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Director of Social Media

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University of Colorado | CU Denver Campus
University Communications
Director of Social Media
Position #00001854 – Requisition #24424

Applications for this position will NOT be accepted on this website or via email to Human Resources. Please direct ALL inquires, nominations and questions to HR Advantage Group.
HR Advantage Group is assisting the University of Colorado Denver in this search. For full consideration, candidate materials should be submitted using HR Advantage Group's 
application page

COVID-19 Vaccinations:

The University of Colorado has a requirement for COVID-19 vaccinations and full completion thereof by 9/1/21 or upon start date.  Information regarding this requirement, and exemptions can be found at:



 Exemptions vary by campus location/department. 

Campus/Unit-Specific Exemptions:

    Anschutz Campus – Exemptions are allowed for medical or religious reasons. Denver Campus - Exemptions are allowed for medical, religious, or personal reasons. Consolidated/Central Services Administration – Will follow Anschutz policy on exemptions.
The University of Colorado Denver seeks individuals with demonstrated commitment to creating an inclusive learning and working environment. We value the ability to engage effectively with students, faculty and staff of diverse backgrounds.

University Communications has an opening for a full time University Staff (unclassified) Director of Social Media.

Located in the heart of downtown, CU Denver provides a vibrant, urban research university experience, with academic programs ranging from the liberal arts and sciences to global energy management, music industry studies and criminal justice among eight schools and colleges. The classroom extends into the city as students study, network and build careers in the surrounding business district. CU Denver unites quality academics, ambitious research and creative work, civic consciousness and driven students—all in the lively setting of downtown Denver. Read CU Denver Quick Facts here. 

The University of Colorado Denver is the state’s premier public urban research university and equity-serving institution. Globally connected and locally invested, CU Denver partners with future-focused learners and communities to design accessible, relevant, transformative educational experiences for every stage of life and career. Across eight schools and colleges in the heart of downtown Denver, our leading faculty inspires and works alongside students to solve complex challenges through boundary-breaking innovation and impactful research and creative work. As part of the state’s largest university system, CU Denver is a major contributor to the Colorado economy, with 2,000 employees and annual economic impact of more than $800 million. For more information, visit

Nature of Work

The director of social media oversees the university’s and the Chancellor’s social media presence, fostering engagement with CU Denver by cultivating a community and delivering content that aligns with the university’s brand and the Chancellor’s executive communications platform. The position also designs strategies to help the university achieve its marketing objectives through organic social media and is a key advisor and tactician in executive digital strategy and visibility. The director is expected to act as the social media caretaker, ensuring that all content published on CU Denver’s channels is up to brand standards and industry best practices, and as a strategic communicator adviser and support to the Chancellor, using social media as a key set of channels to advance executive communications goals.

Supervision received

Position reports to assistant vice chancellor of communications

Other key working relationships include the Chancellor, the vice chancellor of University Communications, senior directors of creative and web, directors of executive communications, communications, and public relations, and enrollment management and marketing leadership and staff.

Supervision exercised

One to two professional staff; student workers

Primary Responsibilities:

    Set strategy for the university’s and the Chancellor’s social media presence. Serve as the ongoing and long-term strategist and day-to-day counselor and community manager for the Chancellor’s social media channels, including Twitter and LinkedIn. Develop and implement social media strategies, campaigns, and plans to build brand awareness, deepen engagement, and drive action in support of CU Denver’s marketing and reputational objectives and the Chancellor’s communications goals.Build and execute social media plans for priority events and initiatives, to ensure university and/or Chancellor is engaging before, during, and after events occur. Establish overall KPIs and metrics and produce quarterly and annual reports to share progress and impact.Oversee day-to-day management of social media campaigns and ensure brand voice and consistency.Oversee social monitoring, surface issues to the appropriate parties and manage channels during times of crisis or issues management.Create, maintain, and grow new and existing social networks.Oversee dynamic content calendars for institutional and executive channels.Monitor social media progress using industry-standard analytic tools.Incorporate optimization strategies, analyze data, and research best ways to increase awareness and engagement.Review success of campaigns and develop ways to improve performance.Identify and build relationships with social media influencers to build visibility, followers, and engagement.Engage with audience members on platforms and process and resolve audience complaints, as appropriate, through social media.Research and analyze new media platforms, trends, and industry opportunities, as well as changes in platform management/algorithms. Write briefs/POVs on recommendations and/or impact of opportunities and changes.Create effective content for multiple platforms, websites, and social networks; on tight deadlines with high degree of accuracy. Collaborate with cross-functional team members to brief, concept, create, review, and refine social content assets, ultimately growing pipelines of photos, graphics, videos, carousels, stories, polls, threads, and other content formats designed to engage with each of our audiences.Develop and maintain social media policies and practices; provide education and encourage adoption across the university.Serve as a social media consultant and quality controller for departments across the university.
    Effectively supervise, mentor, and coach direct reports/contributors and distributed social media content creators across the university.
This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business need. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Salary and Benefits:

The starting salary range (or hiring range) for this position has been established at $86,141 to $105,000.

The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training.

The above salary range (or hiring range) represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting.

This position is not eligible for overtime compensation.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.

Here is a link to an overview of the benefits package
Here is a link to a Total Compensation Calculator

Diversity and Equity:

  • The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at [email protected]
  • The University of Colorado Denver | Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities and all veterans. The University of Colorado is committed to diversity and equality in education and employment.
  • The University of Colorado Denver | Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees. 

Minimum Qualifications:

    Bachelor’s degree in marketing, digital media, journalism, English or related field.7 years of social media management experience.Must have tactical knowledge of all relevant social media platforms, features, and industry best practices.Must be proficient in Adobe Creative Suite.Must be proficient using social listening tools.Must have direct experience managing executive-level social media channels and providing. social media and other communications counsel to senior executives.Supervisory experience.
Required: Applicants must meet minimum qualifications at the time of hire.

Preferred Qualifications:

    10+ years of social media management experience.3+ years supervisory experience.Direct experience in higher education.Experience working for a large, complex company or organization with multiple stakeholders.Experience working in a PR, creative, or digital agency.Video production experience (concepting, creating, and editing videos for social).Graphic design experience.
Knowledge, Skills, and Abilities:

    Demonstrated commitment and leadership ability to advance diversity, equity, and inclusion, including knowledge of current best practices in DEI trends and experiences in social media space.Excellent verbal and written communication skills.Strong understanding of both organic and paid social media strategy.Understanding of social media best practices for thought leadership and executive visibility.Ability to authentically reflect the needs of specific audiences through social strategy and content storytelling.Knowledge of image and video editing software, analytics tools, and social listening and reporting tools.Knowledge of search engine optimization (SEO) best practices.Experience with technologies and best practices for community management, web design, web production, and creative design across multiple platforms.Experience working with copywriters, designers, photographers/videographers to produce assets optimized for social.Experience creating social-first creative campaigns.Excellent analytical and time-management skills and attention to detail.Experience managing social channels during times of crisis or issues management.Strong project management skills with ability to supervise multiple projects in a fast-paced environment.Discretion and confidentiality in addressing sensitive and high-profile issues affecting the university’s public image.

Job Category: Communication
Primary Location: Denver
Schedule: Full-time
Posting Date: Jan 17, 2022
Unposting Date: Ongoing
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