Category:: Academic Support
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Department:: Office of Academic Affairs
Locations:: Poughkeepsie, NY
Posted:: Jan 1, 2022
Closes:: Open Until Filled
Type:: Part-time
Position ID:: 141030

About Dutchess Community College:

Located in the heart of New York's beautiful and historic mid-Hudson Valley, just 90 minutes north of New York City, DCC is part of the State University of New York, the largest comprehensive public higher education system in the country. Recently honored among Campus Pride's Top 8 Community Colleges Leading the Way for LGBTQ Inclusion, DCC is dedicated to respecting individuality embracing diversity and partnering with the community to achieve shared goals. The College welcomes applications from faculty and staff who share and are anxious to support the institution's values of Excellence, Access, Diversity, Collaboration and Accountability, and who are passionate about engaging with both students and the community.

Job Description:

The Pathway Communications Coordinator is responsible for ensuring that communications materials for current and prospective students clearly indicate the range of DCC academic offerings and how they can be connected to career and transfer plans. In collaboration with Admissions and the Office of Academic Affairs, the Coordinator will develop and execute an integrated marketing plan to ensure that students can easily explore information about DCC's degree programs, career and transfer pathways, and where and how students might access the college's full complement of advisement and support resources. With a focus on adult learners, underrepresented, first-time, and marginalized student populations, the Coordinator will develop materials and content for the college's website, intranet, social media, print and electronic platforms and vehicles, and serve as the point-person for pathways communications activities.

Responsibilities:

Digital/Web support:

• Develop content, monitor and update the College's website and intranet.
• Support the College's social media programming, including creating, posting, and monitoring pathways content on the school's social media channels (Facebook, Twitter, lnstagram, Linkedln, etc.).
• Working closely with the college's videographerlphotographer, develop and create visual pathway material.

Electronic communications:

• Develop and implement comprehensive email campaigns and strategies targeting both current and prospective students.

Promotional material:

• Conceptualize, write and develop print material, such as mailings, flyers/brochures, posters, etc.
• Develop material, including feature stories and news items for college publications in coordination with communications and marketing staff.

Events and activities:

• As appropriate, develop and implement events and activities to support pathways efforts.
• Support college events and activities such as open houses, recruitment events and fairs, etc.

Requirements:

Qualifications:

• Associates degree in communications, marketing or a closely related field.
• Minimum of two years' experience working in the field of marketing.
• Strong written and public speaking skills.
• Previous practical experience in developing web, social media, video, print and related forms of marketing materials.
• Demonstrated ability to plan and execute complex projects, often working with other stakeholders to achieve results.
• Experience working with a diverse, non-traditional population in their efforts to achieve higher education and career goals is highly preferred.
• Design creativity, organizational skills and ability to work independently.
• Has working knowledge of computer programs: Google Applications (specifically Gmail), Excel, Word and web browsers.

Preferred Qualifications:

• Bachelor's degree in related field.
• Experience working with community partners.
• Experience working in higher education setting.
• Experience working with a diverse, non-traditional population in their efforts to achieve higher education and career goals.

Additional Information:

The position of Pathway Communications Coordinator is represented by Dutchess United Educators.

The starting hourly rate will be $24.77.

A full background screening with be conducted.

DCC is an AA/EOE employer. Dutchess Community College (College) as part of The State University of New York, in its continuing effort to seek equity in education and employment, and in support of federal and state anti-discrimination legislation, has adopted a policy to provide an educational and employment environment free from unlawful discrimination on the basis of race, color, national origin, religion, creed, age, sex, sexual orientation, disability, gender identity, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, or criminal conviction.

Application Instructions:

Application Instructions:

To apply visit, https://www.interviewexchange.com/jobpostfrm.jsp?JOBID=141030

Please submit an application, resume and cover letter.