has an internal collaborator(s) that work closely with the manager and their team. Manager is responsible for project management and prioritization across the client groups. This marketing and communications department engages in simultaneous campaigns and utilizes a wide variety of channels for their efforts. An extremely high level of communication skills is needed within this position for collaboration, planning, project management, supervision, operations, and evaluation.

This position is instrumental in the communications, planning, and execution of public relations communications, and marketing campaigns for the Center for Continuing Education and Hotel. Written & digital communication, editing, and environmental awareness are essential components of this role.

Knowledge, Skills, Abilities and/or Competencies:

  • Enthusiastic team player willing to work collaboratively and lead project teams
  • Excellent writing and editing skills, as well as visual storytelling abilities
  • Leads through influence to foster collaboration, alignment, and engagement
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Communicates risks and mitigation plans timely and thoroughly
  • General graphic design experience
  • Self-starter able to work on multiple projects simultaneously in a fast-paced, deadline-driven environment while maintaining quality of work and meeting deadlines
  • Entrepreneurial and able to seek opportunities to promote the Georgia Center
  • Ability to develop engaging and impactful story content
  • Ability to write and edit using AP style
  • Familiarity with photography and/or videography best practices
  • Strong organizational skills and project management experience
  • Meticulous attention to detail
  • Ability to use discretion with confidential information
  • Ability to collaborate with team members and establish and maintain effective working relationships with others
  • Experience with email marketing platforms (example: Constant Contact)
  • Proficiency in Adobe Suite (InDesign, Illustrator, Photoshop) preferred
  • Familiarity with website database management
  • Experience with social media content management, including content creation, scheduling, and analytics
  • Proficient in typical office software (Word, Excel, PowerPoint, Teams,etc.)


Physical Demands:

Standard for office environment such as sitting for long hours and working in front
of computer. Standing when exhibiting, walking, carrying boxed up to 25lbs.

Is driving a responsibility of this position?:

Yes

Is this a Position of Trust?:

Yes

Does this position have operation, access, or control of financial resources?:

Yes

Does this position require a P-Card? :

No

Is having a P-Card an essential function of this position? :

No

Does this position have direct interaction or care of children under the age of 18 or direct patient care?:

No

Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications):

No

Credit and P-Card policy:

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Duties/Responsibilities:

Serves as the Georgia Center’s marketing and communications strategist, developing and managing all marketing and communications campaigns and manages four staff positions engaged in operational execution of the campaigns.

Percentage of time:

25

Duties/Responsibilities:

Oversees the management, creation, and development of both print and digital marketing content including, but not limited to, digital media, special publications, brochures, advertisements, and promotional items. Manages the overall design, content, updates, and maintenance of the Georgia Center website.

Percentage of time:

25

Duties/Responsibilities:

Develops and manages marketing and communications branding standards for the Georgia Center.

Percentage of time:

10

Duties/Responsibilities:

Develops, manages, and executes on a yearly integrated marketing and communications plan to achieve the Georgia Center’s strategic goals.

Percentage of time:

10

Duties/Responsibilities:

Management and supervision of four employees and budget for department including compliance with training, payroll practices, evaluation and assessment, professional development planning, etc.

Percentage of time:

20

Duties/Responsibilities:

Leads the workflow and task management needs of the Marketing and Communications team and provides feedback and evaluation for performance

Percentage of time:

10

Contact Details:

For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.

Recruitment Contact Name:

Leta Salazar

Recruitment Contact Email:

[email protected]

Recruitment Contact Phone:

17065423403

Organization

The University of Georgia, a land-grant and sea-grant university with statewide commitments and responsibilities, is the state’s oldest and most comprehensive institution of higher education. Founded in 1785, it is the birthplace of public higher education in America.

Today, UGA enrolls more than 40,000 undergraduate, graduate, and professional students. The main campus has 460 buildings on 767 acres of land. The total acreage of UGA in 30 Georgia counties is 41,539. UGA has 18 colleges and schools, which include Agricultural and Environmental Sciences, Arts and Sciences, Business, Ecology, Education, Engineering, Environment and Design, Family and Consumer Sciences, Forestry and Natural Resources, Graduate School, Journalism and Mass Communication, Law, Pharmacy, Public Health, Public and International Affairs, Social Work, Veterinary Medicine, and the Honors College. It offers 24 baccalaureate degrees in more than 140 fields; 33 master’s degrees in 144 fields; 8 educational specialist degrees; four doctoral degrees in 99 areas; professional degrees in law, pharmacy and veterinary medicine; and more than 170 study-abroad and exchange programs. UGA Libraries rank among the nation’s best research libraries and contain a total of 5.3 million volumes and one of nation’s largest map collections. The university has had 25 recipients of the prestigious Rhodes Scholarship, making it one of the nation’s top Rhodes producers among public universities. UGA is home of the Peabody Awards, presented annually for distinguished achievement and meritorious public service for television, podcast/radio, and digital media. It also is home of Georgia’s State Botanical Garden, state Museum of Art and State Museum of Natural History. Additionally, UGA has one of the largest and most comprehensive public service and outreach programs conducted by an American educational institution.

Find Us
Telephone
706-542-3000
Location
215 S. Jackson St.
Athens
Georgia
30602
United States
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