Multimedia Communications Specialist
- Employer
- The University of Tennessee, Knoxville
- Location
- Knoxville, TN
View more
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing, Technology, Multimedia & Audiovisual
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Regular, Full-time - Exempt; Market Range - 09 The College of Communication and Information (CCI) at the University of Tennessee, Knoxville, seeks applications and nominations for a full-time Multimedia Communications Specialist to join the team of professionals within the CCI Office of Communications and Marketing. This position assists with the creation, design and execution of digital multimedia for CCI, with a focus on video storytelling to showcase the work of the College’s students, faculty and alumni. This position works collaboratively with the CCI Office of Communications and Marketing, the Dean’s Office and across the College to provide innovative and creative communications and design solutions to further enhance marketing and outreach efforts, focused on student recruitment and donor relations. The position requires a commitment to accuracy, meeting deadlines and support for effective relationships with campus and external constituencies. The Multimedia Communications Specialist must be a creative thinker, visionary and team player. The Multimedia Communications Specialist reports to the Director of Communications and Marketing Responsibilities: Videography/Digital Asset Management
- Sets strategy for video production needs to enhance the digital presence of the college; writes, reviews, and approves all scripts, selects soundbites, and reviews/approves edits for video production.Arranges and directs photo shoots.Leads the creation of storyboards and scripts for video production.Manages and produces high quality and impactful video projects for internal and external use (presentations, website, social media and events).Leads and manages post-production work including editing captioning and branding.Produces compelling photography to enhance written content, website and social media to extend visual brand identity.Attends CCI events/meetings to capture images/videos for marketing use.Manages digital video/photo assets to support video production and content creation, including stories, web and social media.Enhance photographs and digital imagery to create high visual impact as well as produce artistic and infographic elements.Collaborates and assists with content for publication in social media College accounts.Manages content shown on CCI display monitors and assists with department managed monitors.Maintain video/photography production equipment and associated software inventory, including providing budget estimates for higher-level equipment purchases, repairs, or maintenance needs; performing preventative maintenance on equipment; and maintaining video file records.
- Promotes CCI to both internal and external audiences through print and digital graphic design.Works alongside of CCI Director of C&M to develop concepts and appropriate communication vehicles for CCI. These projects may range from small-scale items such as posters or invitations, to larger scale, high-profile, complex projects like magazines, or full communication campaigns involving multiple designed pieces delivered across a full suite of media including print, electronic, and video.Creates designs that possess a strong sense of composition, typography, and color and work within the existing brand guidelines.Create graphics for websites and email to complement news releases, student profiles and alumni/donor stories.Creates templates for college in Microsoft Word, PowerPoint, and other software programs such as Adobe InDesign, while working within existing brand guidelines.Collaborates with team members to ensure design consistency across various media, especially during campaigns.Works with printers and promotional item vendors to package pieces for print, obtain estimates for printing items, and liaises with printer and vendor regarding deadlines and delivery of printed items.Keeps apprised of design trends and methodologies.Makes design format decisions that work within project budgets and align with marketing plans.Presents design concepts and strategic direction to clients and fellow team members.Maintains brand integrity across all platforms and in all materials, both print and digital.
- Develops, manages, and executes strategic digital content marketing and internal communications including organic social media, blogs, website content, and e-newsletters.Develops and manages content/editorial calendars and coordinate scheduled content with key stakeholders.Creates and manages digital content on various marketing channels, including social media to further the outreach goals of CCI - ensuring content is timely and relevant.Monitors social media channels and responds to evolving trends to elevate CCI’s online presence.Develops and manages CCI programs in digital advertising and social media/ad campaigns.Places and tracks all ads, analyzes campaigns and optimizes campaigns for performance metrics and budget requirements.Develops reports and dashboards to monitor the success of social media traffic (i.e, analytics).
- Ensures all content is on-brand, consistent in terms of style, quality, and tone of voice, optimized for search, and adapted for multiple platforms.Mentors and manages CCI interns within CCI Office of Communications and Marketing.Represents CCI at conferences or conventions as needed.Assists C&M for large scale programs and events for the college.Collaborates and partners closely with team members and contributes to projects/initiatives.Supports for strategic planning of communication and marketing campaigns.Supports effective, productive relationships with campus colleagues.Contributes to creative brainstorming and content planning.Helps develops the office’s creative culture and upholds the quality standards. Works with management to conceptualize and set standards for the public representation of the college.
Qualifications
Education:Bachelor's degree in visual communications, graphic design, journalism, marketing communications or a similar field; or equivalent knowledge and experience. Required Skills and Experience:
- Two-three years of experience in graphic design, videography, communications, or public relations settings.Experience in the areas of audio visual, video production, filming and editing multimedia content.Proficient in the Adobe CC graphic design software - including but not limited to Photoshop, Illustrator, and InDesign; experience in WordPress, and social media platforms (Facebook, Twitter, Instagram, etc.) preferred.Knowledge and familiarity with A/V and lighting equipment (functionality and set-up).Be creative and deadline driven.Advanced knowledge of shooting video in various settings.Advanced knowledge of editing video and audio recordings and adjusting them in post-production.Ability to follow technical requirements, accessibility guidelines and best practices in the creation of multimedia content for websites and social media.Excellent skills operating computer, photography and video equipment including cameras and recording devices.Experience with photo editing, illustration, vector image manipulation and motion graphics.Experience with audio editing for videos and for audio-only projects, such as interviews and podcasts.Skilled in working within a brand.A team-player able to handle multiple projects simultaneously, meet tight completion deadlines, work independently and communicate effectively.Experience with print design and layout for sales and marketing collateral, flyers, posters, trade-show materials, multipage brochures and catalogs.Requires the ability to exercise sound discretionary judgment, and the ability to interface and consult with the cross-functional teams on the coordination of projects.Requires strong artistic and graphics skills. Must have a strong eye and a high aesthetic for graphic and interactive design, typography, photography, etc.Strong interpersonal skills and a positive attitude.Proficient use of Zoom, Live Stream and Vimeo.Ability to prioritize, multi-task and work with minimal supervision.Must be able to adapt to ever-changing workloads and deadlines and work well within the team environment.
Job: Other Professional
Primary Location: US-Tennessee-knoxville
Organization: Comm/Info-Admin
Schedule: Full-time
Job Posting: Jan 11, 2022, 4:29:59 PM
Organization
Working at The University of Tennessee, Knoxville
Founded in 1794, the University of Tennessee is one of the nation’s oldest and most storied public universities. Based in Knoxville, Tennessee’s flagship land-grant institution includes the statewide Institute of Agriculture and the Space Institute in Tullahoma. The university embodies excellence in teaching, discovery, scholarship, research, creative activity, outreach, and engagement. Known as the Volunteers, we lead with a spirit of selflessness, empathy, and courage, and strive to be champions for diversity, equity, and inclusion
UT Knoxville is a Research 1 university with 11 academic colleges and more than 900 programs of study. With an enrollment of more than 30,000 students, our academic programs are repeatedly ranked top in their class. The university co-manages Oak Ridge National Laboratory, the country’s most prominent national lab, driving innovation in advanced manufacturing and materials, national security, and more. We are closely connected with our communities through outreach and extension efforts across Tennessee and through partnerships with non-profits, corporations, and industries—regionally, nationally, and around the globe.
The city of Knoxville is nestled in the foothills of the Great Smoky Mountains. The modern, thriving community is surrounded by gorgeous lakes and hundreds of miles of walking, hiking, and biking trails. Situated along the banks of the Tennessee River, our beautiful features an eclectic music scene, internationally recognized festivals, unique restaurants, and a robust offering of diverse cultural activities. Knoxville is located within a day’s drive of Atlanta, Nashville, Asheville, Charlotte, Louisville, Cincinnati, Memphis, Chicago, and Washington D.C.
Knoxville and the surrounding counties have a population of more than 850,000 people. The region houses many leading corporations and organizations, including Oak Ridge National Laboratory, Pilot/Flying J, the Tennessee Valley Authority, and Regal Cinemas, along with HGTV, Food Network, and other networks owned by Discovery Inc.
As a member of the UT family, you will be surrounded by top-notch faculty, staff, and students from around the world. You will be part of a diverse campus community that is passionate about changing the world and cheering for the Vols on game day.
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