Assistant Director of Marketing

University of California, Santa Cruz
Santa Cruz

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Employment Type
Full Time
Institution Type
Four-Year Institution
Job Title: Assistant Director of Marketing
Location: Santa Cruz
Job ID: 31506


For full consideration, applicants are required to provide 3-5 writing samples and a diversity statement on what is your experience working to advance Diversity, Equity, and Inclusion.
Note: When applying please submit your cover letter and resume as a single attachment where it says "Attach Resume" and attach your writing samples and diversity statement as a single attachment where it says "Attach Cover Letter".

Telecommuting- We are working remotely during the COVID pandemic and in the future when on-campus work is possible again positions in University Relations may be conducive to remote work.

UC Vaccination Policy: With limited exceptions, COVID-19 vaccinations are required for Covered Individuals under the Policy. Covered Individuals include all employees, students, or trainees who physically access a University facility or program in connection with their employment, appointment, or education/training.

Covered Individuals do NOT include employees who work 100% remotely with NO expectation that they will physically access any University location or program at ANY time. If 100% remote work ends, the employee is subject to policy.


UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit.

The IRD for this job is: 03-29-2022


UC Santa Cruz is a public university like no other in California, combining the experience of a small, liberal arts college with the depth and rigor of a major research university. It's known as an unconventional place where innovation and experimentation is part of the campus's DNA. That playful, bold spirit still thrives today, all on a campus renowned as among the most beautiful in the world.


University Relations (UR) builds enduring relationships, resources, and understanding that enable UC Santa Cruz to provide educational opportunities, create knowledge, and transform lives. UR works closely with internal and external constituencies of the campus including trustees of the UC Santa Cruz Foundation, the Alumni Council, and members of other key constituencies.

University Relations provides leadership, strategic planning, and central services in the areas of alumni, donor and parent relations and outreach, fundraising, government relations, communications, marketing, media relations, public events and publications (electronic and print), and campus Web development. In addition, University Relations provides support for the UC Santa Cruz Foundation and the UCSC Alumni Associations, both separate, not-for-profit corporations in the state of California.

More information about University Relations can be found at:


The Assistant Director leads the development and refinement of external and internal marketing communications for the Division of Physical and Biological Sciences (PBSci) at UC Santa Cruz. In collaboration with the development team and the departmental and divisional staff and faculty, the Assistant Director will develop an integrated marketing communications plan that includes publications, strategic marketing, and messaging to advance the division, its academic departments and programs, and its research centers.

In addition, the incumbent will be proactive in positioning the academic programs, faculty, and research with external constituents. The incumbent will manage the content and presentation of the divisional web site and related sites and will develop and post relevant information on social media platforms for the division. The incumbent will be responsible for management of the division's internal and external marketing and communication initiatives related to fundraising and will orchestrate the planning associated with these efforts. In addition, the incumbent will write news and feature stories and create other materials needed to cultivate major donors and attract high quality faculty, researchers, and undergraduate and graduate students.

This role may occasionally be called upon to support campus wide initiatives.


Salary Information: $75,000/year. Salary commensurate with skills, qualifications and experience.

No. of Positions: 1

Benefits Level Eligibility: Full benefits

Schedule Information:

  • Full-time, Fixed
  • Percentage of Time: 100%, 40 Hours per Week
  • Days of the Week: Mon-Fri
  • Shift Includes: Day

Employee Classification: This is a Career appointment

Job End Date: None

Work Location: Scotts Valley

Union Representation: Non-Represented

Job Code Classification: 007477 (COMM SPEC 3)

Travel: Never or Rarely


75% - Communications and marketing to advance the division:

  • Creates and implements overall strategic communications, outreach, and marketing plan to establish the division’s identity and effectively promote and position the division, its academic departments and programs, and its research units.
  • With appropriate coordination between University Relations and the Division of Physical and Biological Sciences (PBSci), the incumbent will be responsible for all external marketing, outreach, and communication initiatives, and branding of the division.
  • Participates in campus-wide media and communications initiatives.
  • Writes, edits, and provides overall coordination of newsletters, web and social media content highlighting the division, academic programs, and research centers.
  • Responsible for development of outreach and marketing materials, including writing, editing, and print production. Periodically, writes speeches and talking points for the Dean and others in the division as necessary.
  • Responsible for communicating complex scientific research to a wide audience (i.e., corporations, foundations, alumni, and friends), including both scientifically savvy and lay audiences).
  • Responsible for extracting imperative information (i.e., vision, goals, fundraising priorities, and strategic planning) from divisional leadership, and then showcasing it to our constituents.
  • Is the principal driver of the look and feel of the divisional and departmental web presence, focusing on outwardly facing content that is both relevant and current. Responsible for designing consistent navigation on departmental sites and working with staff to update and refresh content. Using technical knowledge, develops a process for identifying and presenting content that should be internally-facing, so that it is not showing to external audiences.
  • Develops web-based solutions for business applications: advising tools, data visualization, interactive databases, etc.

15% - Administration:

  • Develops and monitors the budget for marketing and communications and other related activities. Monitors expenditures and ensures budgets are adhered to.
  • Supervises the accurate maintenance of the division’s marketing and communication electronic and paper files.

10% - Communications Related to Donor Cultivation and Stewardship:

  • Develops, oversees the development of, or reviews materials and communications to promote special events, meetings, and other cultivation events and activities.
  • Designs appropriate fundraising materials, including donor recognition, acknowledgment letters, and other templates as needed.
  • Works with the Director of Development to identify communication-based methods to increase private support from the division's support groups, bolster fundraising activities, enhance volunteer and donor relations, and improve the operational efficiency by creating key messages and take away pieces for the Dean’s leadership councils and support groups.
  • With appropriate coordination with the campus media relations staff, the incumbent will work with news media to build relationships and response to requests, cultivating interest in research, academic programs, and events.
  • Identifies topics and material within the division, its academic departments, and its research units that are suitable to local and national electronic and print media. Writes accurate and effective news releases, media advisories, tip sheets, announcements, and expert sheets for print and electronic media.


  • Bachelor's degree in related area and / or equivalent experience / training.
  • Experience in developing and managing all aspects of effective marketing and public relations plans, preferably for science-focused educational programs.
  • The ability to work and interact effectively with people who have different skills, backgrounds and experiences.
  • Strong written communications skills. Demonstrated ability to compose and edit copy for the web, social media, publications, and other marketing and development materials.
  • Ability to critique work accurately and professionally and to accept edits and changes from multiple parties.
  • Working knowledge of fundraising, donor relations, and volunteer relations practices.
  • Experience in developing effective promotional materials for target audiences.
  • Experience in working with graphic designers and other outside contractors to develop marketing pieces from concept to implementation.
  • Experience with Adobe Creative suite, Wordpress, and/or Drupal, and social media apps.
  • Strong interpersonal skills to establish and maintain collaborative working relationships both within the university and with external constituencies.
  • Good technical understanding of analytics and search engine optimization.


  • Understanding the research, teaching and public service conducted at a major research university.
  • Working understanding of communications and marketing programs at a major university.
  • Working knowledge of Macintosh computers.


  • Selected candidate will be required to pass a pre-employment criminal history background check.
  • The University of California has implemented a COVID-19 Vaccination Policy covering all employees. To be compliant with the policy, covered employees must submit proof of vaccination or have an approved exception or deferral, eight (8) weeks from date of hire.
  • Per the Child Abuse and Neglect Reporting Act (CANRA), this position has been identified as a Mandated Reporter. The selected candidate will be required to report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. CANRA Penal Codes, and related definitions, requirements, and responsibilities may be obtained here.


All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.


Attach your resume and cover letter when applying for this job opening. Do not attach any documents to 'My Activities'. Visit our How to Apply tutorial for detailed instructions on our applicant process.


The University of California is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.

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