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Vice President of Communications & Marketing

Employer
Augusta University
Location
Augusta University

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Executive Administration Jobs
Vice Presidents
Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Title: Vice President of Communications & Marketing
Location: Augusta University
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 238743
Job Information Augusta University (AU) seeks a dynamic and strategic leader with an understanding of a complex academic institution to serve as its Vice President of Communications and Marketing. This position reports directly to the Executive Vice President for Operations and is a key member of the enterprise’s leadership team.

The Vice President of Communications and Marketing is responsible for advancing the strategic goals of the university by enhancing the university’s reputation and building awareness of Augusta University. The position is the strategic leader for the University’s external and internal communications efforts, The Division of Communications and Marketing is a highly integrated and collaborative unit encompassing a communications team, a marketing team, and a digital resources team, as well as embedded communicators supporting units throughout the university.

Responsibilities The Vice President of Communications and Marketing serves as the chief communications and marketing officer of the University, whose major responsibilities include:

    Serves as a key enterprise leader in protecting the integrity of the institution’s brand, image, and institutional marks. Plans, directs, and executes the overall short- and long-term communications strategy for the University while recognizing diverse functions, processes, and funding sources. Fosters collaborative working relationships with the University System of Georgia staff, campus administrators, faculty, staff and, students to ensure the University accurately communicates our values, mission, and principles, while maintaining the highest level of transparency. Develops and implements an in-state and national marketing effort for AU to strategically differentiate Augusta University’s success stories. Develops and implements crisis communications plans, as necessary. In partnership with the Vice President for the Division of Enrollment and Student Affairs executes an in state and national student recruiting effort, for undergraduate and graduate students, consistent with the strategic enrollment management plan. In conjunction with the Executive Vice President for Operations, assists in the development of communications strategy with local and state governments and participates in outreach activities to foster relationships with state and federal stakeholders. Develops and implements plans to dramatically strengthen ties to in-state and national media that cover AU and higher education and serves as the University’s spokesperson to ensure effective representation in media issues and events. Effectively leverages technology, including social media, multimedia, and video content, to advance communications goals. Leads the Communications and Marketing office to include oversight of the department’s budget, as well as supervision and development of professional-level staff.
  • Provides visionary insight to institutional leadership and the DCM team regarding best practices, emerging issues, trends, and opportunities in university communications.
Required Qualifications
    A master’s degree in communication, public relations, marketing, or related field required. 10 years of high-level management experience in directing strategic communications, targeted outreach and coalition building and/or marketing required. Higher education administrative leadership experience with similar responsibilities to this position is strongly preferred. Demonstrated commitment to diversity, inclusion, affirmative action, and equal employment opportunity. Proven supervisory experience and demonstrated record of leading cross-functional teams. Skilled decision¿maker, with transparency in decision-making and management. Excellent oral and written communication and presentation skills. Understanding of and appreciation for media culture and deadlines and how best to strategically leverage them on behalf of the University. Demonstrated experience with effective research-based communications. Demonstrated experience in effective brand development and market positioning for a large, complex organization. Understanding of the scope and strategic impact of technology used in marketing and social media branding and promotions. Experience strategically deploying marketing and communication tools to disseminate messages across different platforms and to diverse audiences. Adaptable ability to execute strategy in an evolving and complex space.
Conditions of Employment

All candidates are required to successfully pass a Background Check review. For specific positions, the final candidate may be subject to a (pre-employment) physical, drug screen, and/or credit check.

The final candidate will be required to provide proof of completed academic degree(s) as well as post-secondary coursework in the form of original transcript(s). Those candidates trained by a foreign institution will also be required to provide an educational/credential evaluation.

How To Apply The Search Committee invites applications, inquiries, and nominations for this position. Applications should be accompanied by a letter of interest, curriculum vitae, and the names and contact details of at least five professional references. Applications and nominations will be accepted until the position is filled, and review of applications will begin immediately.

Interested candidates are encouraged to submit materials electronically to the search firm assisting Augusta University by February 10, 2022.

Laurie C. Wilder, President

Porsha L. Williams, Vice President

Jacob C. Anderson, Principal

Parker Executive Search

[email protected] || [email protected] (770) 804-1996 x 111

Equal Employment Opportunity Augusta University is proud to be an equal opportunity employer welcoming applicants from underrepresented groups, including individuals with disabilities and veterans.

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