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Marketing Director

Employer
Washington State University
Location
Pullman
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Job Details



Marketing Director

Title:
1473-NN - Campus Director MarCom

Business Title:
Marketing Director

Location:
WSU TRI-CITIES CAMPUS

Employee Type:
Admin. Professional

Job Family:
Administrative Professional - Not OT Eligible

Position Details:

In accordance with Washington State Governor's Proclamation 21.14.2, as a condition of employment, you must be fully vaccinated or have an approved medical/religious accommodation by time of hire. People are considered fully vaccinated two weeks after receiving their last shot in a vaccine series. Vaccine or an approved accommodation will be verified prior to your first day of work. Should you not be fully vaccinated or have an approved medical/religious accommodation you will not be able to start employment with WSU. Information regarding vaccine verification and/or requesting a medical/religious information is available at https://hrs.wsu.edu/covid-19/vax-verification/. Please contact HRS at [email protected] or 509-335-4521 if you have questions.

Summary of Duties:

The Director of Marketing and Communication is responsible for developing innovative, creative, data-driven marketing strategies that reinforce the WSU brand and bolster awareness, respect and loyalty among all WSU Tri-Cities stakeholders. Supporting the goals and objectives set forth by the WSU Tri-Cities strategic plan, the Chancellor and the WSU system, this position is responsible for marketing, advertising, public/community relations, website, social media, events and internal communication. This position will prioritize activities that support student recruitment, enrollment and retention.The Director of Marketing and Communication must have a passion for team building and a strong commitment to creating a diverse, equitable and inclusive environment. This position directs the operations of the MARCOM unit including hiring, training, supervising, evaluating and corrective action. The director is responsible for developing and administering unit and program budgets.

Required Qualifications:

Positions require a Bachelor's degree in communication, journalism, public relations, marketing, or other relevant field and six (6) years of progressively responsible professional level experience in public relations, marketing, print or broadcast media, or public relations, which has included at least three (3) years of managerial experience. A Master's degree in a related field may be substituted for up to one (1) year of the required experience.
  • Integrated marketing experience, including brand management as it relates to the functions of publications, electronic marketing communications, and advertising.
  • Professional communication skills including public speaking and the ability to write and speak persuasively about the institution to a variety of constituents including prospective students, current students, donors, alumni, legislators, faculty, staff, and administration.
  • Demonstrated commitment to diversity, equity, and inclusion.
  • Demonstrated leadership with strategic, policy, and budget planning experience in complex organizations.
  • Demonstrated leadership, management, administrative and supervisory skills to motivate and build staff competencies.


Preferred Qualifications:
  • Master's degree in a related field.
  • Relevant work experience in an institution of higher education or a comparable complex organization.
  • Experience with graphic design.
  • Relevant work experience marketing to and recruiting high school and community college students.
  • Relevant work experience marketing in a fund-raising campaign.
  • Professional skills using InDesign and Photoshop software.
  • Experience using the web as a marketing tool.
  • Professional writing and/or editing experience.
  • Relevant experience working with and marketing to diverse populations.


Additional Information:

Area/College: WSU Tri-Cities
Department Name: Marketing & Communication
City, State, Zip: Richland, WA 99354
Department Link: https://tricities.wsu.edu/service/marketing-communication/

Monthly Salary: Commensurate with qualifications and experience
FTE: 100%
Permanent/Temporary/Project: Permanent

Posting Close Date: This position has been reposted will remain open until filled.

Background Check: This position has been designated by the department to require a background check.

Application Instructions:

Applicants must attach the following documents to their online application:

1) resume

2) cover letter

3) contact information for professional references.

Application materials should clearly communicate how the applicant meets all required qualifications and additional requirements.

Required Documents:

Resume and Cover Letter

Time Type:
Full time

Position Term:

WASHINGTON STATE UNIVERSITY IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EDUCATOR AND EMPLOYER. Members of ethnic minorities, women, special disabled veterans, veterans of the Vietnam-era, recently separated veterans, and other protected veteran, persons of disability and/or persons age 40 and over are encouraged to apply.

WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.

WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or [email protected].

To apply, visit https://wsu.wd5.myworkdayjobs.com/en-US/WSU_Jobs/job/Richland-WA/Marketing-Director_R-3535

Washington State University is an Equal Opportunity/Affirmative Action Educator and Employer.





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Organization

Working at Washington State University

Founded as the people’s university, WSU embraces its land-grant heritage, seeking to transform lives through education, research, and community engagement and service. The University has been delivering life-changing knowledge and discoveries to the state, region, nation, and the world for nearly 130 years. WSU enjoys productive partnerships with major industries in the state, including agribusiness, aerospace, health care, software, technology, and construction. The colleges at WSU Health Sciences Spokane have formed robust partnerships across the state of Washington, both with large medical centers and hospitals, as well as a variety of rural and community hospitals and clinics.

WSU is Washington’s land-grant university with campuses located statewide in Everett, Pullman, Spokane, Tri-Cities, Vancouver, and online through the Global Campus. WSU also has research centers located throughout the state and extension offices in every county. Learn about WSU’s statewide reach.

WSU employees promote academic excellence and innovative research with nationally recognized academic programs, renowned professors, students who make a difference, and vibrant communities.

WSU offers staff and faculty a comprehensive benefits package as well as professional development and a host of work/life quality programs. Explore WSU’s benefits.

Review the application instructions for instructions and tips on using the WSU Jobs site and applying for jobs at WSU.

WSU is Washington’s land-grant university with campuses located statewide in Everett, Pullman, Spokane, Tri-Cities, Vancouver, and online through the Global Campus. WSU also has research centers located throughout the state and extension offices in every county. Learn about WSU’s statewide reach.

WSU employees promote academic excellence and innovative research with nationally recognized academic programs, renowned professors, students who make a difference, and vibrant communities.

WSU offers staff and faculty a comprehensive benefits package as well as professional development and a host of work/life quality programs. Explore WSU’s benefits.

Review the application instructions for instructions and tips on using the WSU Jobs site and applying for jobs at WSU.

Diversity Profile: Washington State University

As a land-grant institution, diversity, equity, and inclusion serve as core values and beliefs of Washington State University (WSU). At the university, college, or department level, WSU is committed to fostering open, proactive dialogue to create a more inclusive culture at all its locations including the five physical campuses and its online Global Campus, as well as its 39 Extension offices, four research centers, and 25 small business development centers.

Core Belief

WSU is committed to achieving an ethical and socially just society for all. Instituting social change on a large scale begins at home with system-level policies that actively promote equity. The University is committed to diversity, equity, and inclusion throughout every aspect of its statewide system. We strive to create a climate that enables underrepresented students, faculty, and staff to thrive in communities that foster a sense of belonging in a culture of inclusion. The ultimate goal? Creation of institutional culture in which inclusion and equity are the norms, a model that helps move the world toward a place in which all people are treated with dignity and respect.

Core Value

Equity, diversity, inclusion, and belonging. Promotion of an ethical and socially just society through an intentional commitment to equity, diversity, and inclusion.

WSU’s core ideology can be found in its System Strategic Plan. 

WSU’s Student Body

WSU's student body statewide is ethnically diverse: 31 percent of our students are underrepresented minorities, and first-generation students represent nearly 33 percent of the total enrollment. About 15 percent of WSU students hail from outside the state of Washington and about 7 percent are international students. System-wide enrollment reached a record 31,607 students in fall 2019.

Associate Vice Provost for Inclusive Excellence Recently Announced

Dr. Lisa Guerrero was recently named associate vice provost for inclusive excellence. Guerrero has been an active advocate for diversity and inclusion since joining the WSU faculty in 2004. She is currently a professor of Comparative Ethnic Studies in WSU’s School of Languages, Cultures, and Race. She will maintain her faculty position, while serving as associate vice provost in a half-time appointment.

Dr. Guerrero will provide leadership to academic affairs in implementing WSU’s commitment to equity, diversity, and inclusion. She will help to identify and implement best practices and evidence-based approaches in faculty hiring, tenure and promotion, research support, faculty retention, teaching and mentoring, and curriculum planning. One of her first areas of responsibility will be to oversee the Racism and Social Inequality in the Americas faculty cluster hire program for Fall 2021.

Representative Affinity Groups

Representative affinity groups within the Washington State University system include the following:

WSU Resources and Offices

WSU Human Resource Services supports a climate of integrity and equity that actively reflects open, respectful dialog. Additional resources are available on the Human Resource Services website.

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