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Auxiliary Marketing & Operations Specialist

Towson University
Towson, MD

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Responsibilities and Duties
    Develop and implement marketing and communications plans for all operational areas within Auxiliary ServicesCoordinate with area managers for promotions and events to communicate and gather feedback with students such as orientation presentations, tours, information fairs, etc.Collaborate with University Marketing and Communications for best practices, brand standards and resourcesDevelop and deepen relationships with student groups (New Student & family programs, Housing & Residence Life, Student Government, etc.)Design, format, edit and maintain Auxiliary Services departmental landing pageServe as Content Owner for Auxiliary Services web pages, ensuring that pages meet Digital Strategy web design standards and deadlines. Proofread and edit where needed.Serve as point of contact between Auxiliary Services, A&F divisional Communications Officer and Digital Strategy for web content and designMonitor and edit website after hours in case of emergencyAssist Director with financial review of all third party contracts to ensure contract obligations (rent payments, commissions, maintenance updates, etc.) are being metFacilitate the RFP and vendor selection process for contracted servicesOrganize, administer, and coordinate multiple facets of departmental programs, projects, and strategic initiatives. Includes planning, preparations, and evaluation of content, which may require collaboration with internal and external contactsAssist with planning departmental budgetsTrack KPIs for each service unit utilizing a dashboard format to keep abreast of performance throughout the department. Establish KPIs in concert with services unit managers, routinely gather data, incorporate best practices, and provide feedback to University officials as neededSupport other units within department to cover staff vacations and vacancies. Support the director on an as-needed basisPerform other duties and projects as assigned

Qualifications and Skills
    Bachelor’s degree, preferably Marketing One year of experienceHigh-level professional communication skills, verbal and writtenCollaborative working styleSkilled at developing professional networks and relationshipsPresentation skillsProficient in Microsoft Office Suite, including Excel
Preferred qualifications

    Marketing and social media experienceContract experience

Organization: Administration & Finance Division
Primary Location: Main Campus
Job Posting: Jan 20, 2022


Towson CampusTowson University (TU; was founded in 1866, is recognized by U. S. News and World Reports as one of the top public universities in the Northeast and Mid-Atlantic regions, and is Baltimore’s largest comprehensive university, and the largest public, comprehensive institution in the University of Maryland System. TU enrolls over 18,000 undergraduates and nearly 4,000 graduate students across six academic colleges (business, education, fine arts, health professions, liberal arts, science & mathematics), has over 865 full-time faculty, and offers more than 65 bachelor’s, 45 master’s, and 5 doctoral programs. Towson University offers many cultural, educational and athletics programs and events that are open to the public ranging from concerts and lecturers to Division I college sports.

Towson Students Our centrally located campus sits on 330  rolling green acres and is 10 miles north of  Baltimore, 45 miles north of Washington  D.C., and 95 miles south of Philadelphia.  The town of Towson, MD. has a population  of approximately 52,000, with tree-lined  streets, shops, restaurants, movies, bookstores, a county library branch, live music venues, and is in walking distance of the TU campus. Towson was established in 1750 and is the seat of Baltimore County government.

Check out Towson University's Youtube channel!

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