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Assistant Director for Marketing

University of San Diego
San Diego
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Job Details

Assistant Director for Marketing

Posting #:  3846

Department Description:
As part of the University of San Diego, a Roman Catholic University, the Department of Intercollegiate Athletics is committed to advancing academic and athletic excellence and enhancing students' lives while promoting the University of San Diego.

University Description:
The University of San Diego, a contemporary and engaged Roman Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanity’s urgent challenges.

Detailed Description:
The Assistant Director for Marketing coordinates and implements marketing and student fan engagement initiatives in conjunction with the Marketing and Promotions Team; oversees the management of game-day entertainment for athletic events (approximately 80 per year); assists with the development and implementation of the Athletic Department's comprehensive annual marketing campaign; supervises four to six interns and student employees; supervises the spirit team (which includes both the dance and cheer teams); and assists with Athletic Department special events.

Duties & Responsibilities:

Drive student attendance and student engagement through strategic planning in conjunction with Sr. Associate AD for External Operations.
  • Develop student street team network and serve as the liaison with Associated Students appointed Athletics Chair.
  • Develop year-long campus student activities calendar.
  • Develop and execute campus communication plan to students, faculty/staff.
  • Develop rewards system for students.

Plan and execute an enhanced game-day experience for ticketed athletic events, working closely with the athletics media relations and development offices. The position works approximately 80 athletic events per year.
  • Coordinate public address announcements, video board displays, entertainment and presentations.
  • Ensure anthem singers, music and recognition elements are appropriately developed and managed.
  • Ensure sponsorship and promotional commitments are fulfilled.
  • Assist in creation of graphics for in-venue elements.

Assist with the development and implementation of the Athletic Department marketing campaign.
  • Assist with designing and conducting an advertising campaign to promote USD Athletics, the Athletic Department brand and individual sports using a variety of outlets to include, but not be limited to, social media, print, radio, television, and billboard.
  • Coordinate a promotional plan for USD students and campus personnel.
    • Oversee the marketing assistants' communication with students and campus personnel.
    • Work with the Community of Human Resources to develop campus community support at athletic events.
  • Assist with the San Diego community promotional plan, in coordination with the San Diego County Office of Education, athletic academic affairs and the ticket office.

Supervise four to six graduate interns, undergraduate interns, student employees, and street team students each year.
  • Recruit, interview, select, and hire.
  • Oversee and supervise projects.
  • Evaluate each semester for grades and feedback.

Coordinate the activities of the spirit team (dance and cheer) and the pep band.
  • In conjunction with the Assistant AD, in supervise and evaluate the spirit team coach.
  • Manage the spirit team budget.
  • Manages appearance calendar for spirit squad, band and student athletes.

Job Requirements:
Minimum Qualifications:
  • Bachelor’s degree required.
  • At least two years of experience in marketing and the fan experience or related fields.
  • Excellent written, interpersonal and communications skills required.
  • Strong knowledge of social media
  • Knowledge of MS Office and Adobe Creative Suite required.

Preferred Qualifications:
  • Additional desired qualifications include thorough knowledge of athletics, experience in public relations and personnel management.

Certificates, Licenses, Registrations:
  • California driver’s license
  • CPR/AED/First Aid certification required within six weeks of employment.

  • Special Conditions of Employment:
    • Works a significant number of athletic events during the year. Must be able to work long hours, nights and weekends.
    • Ability to attend on and off campus events required.

    Background check: Successful completion of a pre-employment background check.

    Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.

    Posting Salary:
    Commensurate with experience; Excellent Benefits

    The University of San Diego offers a very competitive benefits package, to include medical, dental, vision, a retirement contribution given to you by the University (with three year vesting period), and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer. USD: Human Resources: Benefits

    Special Application Instructions:
    Click Apply Now to complete our online application. In addition, please upload a cover letter and resume to your application profile for the hiring managers’ review. If you have any questions or difficulties please contact the Employment Services Team at 619-260-6806, or email us at [email protected]

    Additional Details:
    Hours: 40 hours

    Closing date: Open until filled

    Note: External job postings will be up for at least five days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.

    The University of San Diego is an equal opportunity employer committed to diversity and inclusion and is especially interested in candidates who can contribute to the diversity and excellence of the campus community.

    The University of San Diego is a smoking and tobacco-free campus. For more information, visit

    Advertised: January 12, 2022
    Applications close: Open until filled

    To apply, visit

    Copyright ©2022 Inc. All rights reserved.

    Posted by the FREE value-added recruitment advertising agency jeid-03894378f642ae4fb4b4c06d8581d08d


    The University of San Diego is a Roman Catholic institution committed to advancing academic excellence, expanding liberal and professional knowledge, creating a diverse and inclusive community, and preparing leaders dedicated to ethical conduct and compassionate service.

    Located on 180 acres overlooking the city of San Diego, Mission Bay and the Pacific Ocean, the campus is a community treasure, with Spanish Renaissance-inspired buildings and breathtakingly beautiful landscapes.

    Chartered in 1949, the university enrolls more than 7,000 students and is known for its commitment to teaching, the liberal arts, the formation of values and community service. In less than 60 years, the University of San Diego has grown from a local college with 50 students and a handful of professors to a nationally ranked university. This achievement is the direct result of a single, unwavering expectation: academic excellence.

    USD offers more than 60 bachelor's, master's and doctoral degrees. The university adds depth to education by inspiring students to grow spiritually, morally and socially. The breadth of programs and depth of facilities means that students can easily find a course of study that ignites their intellectual fire. In the classroom, coursework across disciplines encourages students to develop their critical thinking skills.

    Small class size means the instructors know their students and can stimulate curious minds with anything from participation in a research project to an after-class discussion on topic. Instructors welcome the free exchange of complex ideas in an environment of tolerance and civility. In this environment, students begin a lifelong habit of appreciating and cultivating their individual gifts.

    To complement this instruction, the university's Honors program provides a challenging curriculum for USD's uniquely motivated students. The university also holds memberships in several honor societies, including Phi Beta Kappa.

    While intellectual growth is key, USD adds depth to the education experience by inspiring students to grow spiritually, morally and socially. An active faith community invites widespread student participation. In the classroom, study is accompanied by an examination of ethics and values University of San Diego students inquire freely and challenge ideas, exercise moral, spiritual and social judgment, serve others, and contemplate social justice in their lives and in their chosen fields. These students are truly educated. These students achieve excellence.

    Students, faculty and staff are active members of the community, volunteering time and expertise, fostering friendships, and working to preserve the region’s unique character. With a population of more than 7,500 students and approximately 2,000 employees, the university impacts the life of the area economically, politically and socially. In turn, the university welcomes the community to participate in campus life, through classes, special events, sports, forums and tours.

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