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Web Content Manager

University of Massachusetts Amherst
UMass Amherst

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Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Job no: 512779
Work type: Staff Full Time
Location: UMass Amherst
Department: MarCom
Union: PSU
Categories: Public Relations, Marketing, Communications

About UMass Amherst

UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.

Job Summary

The University Marcom Group leads and coordinates strategic marketing efforts for UMass Amherst to raise the institution’s global visibility and deepen its reputation as one of the nation’s great public research universities. It tells the university’s stories across a wide array of platforms and builds strong relationships with important audiences through a variety of traditional and innovative marketing tactics. Additionally, the Marcom group provides leadership, consultation, partnership, and coordination for marketers and communicators across campus, collaborating with all colleges, schools, and units.

The university is in the process of bringing all major public facing website properties onto a unified technical platform that is supported by a robust content management system (Drupal) and clear web governance. As a result, we are looking for several key players to round out our existing team.

The University Marcom Group is responsible for driving the overall website content strategy based on our specific goals and objectives. The Web Content Manager’s primary duty is to maintain the university’s public-facing institutional web content and ensure that websites are updated regularly with relevant, effective, and exciting material. Our ideal candidate is a strong writer with experience in digital content management and content strategy and has a strong handle on best practices related to data and analytics. This role will require the ability to become a brand and content expert, while demonstrating leadership, ingenuity, creativity, and collaboration with multiple university stakeholders. UMass is a fast-paced environment that always demands excellence and efficiency, while making room for autonomy, innovation, and creativity.

Essential Functions

The person in this role is expected to perform the following daily functions:

  • Responsible for overseeing the planning, organization, creation, and publishing of website content.
  • Manage and mentor web content team.
  • Collaborate with senior writer in Creative to ensure all information posted conforms to university editorial standards and guidelines and is tied to the university’s brand pillars.
  • Collaborate with university partners (schools, colleges, and units) to revise existing pages and create new web content, ensuring that all information posted is accurate and on brand in voice and tone.
  • Work with university partners to deploy digital content created by Marcom members and/or campus partners in a timely and accurate manner.
  • Translate print and electronic documents into formats suitable for web-based presentation.
  • Perform minor image manipulation tasks such as creating document thumbnails.
  • Maintain directory structure for files and images not managed within the content management system.
  • Assess the usability of the pages, making recommendations for changes as appropriate.
  • Demonstrate multicultural awareness and contribute to cultivating an inclusive, diverse, and respectful university community.
  • Monitor and analyze campaign data and present actionable insights.
  • Stay up to date on industry trends, best practices, and tactics.

Other Functions:

  • Perform other duties as assigned.

Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure):

  • Bachelor's degree in journalism, English, communications, or other relevant field.
  • Five plus (5+) years’ experience in content strategy, content design, web writing, or similar.
  • A minimum of three (3) years of supervisory experience with the ability to lead and motivate staff to produce high quality work.
  • Proven skills creating, managing, and maintaining taxonomies in content management systems (CMS).
  • Excellent writer and communicator who is organized, detail-oriented, and analytical.
  • Familiarity with search engine optimization and SEO (Search Engine Optimization) writing techniques.
  • Familiarity with front-end design (HTML, CSS, JS).
  • Knowledge of accessibility best practices.
  • Proficiency in Microsoft Office, Chicago/AP style, grammar, and efficient writing.
  • Ability to prioritize goals and formulate independent decisions regarding procedures and operations.
  • Ability to manage competing priorities.

Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure):

  • Demonstrated experience with a CMS (Drupal, WordPress, other).
  • A mix of public/private industry, higher-education, and nonprofit experience.
  • Strong commitment to working collaboratively with campus colleagues and external constituencies to advance the overall strategic goals of the university.
  • Experience with modern collaborative tools such as MS Teams, SharePoint, Wrike, or Basecamp.

Salary Information

PSU Level 29

Salary Chart

Special Instructions for Applicants

Along with your application, please submit your resume, cover letter, and three professional references. Search may remain open until filled.

UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, or genetic information in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of the UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.

Advertised: Jan 20 2022 Eastern Standard Time
Applications close:


The University of Massachusetts Amherst is one of the preeminent public research universities in America. Nestled in idyllic Amherst, Massachusetts—often called “The top college town in North America”—the campus is consistently ranked among the top public research universities in the nation, and offers a rich cultural environment in a rural setting close to major urban centers. 

As one of the nation's top public research universities – as measured by national and international rankings, academic citations, and research funding – the campus spends more than $180 million on research each year, demonstrating its contribution to the nation’s position as a technological and economic leader. The university works in conjunction with academic, government, and private partners to translate new knowledge and scientific discoveries into technical innovations and scholarly works that create opportunities for students, faculty and the public. 

Eight schools and colleges offer more than 85 undergraduate majors, 68 master’s and 48 doctoral degree programs, many counted among the top programs in the nation and world. UMass Amherst is also home to New England's premier honors college.

The 1,159 full-time faculty members are dedicated teachers and world-renowned researchers and the campus has regularly been listed among the top performers in terms of faculty awards. With over 24,000 students from all 50 states and over 70 countries, the student body is the most academically successful in the history of the campus. Students participate in 240 organizations, 21 NCAA Division I athletic teams, extensive intramurals, living-learning residence halls, community service, and internships. With one of the largest residential life systems in the nation, UMass Amherst houses approximately 12,000 students on campus. The university is enjoying a facilities renaissance, including new buildings in the sciences, the arts, and recreation. UMass Amherst is part of the Five College consortium with Smith, Mount Holyoke, Hampshire and Amherst colleges.

As an employer, the University of Massachusetts Amherst is a national leader in developing family-friendly policies, benefits and amenities designed to help faculty members develop both productive careers and satisfying personal lives. The university offers one of the nation’s most generous parental leave policies. The university is also part of the Academic Career Network, a regional consortium formed to serve dual-career couples and encourage greater diversity in the academy.


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Whitmore Administration Building
United States
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