Associate Director, Alumni Engagement

Stetson University
DeLand, Florida, United States

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Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Associate Director, Alumni Engagement

Tracking Code830-280Job Description

Reporting to the Director of Alumni Engagement, the Associate Director supports the alumni office in its efforts to develop, maintain and enhance relationships between Stetson University and its graduates in order to build greater alumni engagement, fundraising opportunities and financial support for the institution. The Associate Director is responsible email, social media, and web marketing to alumni as well as cultivating affinity groups for the benefit of the University.


  • Identify and organize affinity groups among Stetson University undergraduate alumni to create community, volunteer and engagement opportunities, and increase support and involvement from alumni.
  • Collaborate with Annual Giving for the Stetson Alumni social media presence (Facebook, Instagram, Twitter and YouTube) and build email campaigns in MailChimp to promote events and engagement opportunities, build community remotely, communicate University news, and reach more graduates. This will include collaborating with Annual Giving on giving campaigns.
  • Work extensively with Graduates Of the Last Decade (GOLD) to create an advisory board, giving opportunities, and professional networking for the mutual benefit of the alumni and Stetson University.
  • Responsible for creating, proofing, and distributing the monthly alumni e-newsletter.
  • Benchmark and track email and social media campaigns to assess reach and outcomes.
  • In partnership with the Administrative Secretary, provide timely follow up with programs/events by properly handling data, evaluations and post-program/event communications with constituents and proper Development/Alumni staff.
  • At the discretion of the Director, support major alumni engagement events throughout the year, including Homecoming, Leadership Stetson, and Alumni Board meetings.
  • Collaborate with Annual Giving staff to develop opportunities for fundraising through the use of videos, targeted ads, and graphic design materials.
  • Work with Alumni Board members to organize and staff Regional events in their areas across the country, while providing leadership and event support.
  • Collaborate with Career Development staff to create opportunities for alumni to come to campus for hiring, class speaking, internship and career fairs, and other initiatives that will help alumni and students connect in the career and professional space.
  • Collaborate with the Director to create reunion programming for Homecoming, and with Annual Giving to create giving campaigns focused on reunion affinity.


  • Develops strong, positive relationships within the University community
  • Keeps current with best practices
  • Monitors budgets
  • Attends events, board meetings and other functions as needed
  • Ability to lift and move items associated with event set-up, transporting and displaying materials
  • Flexibility for a variable work schedule depending on program activities and events
  • Travel and occasional weekend/evening work

Minimum Education: Bachelor's degree

Required Skills
  • Strong interpersonal skills, written and oral communication skills, and organizational skills
  • Ability to communicate effectively and work as a team with a wide variety of university constituencies
  • Strong commitment to diversity, equity and inclusion, and the expression of these values in building community
  • Proficiency with Microsoft Office suite, MailChimp, and Raiser’s Edge NXT
Required Experience
  • Bachelor’s degree required
  • At least two years of volunteer management, event planning, and/or fundraising experience

Salary Grade: 4

Completed COVID-19 Vaccine status required

Job LocationDeLand, Florida, United StatesPosition TypeFull-Time/Regular


Stetson University is located in DeLand, Fla., with a second campus in Gulfport, Fla. and two satellite centers. Founded in 1883 by Henry A. DeLand as the DeLand Academy and later renamed Stetson University to honor its benefactor, John B. Stetson, the university has a storied history of leadership, values and significance. The university is home to many Florida firsts, including the first collegiate newspaper, the oldest schools of business administration and music, the first college of law and was the state's first private university to integrate.

But our story is about more than the buildings at our campuses and those who helped build them; it's really about our students.

The university is led by President Wendy B. Libby, supported by administrative offices which provide services and resources to students and faculty. Stetson University is home to 73 academic programs in four divisional areas and with undergraduate and graduate studies offered in many areas. The university is accreditedby numerous accrediting agencies, including the Southern Association of Colleges and Schools Commission on Colleges, and curriculum is closely aligned with the marketplace to prepare students for life after Stetson. Undergraduate leadership, research, volunteer service and participatory activities flourish at all four of the university's locations.

At Stetson University, graduation isn't the end goal. It's just one stop along the way as students pursue something greater for themselves and the world around them.

At Stetson University, we dare students to be significant.

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