Assistant Director of Digital Marketing
- Employer
- University of Colorado Anschutz Medical Campus
- Location
- Denver, CO
View more
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing, Technology, Multimedia & Audiovisual
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
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Description
University of Colorado | CU Anschutz Medical CampusCollege of Nursing | Marketing and Communications TeamOfficial Title: Communication Assistant DirectorWorking Title: Assistant Director of Digital MarketingPosition: 00002992 Requisition: 24169 * Applications are accepted electronically ONLY at www.cu.edu/cu-careers *The University of Colorado has a requirement for COVID-19 vaccinations and full completion thereof by 9/1/21 or upon start date. Information regarding this requirement, and exemptions can be found at:Anschutz: https://www.ucdenver.edu/docs/librariesprovider284/default-document-library/3000-general-admission/3012---covid-19-vaccination-requirement-and-compliance.pdf?sfvrsn=4e9df3ba_2Denver: https://www.ucdenver.edu/coronavirusExemptions vary by campus location/department. Campus/Unit-Specific Exemptions:
Qualifications
Minimum Qualifications:
Job Category: Communication
Primary Location: Aurora
Schedule: Full-time
Posting Date: Dec 20, 2021
Unposting Date: Ongoing
University of Colorado | CU Anschutz Medical CampusCollege of Nursing | Marketing and Communications TeamOfficial Title: Communication Assistant DirectorWorking Title: Assistant Director of Digital MarketingPosition: 00002992 Requisition: 24169 * Applications are accepted electronically ONLY at www.cu.edu/cu-careers *The University of Colorado has a requirement for COVID-19 vaccinations and full completion thereof by 9/1/21 or upon start date. Information regarding this requirement, and exemptions can be found at:Anschutz: https://www.ucdenver.edu/docs/librariesprovider284/default-document-library/3000-general-admission/3012---covid-19-vaccination-requirement-and-compliance.pdf?sfvrsn=4e9df3ba_2Denver: https://www.ucdenver.edu/coronavirusExemptions vary by campus location/department. Campus/Unit-Specific Exemptions:
- Anschutz Campus – Exemptions are allowed for medical or religious reasons.Denver Campus - Exemptions are allowed for medical, religious, or personal reasons.Consolidated/Central Services Administration – Will follow Anschutz policy on exemptions.
- Lead digital strategy, execution, and optimization for marketing and advertising. Ensure strategies are clearly communicated and aligned with senior leadership and any third-party digital marketing vendors.Lead paid digital marketing efforts and performance marketing strategy through paid search, paid social, programmatic, display and other relevant channels (i.e., email) that drive qualified traffic to our website. Own demand and lead generation campaigns for various prospective student audiences and prospective patients to increase traffic, volume, and quality of leads, and optimize yield/conversions.Collaborate closely with leads for image and reputation marketing, student recruitment marketing, Undergraduate Admissions, Digital Strategy and Learning, program specialty directors, clinic directors, among others, to plan, execute, and measure campaigns as part of CU Nursing’s strategic efforts.Collaborate on the customer experience and email and SMS marketing strategy.Collaborate on email campaigns that exemplify the brand message and ensure email content/copy, email flows, and lists are optimized for performance and deployed on time. Collaborate on reporting and analytics for campaigns as well as A/B testing.Manage and optimize digital marketing budget and ensure monthly targets are met or exceeded.Report regularly on agreed upon KPIs such as ROIs and CPA, and develop reports to easily track and monitor digital targets and digital campaign success.Work with the creative, web, and marketing teams and outside vendors on the creation and trafficking of marketing assets for campaigns such as digital ads (graphics/copy), video, landing pages, website pages, and optimize content for improved SERP rankings.Develop, execute, and report the findings from A/B testing for consumer touch points such as ad campaigns, CTA, copy lines, creative, etc., in collaboration with creative and marketing teams. Monitor, analyze, and forecast performance and KPIs to help achieve recruitment and revenue goals.Once leads are generated, provide input on how to enhance systems to respond and engage with and close prospects.
Qualifications
Minimum Qualifications:
- A bachelor’s degree in marketing, digital marketing, advertising, data science, business analytics, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution. Substitution: A combination of education and related technical/paraprofessional experience may be substituted for the bachelor’s degree on a year for year basis.
- 10+ years of experience in digital marketing, demand/lead generation, content marketing, or a related field
- Master’s degree from accredited institution in marketing, digital marketing, advertising, data science, business analytics, or a related field
- Experience in social media management and hands-on execution
- Experience in higher education or non-profit organization
- Demonstrated commitment and leadership ability to advance diversity, equity, and inclusion.
- Ability to communicate effectively, both in writing and orally.
- Ability to establish and maintain effective working relationships with employees at all levels throughout the institution.
- Outstanding customer service skills.
- Demonstrable experience working across a matrixed organization
- Demonstrable experience designing, implementing, and managing successful performance marketing campaigns
- Strong understanding of digital platforms, tools, techniques and KPIs
- Solid knowledge of SEO, campaign tracking, tagging, web testing, web analytics, customer behavior, and Google analytics, Google AdWords, programmatic ad platforms, social ad platforms (Facebook, Instagram, LinkedIn, etc.)
- History of being able to use data to forecast and predict yield/sales and analyze large data sets
- Ability to think strategically and tactically, with an integrated, omni-channel mindset and a deep understanding of the current digital media landscape and trends
- PLEASE NOTE: Candidates will be responsible for travel expenses related to the interview process and any relocation expenses, if applicable.
Job Category: Communication
Primary Location: Aurora
Schedule: Full-time
Posting Date: Dec 20, 2021
Unposting Date: Ongoing
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