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Assistant Director of Digital Marketing

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Description
University of Colorado | CU Anschutz Medical CampusCollege of Nursing | Marketing and Communications TeamOfficial Title: Communication Assistant DirectorWorking Title: Assistant Director of Digital MarketingPosition: 00002992    Requisition: 24169 * Applications are accepted electronically ONLY at www.cu.edu/cu-careers *

The University of Colorado has a requirement for COVID-19 vaccinations and full completion thereof by 9/1/21 or upon start date.  Information regarding this requirement, and exemptions can be found at:

Anschutz: https://www.ucdenver.edu/docs/librariesprovider284/default-document-library/3000-general-admission/3012---covid-19-vaccination-requirement-and-compliance.pdf?sfvrsn=4e9df3ba_2

Denver: https://www.ucdenver.edu/coronavirus

Exemptions vary by campus location/department.

Campus/Unit-Specific Exemptions:

    Anschutz Campus – Exemptions are allowed for medical or religious reasons.Denver Campus - Exemptions are allowed for medical, religious, or personal reasons.Consolidated/Central Services Administration – Will follow Anschutz policy on exemptions.
The University of Colorado Anschutz Medical Campus seeks individuals with demonstrated commitment to creating an inclusive learning and working environment. We value the ability to engage effectively with students, faculty and staff of diverse backgrounds.

The College of Nursing, Marketing and Communications Team has an opening for a full-time University Staff (unclassified) Communication Assistant Director (Assistant Director of Digital Marketing) position.

The University of Colorado Anschutz Medical Campus is a public education, clinical and research facility serving 4,500 students, and a world-class medical destination at the forefront of life-changing science, medicine, and healthcare. CU Anschutz offers more than 42 highly rated degree programs through 6 schools and colleges, and receives over $500 million in research awards each year. We are the single largest health professions education provider in Colorado, awarding nearly 1,450 degrees annually. Powered by our award-winning faculty, renowned researchers and a reputation for academic excellence, the CU Anschutz Medical Campus drives innovation from the classroom to the laboratory to the delivery of unparalleled patient care. Read CU Anschutz Quick Facts here.

 Jobs in this career family involve development, marketing and management of messaging to both internal and external parties. Functions include marketing; advertising; communications; publications; brand management; writing; editing; proofreading; graphic design; web information architecture, development and design; web content development; electronic communications; social media; news media/relations; public relations; photography; videography; radio/television broadcasting; FCC compliance; and communication projects management.

Assistant Directors have responsibility for projects, functions or processes within a department.  These positions may recommend strategy and provide professional support to Directors and may have the authority to act on the Director's behalf.  Assistant Directors typically supervise other staff but do not generally control the allocation of fiscal or human resources

Position Emphasis:

The CU College of Nursing is seeking a full-time (1.0 FTE) Assistant Director of Digital Marketing will lead the strategic planning, execution, and optimization of our paid digital media channels. The ideal candidate will have a strong background and proven results developing and leading digital marketing initiatives to drive student recruitment, continuing student enrollment, clinic/patient lead generation, and image and reputation, or transferrable experience with demand and lead generation with other audiences. You will be well-versed in the concepts surrounding digital marketing and have a strong point of view of integrated omni-channel marketing. You will be tech-savvy and intuitive with great ideas to reinforce and scale our digital marketing strategy, as well as provide data-driven insights on campaigns and initiatives. The AD will also be a strong writer and content producer with the ability to develop digital ads that have impact. Understanding the role that content plays in digital marketing strategy is key, including creating content for SEO, social media, blogs, websites, email, video and more.

Examples of Work Performed:

    Lead digital strategy, execution, and optimization for marketing and advertising. Ensure strategies are clearly communicated and aligned with senior leadership and any third-party digital marketing vendors.Lead paid digital marketing efforts and performance marketing strategy through paid search, paid social, programmatic, display and other relevant channels (i.e., email) that drive qualified traffic to our website. Own demand and lead generation campaigns for various prospective student audiences and prospective patients to increase traffic, volume, and quality of leads, and optimize yield/conversions.Collaborate closely with leads for image and reputation marketing, student recruitment marketing, Undergraduate Admissions, Digital Strategy and Learning, program specialty directors, clinic directors, among others, to plan, execute, and measure campaigns as part of CU Nursing’s strategic efforts.Collaborate on the customer experience and email and SMS marketing strategy.Collaborate on email campaigns that exemplify the brand message and ensure email content/copy, email flows, and lists are optimized for performance and deployed on time. Collaborate on reporting and analytics for campaigns as well as A/B testing.Manage and optimize digital marketing budget and ensure monthly targets are met or exceeded.Report regularly on agreed upon KPIs such as ROIs and CPA, and develop reports to easily track and monitor digital targets and digital campaign success.Work with the creative, web, and marketing teams and outside vendors on the creation and trafficking of marketing assets for campaigns such as digital ads (graphics/copy), video, landing pages, website pages, and optimize content for improved SERP rankings.Develop, execute, and report the findings from A/B testing for consumer touch points such as ad campaigns, CTA, copy lines, creative, etc., in collaboration with creative and marketing teams. Monitor, analyze, and forecast performance and KPIs to help achieve recruitment and revenue goals.Once leads are generated, provide input on how to enhance systems to respond and engage with and close prospects.
This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business need. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority in collaboration with human resources.

Salary and Benefits:

The salary range (or hiring range) for this position has been established at $67,656 to $86,058.  

The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training.

The above salary range (or hiring range) represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting.

This position is not eligible for overtime compensation.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.

 Benefits: https://www.cu.edu/employee-services/benefits

Total Compensation Calculator: http://www.cu.edu/node/153125

Diversity and Equity:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at [email protected].

The University of Colorado Denver | Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities and all veterans. The University of Colorado is committed to diversity and equality in education and employment.

The University of Colorado Denver | Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Notes to Applicant:

The CU College of Nursing values individuals with demonstrated commitment to creating an inclusive learning and working environment.  Please describe in your application materials your efforts to encourage, support, and champion diversity, equity, and inclusion within a higher education or professional community, including past, current, and anticipated future contributions in these areas.



Qualifications
Minimum Qualifications:  

    A bachelor’s degree in marketing, digital marketing, advertising, data science, business analytics, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution. Substitution: A combination of education and related technical/paraprofessional experience may be substituted for the bachelor’s degree on a year for year basis.
The position requires at least 4-10 years of extensive, diverse and progressively responsible experience, including direct responsibility for digital marketing, demand/lead generation, content marketing, and/or a related field, ideally including experience managing and mentoring digital marketing positions.Applicants must meet minimum qualifications at the time of hire.

Preferred Qualifications:

  • 10+ years of experience in digital marketing, demand/lead generation, content marketing, or a related field 
  • Master’s degree from accredited institution in marketing, digital marketing, advertising, data science, business analytics, or a related field
  • Experience in social media management and hands-on execution 
  • Experience in higher education or non-profit organization 
Competencies:

  • Demonstrated commitment and leadership ability to advance diversity, equity, and inclusion.
  • Ability to communicate effectively, both in writing and orally.
  • Ability to establish and maintain effective working relationships with employees at all levels throughout the institution.
  • Outstanding customer service skills.
  • Demonstrable experience working across a matrixed organization
  • Demonstrable experience designing, implementing, and managing successful performance marketing campaigns
  • Strong understanding of digital platforms, tools, techniques and KPIs
  • Solid knowledge of SEO, campaign tracking, tagging, web testing, web analytics, customer behavior, and Google analytics, Google AdWords, programmatic ad platforms, social ad platforms (Facebook, Instagram, LinkedIn, etc.)
  • History of being able to use data to forecast and predict yield/sales and analyze large data sets
  • Ability to think strategically and tactically, with an integrated, omni-channel mindset and a deep understanding of the current digital media landscape and trends
  • PLEASE NOTE: Candidates will be responsible for travel expenses related to the interview process and any relocation expenses, if applicable.


Job Category: Communication
Primary Location: Aurora
Schedule: Full-time
Posting Date: Dec 20, 2021
Unposting Date: Ongoing
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