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Vice President for Enrollment

Washington & Jefferson College
Pittsburgh, Pennsylvania

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Executive Administration Jobs
Vice Presidents
Administrative Jobs
Institutional & Business Affairs, Admissions & Enrollment
Employment Type
Full Time
Institution Type
Four-Year Institution
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Vice President for Enrollment


“Every W&J graduate will not only be exceptionally well prepared for professional success, but also recognized as a leader committed to the highest standards of ethics and capable of addressing complex challenges facing today’s organizations and society.”

 – President John C. Knapp, Ph.D.

Washington & Jefferson College, a private, residential liberal arts college just outside of Pittsburgh, Pennsylvania is seeking its next leader in Enrollment Management. Washington & Jefferson College aims to continue to build upon established momentum and to grow upon a history of recent enrollment success with an enrollment team of changemakers who are very aware of data-centric elements of the work while staying very focused on the student experience.  W&J’s next enrollment leader will foster a team environment of goodwill, collaboration, determination, innovation, and integrity to bring in a diverse and high-achieving, new student class year over year.

Opportunities and Priorities
The Vice President for Enrollment reports directly to the President and serves as a member of the Washington & Jefferson College Senior Leadership Team (President’s Cabinet). The Vice President for Enrollment leads a high-functioning and high-performing enrollment team in the following key areas – Recruitment, Admissions, Visitor Services, Enrollment Operations, and Financial Aid.  Engaged in enrolling a diverse group of new students, the Vice President is responsible for the energetic execution of strategic enrollment planning, recruitment activities, team development, event management, market awareness, enrollment communications and marketing, yield planning and execution, financial aid leveraging, retention and other activities ranging from data analysis and reporting related to high-level support for strategic initiatives and special projects.

The Vice President will have a sharp understanding of the marketplace and W&J’s position in order to be responsive, innovative, and nimble to develop short and long term enrollment goals while exploring and cultivating new markets. They will stay in tune with new technologies and innovative ways to connect with prospective students and parents to ensure that coordinated messaging and enrollment marketing is executed in a timely manner.  The Vice President for Enrollment will collaborate and partner with colleagues, staff, faculty, and Trustees to develop and realize enrollment goals.  The Vice President for Enrollment is responsible for an operating budget of over $2.5 million dollars, institutional financial aid awarding of over $39 million and oversees 20 professional staff members and 40 student ambassadors.

For more than 240 years, Washington & Jefferson College has served as an institution with a vision of education professionals and leaders. From its earliest days on the frontier of a newly-independent United States to the present day, W&J College has emerged as a leading institution with a storied history of doers, dreamers and achievers. The College develops well-rounded and ethical leaders by offering a highly customized and intellectually engaging student experience that develops professionals of uncommon integrity to lead in an ever-changing world. Changing demographics and increased competition will require the Vice President for Enrollment to leverage the best-practices implemented within the College’s Enrollment Management team and take it to the next level to grow enrollment, improve retention and graduate actively engaged new alumni.

Primary Duties and Responsibilities

University Leadership

  • Serves as main representative of the Division of Enrollment to campus colleagues, committees and to the larger community.
  • Directly supervises the work of the Enrollment Leadership Team; oversees the hiring and training of new enrollment staff and maximizes the full potential of enrollment team members while building upon strengths and professional growth.
  • Inspires, motivates and coalesces a team in executing a strategic enrollment plan; able to illustrate and relate how tasks and tactics contribute to the greater strategy.
  • Provides wisdom and information regarding changing demographics and the highly competitive landscape, leads the campus community in understanding challenges and the impact to the community, and guides the campus and community partners in building effective recruitment and engagement activities.
  • Develops presentations and materials for board meetings and executive calls per the President’s request.
  • Maintains appropriate memberships in organizations such as NACAC, PACAC and AACRAO.

Partnership, Collaboration and Communication

  • Partners with Senior Staff colleagues and their administrative departments of student life, academic affairs, communication & marketing, business & finance, and alumni engagement and development to meet enrollment and net tuition revenue goals.
  • Works closely with Communication & Marketing on development, implementation and execution of enrollment marketing campaigns that support and complement the overall College marketing and branding initiatives for all stages of the admission funnel.
  • Establishes and builds upon existing relationships with enrollment partners and outside vendors to meet annual goals.
  • Advises and guides the Associate Director of Admission & Strategic Recruitment with maintaining a School Counselor Advisory Board.
  • Collaborates with athletics, advancement, alumni, community organizations, and community partners to develop pathways for students and best utilize resources.
  • Enhances the strong working relationships with senior leadership, deans, faculty, and staff, to develop and implement annual and long-term recruitment and yield plans in order to achieve the College’s enrollment and retention goals.

Strategic Enrollment

  • Serves as an innovative leader of the enrollment team that annually develops and executes the strategic enrollment plan using industry best practices at each stage of the enrollment funnel to meet new first-year, transfer, and international student enrollment goals and to meet the goals of the college’s overall strategic plan.
  • Develops and implements annual strategic recruitment, enrollment, and yield plans and leads strategy and execution of new market development and provides regular updates and analysis. 
  • Leads Student Search and Outreach strategy initiatives; maintains the standards for admitting students and oversees all enrollment processes.
  • Oversees the design and execution of a comprehensive campus visit and events program to support enrollment goals.
  • Creates and sustains a comprehensive program of effective advocacy for the College with secondary schools and related organizations.
  • Leverages financial aid dollars while being an advocate for the students and fiscally responsible for the college.
  • Oversees initiatives to enhance diversity among incoming students and build transfer enrollments by expanding pathway programs and articulation agreements.
  • Counsels prospective students and families regarding the admission and financial aid process.
  • Works closely with the Director of Financial Aid in ensuring full compliance with institutional, state and federal regulations for the administration of financial aid to continuing and prospective students.
  • Weaves financial aid strategies to enhance enrollment and persistence of W&J students.

Technology Operations and Data

  • Fosters a culture of excellence in appropriately leveraging data and sharing of information including best practices in data collection, analysis and reporting.
  • Monitors key performance indicators such as application completion rates, campus visits, territory performance, FAFSA filer rate, percent of Pell eligible students, percent of First Generation College going student, in-state vs. out-of-state split, and yield rates for events, populations, activities, etc. year over year using appropriate enrollment analytics.
  • Analyzes data and builds reports using the CRM (Slate) and works with SIS (Colleague) as needed; develops, monitors and analyzes reports to enhance recruitment strategies, yield objectives, forecasting accuracy and operational efficiency.
  • Develops and monitors department budgets; plan strategically and analyze effectively with budgeting, financial, and business acumen.

Qualifications, Skills and Characteristics

The Vice President for Enrollment should have proven experience in enrollment leadership roles. A bachelor's degree is required (advanced degree is preferred), with 10 years of relevant work experience. Candidates with the following will be considered:

  • Enrollment management expertise and proven track record of implementing a comprehensive enrollment plan while reaching or surpassing goals; demonstrated competency in contemporary approaches to recruitment.
  • Keen understanding of current enrollment trends, and opportunities.
  • Expertise in financial aid; knowledgeable about leveraging need and merit-based dollars to maximize enrollment.
  • Exceptional analytical skills and awareness of enrollment data analytics to drive strategy and support decisions.
  • History of effectiveness leading a diverse team of professionals.
  • Commitment to diversity, equity, access, and inclusion; operates with a sense of urgency, initiative, positivity and entrepreneurial spirit.
  • Outstanding communication skills, including listening, writing, presentation, and interpersonal relational skills; approachable with the ability to build transparent and authentic relationships with others especially in the setting of goals and expectations.
  • Knowledge of and an enthusiasm for a liberal arts education.
  • Proven management experience including managing people and processes.
  • Information technology competency.
  • Evidence of the ability to establish rapport easily with a wide variety of people.
  • Proven ability to organize and follow through on projects.

Washington & Jefferson College

W&J is proud to be one of the oldest colleges in the United States, giving students personalized attention and a great education for more than 200 years. Located just south of Pittsburgh, W&J was founded in 1781, right after the American Revolution, and is deeply rooted in the region’s history. W&J is proud of its legacy of producing students well-versed in their fields and highly prepared to take on the challenges of modern economies and workplaces. W&J’s history is as strong as its dedication to academics and diversity and is a testament to the motto: Juncta Juvant: Together We Thrive.

President John C. Knapp has been serving Washington & Jefferson since 2017.  Today, W&J enrolls 1,100 undergraduate students from 25 states and more than a dozen countries.  As one of the nation’s top-ranked liberal arts colleges, Washington & Jefferson College offers a rigorous and rewarding semester-based curriculum. At W&J, students will have a robust, comprehensive learning experience by completing two courses of study, which could include a double major or major/minor combination. W&J students can choose from 32 majors and several minors and emphases in a variety of rewarding fields, including internationally-recognized pre-law and pre-health programs.  Highly residential as an institution, 98 percent of W&J students live on campus in the 30 residence halls, with nine Greek Letter organizations, and three dining venues.  W&J also offers a graduate program in Professional Writing, as well as a number of specialized non-degree programs.  W&J’s student athletes, known as Presidents, participate in NCAA Division III athletics.

The qualities that set W&J graduates apart in today’s competitive market were at the center of a recent strategic planning process.  W&J’s highly personalized approach to education ensures that each student benefits from a unique experience designed to meet individual needs.  Yet all share a four-year journey designed to develop maturity, sound values, and leadership potential.  Because of the longstanding commitment to the holistic development of students, Washington & Jefferson College is known around the world for producing respected leaders in every field of endeavor.  W&J graduates are sought by leading employers and graduate schools for their professional readiness, leadership ability, and uncommon integrity. 

At W&J, students have access to pre-professional and special programs, emphases, and other academic opportunities. Small class sizes assure that students receive personal attention, and the collaborative curriculum contains the following programs unique to W&J:

  • The Magellan Project offers college-based funding to engage in student proposed and researched opportunities such as internships, research, or study abroad during the summer months. This program aims to assist W&J students in exploring their passions and interests in a very hands-on, interactive manner. Students who participate in the Magellan Project create their own proposal, including a detailed plan and budget, which promotes independent and creative thinking. The students also have the support of the dedicated group of faculty advisors, who guide interested students through the process.
  • Jay Term is a distinctive feature of the W&J academic calendar held in the month of January, between the Fall and Spring term. Students are immersed in short-term courses with sharply focused topics; many courses feature domestic and international travel.
  • The Washington Fellows Program is based on five pillars: leadership, integrity, growth, humanity, and thought; LIGHT. The Washington Fellows Program is comprised of a series of shared and individual experiences that represent these values and instill them in students. Over the course of four years, students participate in a multitude of experiences that represent each of the LIGHT categories. Annually, growth will be reflected in a portfolio each student creates to summarize their learning experiences. During this process, students are supported by a community of dedicated and intellectually curious peers, and with resources which encourage exploration of learning and development. 
  • The W&J On-Time Graduation Guarantee W&J is committed to student success. Toward that end, W&J offers personalized, one-on-one advising sessions within challenging, small classes to help students discover their talents and excel. W&J recognizes that on-time graduation is essential in making education affordable and providing important career momentum. The W&J On-Time Graduation Guarantee promises that all students who meet the College’s academic expectations will be able to graduate in four years. W&J is confident enough to make this guarantee and has been recognized nationally by The Princeton Review and Forbes Magazine, for the success of its students and graduates.  W&J guarantees that all students who meet the academic expectations will graduate in four years. In the event that a student who has met these requirements is not able to graduate in four years, the College will provide up to one year of tuition at W&J free of charge.
  • Ignite Business Incubator In addition to serving its students, W&J is proud to be a resource for the greater Pittsburgh region. Through the Business Ambassador program and Small Business Incubator – a joint initiative with the City of Washington and the Observer Publishing Company – the campus and its students are connected to local businesses and entrepreneurs. Olin Fine Arts Center’s shows, concerts, and exhibits are open to the public throughout the year, and the Center for Energy Policy and Management provides valuable research and networking for local government agencies.
  • Center for Ethical Leadership  The Center for Ethical Leadership supports college-wide opportunities for students to become changemakers in their professions and communities, as they gain the confidence to lead others to envision solutions that serve the common good.
  • Center for Professional Pathways This center will support students in discerning their interests, sharpening their skills, and pursuing their long-term dreams. A personalized PATH to Success will map their plan to pursue high-quality internships, fellowships and merit-based awards, and if appropriate, to apply to leading graduate schools and prepare for entrance exams.

Strategic Plan

Over a recent 18-month period, the Washington & Jefferson College community worked collaboratively to develop strategies to ensure that the College continues to be at the forefront of liberal arts education at a time of changing demographics, increasing competition for students, and greater public skepticism about the value of higher education.

The Strategic Planning process began in the winter of 2018, drawing on information gathered in multi-constituent surveys and the Middle States self-study. Subcommittees were formed to investigate six areas of focus. Each of the subcommittees met on a regular basis throughout the summer and fall of 2018, and held open forums for staff and faculty. Subcommittee members compiled the data they gathered into white papers and submitted them to the Strategic Planning Committee (SPC) in January 2019. The SPC used this information to refine priorities, and the Board of Trustees held a retreat in June 2019 to provide input and guidance on these strategic initiatives.
Concurrent with the strategic planning process, Art & Science Group conducted ongoing research about campus and prospective students, which was presented during the summer of 2019. All of this work has served as the foundation for the College’s strategic plan, which was presented to the Board of Trustees for approval in the fall of 2019. Significantly, the work has begun on campus renewal, including beautifully renovated residence halls and the gymnasium, a state-of-the art fitness center, and a new outdoor amphitheater. The College has also adopted a more participatory decision-making process and introduced in the Summer of 2021 a new College brand strategy and advertising campaign including a new website.

For more about Washington & Jefferson College, go to


W&J’s beautiful 65-acre campus in Washington, Pennsylvania is within walking distance of the restaurants, coffee shops, and community events in a growing downtown business district. On campus, students, faculty and staff can find comfy spaces for study and social time in its eclectic mix of historic and modern buildings. And, with a variety of activities like concerts and movie nights at their amphitheater, there’s always something going on.

The campus of W&J College is a walkable and historic campus with modern facilities for research and residence. One of the oldest college buildings in the United States, McMillan Hall, was built-in 1793 and houses the Office of the President and other administrative offices. In addition, the 65-acre campus is a designated “Tree City” zone and includes a nearby 57-acre parcel of land, Abernathy Field Station, which serves as an outdoor classroom for hands-on ecological research.

Located in Washington, PA, the county seat of Washington County, W&J is within the Greater Pittsburgh Region in the southwestern part of the state. With a population of 14,000, Washington provides both a hometown feel with quick access (just 30 miles away) to Pittsburgh, voted #2 of America’s most livable cities in 2018 by The Economist Intelligence Unit's livability survey. Pittsburgh is also the only U.S. city in the London issue of National Geographic Traveler’s cool cities to visit in 2019. Also in 2019, Pittsburgh was deemed “Food City of the Year” by af&co. LendingTree ranks Pittsburgh among the top three best cities in the U.S. for first-time homebuyers.

Vibrant, energetic, and booming, Pittsburgh offers countless experiences and connections for W&J students. With 90 unique neighborhoods that make up the city of Pittsburgh, there is something new around every corner. Between diverse and exciting arts programming, a wide variety of food choices, and the rich sports history of the City of Champions, Pittsburgh has something to offer for everyone, both in and around the city. 

To Apply:

Napier Executive Search is assisting Washington & Jefferson College identify their next Vice President for Enrollment. For more information, or to nominate someone for this role, contact Laura Robinson ([email protected]) or Mary Napier ([email protected]). Interested candidates should submit a résumé, along with a letter of interest describing their unique qualifications and background for the position. Candidates should also provide the names and contact information of at least three professional references. For confidentiality, references will not be contacted without permission. For best consideration, all application materials should be submitted electronically by February 18, 2022 to [email protected]  Credentials will be reviewed until the desired candidate is secured.  An offer to the top candidate will be contingent upon completed background checks.

Washington & Jefferson College (W&J) is committed to increasing diversity in our community and actively pursues individuals from all backgrounds. Additionally, W&J College complies with all applicable federal, state and local laws and provides equal opportunity in all educational programs and activities, admission of students and conditions of employment for all qualified individuals regardless of race, color, sex, religion, age, disability, sexual orientation, protected veteran status, gender identity, or national origin.



Washington & Jefferson is a private liberal arts and sciences college located 30 miles south of Pittsburgh, Pennsylvania. Our dedicated, experienced professors are passionate about teaching and work closely with our students to ensure that they receive a quality, comprehensive education. Our entire community is focused on student success. To that end we offer an On-Time Graduation Guarantee, opportunities to study all over the world through our Magellan Project and a committed staff of career counseling experts. For more than 200 years, our alumni have been influencing change in business, politics, the arts and sciences as CEOs, lawyers, state representatives, doctors, researchers, writers and teachers, and in many other equally worthy professions.

All classes are taught by master teachers who are caring mentors and advisors, and opportunities abound for internships, study-abroad programs, student activities, athletics, and volunteer service.

W&J's pre-law and pre-health programs are internationally known. Historically, more than 80 percent of W&J students who apply to law or health-related schools are accepted. More than 75 percent of W&J's seniors seeking employment find work in their fields or attend graduate school.

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