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Vice Chancellor Strategic Communications & Public Affairs

Employer
University of California-Irvine
Location
Irvine

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University of California Irvine

Vice Chancellor Strategic Communications & Public Affairs



Updated: Dec 16, 2021
Location: UC Irvine Campus
Job Type:
Department: Strategic Communications



UCI primary wordmark, blue

University of California, Irvine

Vice Chancellor, Strategic Communications & Public Affiars

OVERVIEW:

Reporting to the Chancellor and the Provost & Executive Vice Chancellor, the Vice Chancellor - Strategic Communications & Public Affairs (VC-SCPA) is an integral member of an innovative and dynamic leadership team and a key partner in achieving the University's ambitious strategic vision for growth.

Strategic Communications & Public Affairs collaborates across campus and the health system to advance UCI's reputation, mission, priorities and values through an integrated communication approach that includes the following:
  • Brand development and management: Cultivating an emotional connection and loyalty to the university by articulating the institution's distinctive qualities, encouraging a positive experience, and developing and protecting the university's identity, marks and graphic assets.
  • Community relations: Creating opportunities for local political, community, and business leaders to engage with the university to support the connection between Orange County's dynamic economy and its premiere research institution.
  • Executive communications: Strengthening the presence and influence of university leaders - globally, regionally and within the campus - through effective messaging and outreach support.
  • Government relations and advocacy: Engaging elected and appointed officials at the federal, state, regional and local levels to promote our research, education, and public service activities.
  • Internal communications: Providing outreach assistance and information for UCI's students, faculty and staff.
  • Marketing: Developing effective tools and services to convey the university's message, including advertising, presentations, promotional pieces and events.
  • Media relations: Establishing mutually beneficial relationships with members of the media - from digital publications and social networks to production studios and news organizations - to support the accurate, appropriate and fair use of university information worldwide.
  • Publications and digital properties: Creating books, magazines, newsletters, brochures, websites and other digital content that advance the university's mission.
  • Visual communications: Producing photography, videography, graphic design and other visual assets that help create compelling stories.

RESPONSIBILITIES:

The Vice Chancellor - Strategic Communications & Public Affairs (VC-SCPA) manages and implements communications, public relations, media relations, community relations, marketing and advertising programs that advance the mission, programs and support of the University of California, Irvine. These activities are intended to increase understanding of and support for the University, and are directed to both internal and external audiences. The VC-SCPA provides advice, planning, and consultation in marketing and communications to University administrators, faculty and staff. The tangible results of these efforts are seen in student recruitment, private and public support, and public perceptions of the University. The VC-SCPA serves as a member of the Chancellor's cabinet, and is called upon to advise and assist University administrators in dealing with unanticipated incidents and issues, and to recommend how responses and solutions are communicated.

Develop and Execute a Comprehensive Strategic Communications Program. Plan and direct advertising, media relations, and publicity campaigns locally, regionally, nationally and internationally to advance the University's mission. Design, implement, and evaluate a comprehensive and proactive integrated marketing and strategic communications plan to advance the University's mission. Develop communication strategies and supervise new media campaigns with a hands-on approach. Analyze and synthesize the University's vision, mission, strategic goals and key issues into succinct concrete messages for educational, informational and marketing purposes to foster public understanding of these issues.

Advise and consult on marketing, communications, and community relations issues across the UCI Community. Advise the University administration on sound marketing and communications policies and practices to advance the University's academic, research, and service missions. Advise University administration on the most effective approach to inform the public of matters of importance and sensitivity. Participate in strategic planning and development of short- and long-range goals. Monitor emerging trends and analyze issues that could have a significant impact on the University's marketing and communications plans. Maintain knowledge of current theory, practices, laws and regulations regarding communications, public information and news media, community and public relations in a local government environment to provide expert advice and strategic planning on University issues.

Champions and maintains mutually beneficial partnerships with external audiences that create opportunities for engagement. Routinely hosts and attends events that help to bring awareness to and elevate the UCI brand. Seeks opportunities to collaborate with local and regional business leaders, community based efforts, and peer organizations in an effort to promote the profile, resources, and impact of the UCI enterprise. Speaks on behalf of the organization, voicing UCI's position on topics of significant importance. Creates space virtually and in person for individuals and entities to share their perspective related to existing or upcoming enterprise initiatives.

Manage the budget, personnel, and administrative functions of the Office of Strategic Communications & Public Affairs. Direct and oversee the development and administration of the annual department budget, annual work plan, and a portion of the University's strategic plan. Direct the forecast of additional funds needed for staffing, equipment, materials and supplies. Direct monitoring and approval of expenditures. Direct and implement adjustments as necessary. Establish, monitor and work within both annual and project budgets. Leads a team a dynamic team of communications professionals poised to partner with and provide support to the university community. Ensure that the staff has the appropriate equipment and support to do their jobs. Recruit, train, direct and evaluate the performance of staff. Plan, assign, direct and review the work of the staff. Develop and implement staff development and engagement activities.

Minimum Qualifications
  • Minimum of 15 years of professional experience in the field.
  • Master's degree in marketing, communications, or a related field; or equivalent experience.
  • Strong media relations, marketing, advertising, executive and internal communications, issues management, crisis communications and public affairs skills.
  • Knowledge of current principles, procedures and best practices related to communications; and public information and media, community and public relations in a higher education and public institution environment.
  • Expert knowledge and understanding of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements, and the most appropriate or effective applications.
  • Expert skill to create, develop and implement effective long and short term strategic communications plans.
  • Expert skill in advising and consulting management to ensure both problem avoidance and delivery of desired institutional message to appropriate target and / or broad general audiences.
  • Thorough knowledge of the principles and methods of planning and conducting a large-scale communications program.
  • Demonstrated expertise in crisis communications and advising executive leadership during a crisis.
  • Ability to synthesize the University's vision, mission, strategic goals and key issues into concrete messages for educational, informational and marketing purposes to foster public understanding in these areas. Ability to identify and respond to issues and concerns of University administration and a variety of constituencies.
  • Experience establishing, managing and evaluating creative projects, and developing support among diverse constituencies.
  • Ability to plan, organize and direct a variety of public information and media related programs and activities.
  • Expert knowledge and skills in financial and personnel administration and management.
  • Expert management skills to select, train, lead, direct, guide and motivate and engage staff to produce high quality work; skill to take corrective action as required.
  • Ability to exercise the judgment, decisiveness and creativity required in situations involving the direction, control and planning of an entire program or multiple programs.
  • Expert analytical, critical thinking, project management and problem recognition, avoidance and resolution skills.
  • Ability to utilize a variety of advisory and design data and information to draw conclusions and recommend actions.
  • Ability to interpret inferential statistical reports and/or formulation and equation data.
  • Ability to use functional reasoning in performing influence and synthesis functions, such as supervising, managing, leading, teaching, directing, controlling and providing analysis and recommendations of systems design.
  • Possess a significant level of specialized, technical and functional expertise in all facets of communications, public information and media, community and public relations.
  • Expert skills to ensure production of high quality work within budget and time constraints.
  • Knowledge of production of publications.
  • Experience with new media, e.g. video, web, social media, etc.
  • Demonstrated expertise in public relations.

Preferred Qualifications
  • Ten or more years of executive leadership in business and administrative services or related area within the UC system.
  • Experience in a research university of similar size and complexity.
  • A successful record in the development of innovative and creative solutions to management issues in a large, complex, academic institution.

Final candidate subject to background check. As a federal contractor, UC Irvine is required to use E-Verify to confirm the work status of individuals assigned to perform substantial work under certain federal contracts/subcontracts.

The University of California, Irvine is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.

UCI provides reasonable accommodations for applicants with disabilities upon request. For more information, please contact Human Resources at (949) 824-0500.

UCI primary wordmark, blue

University of California, Irvine

Vice Chancellor, Strategic Communications & Public Affiars

OVERVIEW:

Reporting to the Chancellor and the Provost & Executive Vice Chancellor, the Vice Chancellor - Strategic Communications & Public Affairs (VC-SCPA) is an integral member of an innovative and dynamic leadership team and a key partner in achieving the University's ambitious strategic vision for growth.

Strategic Communications & Public Affairs collaborates across campus and the health system to advance UCI's reputation, mission, priorities and values through an integrated communication approach that includes the following:
  • Brand development and management: Cultivating an emotional connection and loyalty to the university by articulating the institution's distinctive qualities, encouraging a positive experience, and developing and protecting the university's identity, marks and graphic assets.
  • Community relations: Creating opportunities for local political, community, and business leaders to engage with the university to support the connection between Orange County's dynamic economy and its premiere research institution.
  • Executive communications: Strengthening the presence and influence of university leaders - globally, regionally and within the campus - through effective messaging and outreach support.
  • Government relations and advocacy: Engaging elected and appointed officials at the federal, state, regional and local levels to promote our research, education, and public service activities.
  • Internal communications: Providing outreach assistance and information for UCI's students, faculty and staff.
  • Marketing: Developing effective tools and services to convey the university's message, including advertising, presentations, promotional pieces and events.
  • Media relations: Establishing mutually beneficial relationships with members of the media - from digital publications and social networks to production studios and news organizations - to support the accurate, appropriate and fair use of university information worldwide.
  • Publications and digital properties: Creating books, magazines, newsletters, brochures, websites and other digital content that advance the university's mission.
  • Visual communications: Producing photography, videography, graphic design and other visual assets that help create compelling stories.

RESPONSIBILITIES:

The Vice Chancellor - Strategic Communications & Public Affairs (VC-SCPA) manages and implements communications, public relations, media relations, community relations, marketing and advertising programs that advance the mission, programs and support of the University of California, Irvine. These activities are intended to increase understanding of and support for the University, and are directed to both internal and external audiences. The VC-SCPA provides advice, planning, and consultation in marketing and communications to University administrators, faculty and staff. The tangible results of these efforts are seen in student recruitment, private and public support, and public perceptions of the University. The VC-SCPA serves as a member of the Chancellor's cabinet, and is called upon to advise and assist University administrators in dealing with unanticipated incidents and issues, and to recommend how responses and solutions are communicated.

Develop and Execute a Comprehensive Strategic Communications Program. Plan and direct advertising, media relations, and publicity campaigns locally, regionally, nationally and internationally to advance the University's mission. Design, implement, and evaluate a comprehensive and proactive integrated marketing and strategic communications plan to advance the University's mission. Develop communication strategies and supervise new media campaigns with a hands-on approach. Analyze and synthesize the University's vision, mission, strategic goals and key issues into succinct concrete messages for educational, informational and marketing purposes to foster public understanding of these issues.

Advise and consult on marketing, communications, and community relations issues across the UCI Community. Advise the University administration on sound marketing and communications policies and practices to advance the University's academic, research, and service missions. Advise University administration on the most effective approach to inform the public of matters of importance and sensitivity. Participate in strategic planning and development of short- and long-range goals. Monitor emerging trends and analyze issues that could have a significant impact on the University's marketing and communications plans. Maintain knowledge of current theory, practices, laws and regulations regarding communications, public information and news media, community and public relations in a local government environment to provide expert advice and strategic planning on University issues.

Champions and maintains mutually beneficial partnerships with external audiences that create opportunities for engagement. Routinely hosts and attends events that help to bring awareness to and elevate the UCI brand. Seeks opportunities to collaborate with local and regional business leaders, community based efforts, and peer organizations in an effort to promote the profile, resources, and impact of the UCI enterprise. Speaks on behalf of the organization, voicing UCI's position on topics of significant importance. Creates space virtually and in person for individuals and entities to share their perspective related to existing or upcoming enterprise initiatives.

Manage the budget, personnel, and administrative functions of the Office of Strategic Communications & Public Affairs. Direct and oversee the development and administration of the annual department budget, annual work plan, and a portion of the University's strategic plan. Direct the forecast of additional funds needed for staffing, equipment, materials and supplies. Direct monitoring and approval of expenditures. Direct and implement adjustments as necessary. Establish, monitor and work within both annual and project budgets. Leads a team a dynamic team of communications professionals poised to partner with and provide support to the university community. Ensure that the staff has the appropriate equipment and support to do their jobs. Recruit, train, direct and evaluate the performance of staff. Plan, assign, direct and review the work of the staff. Develop and implement staff development and engagement activities.

Minimum Qualifications
  • Minimum of 15 years of professional experience in the field.
  • Master's degree in marketing, communications, or a related field; or equivalent experience.
  • Strong media relations, marketing, advertising, executive and internal communications, issues management, crisis communications and public affairs skills.
  • Knowledge of current principles, procedures and best practices related to communications; and public information and media, community and public relations in a higher education and public institution environment.
  • Expert knowledge and understanding of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements, and the most appropriate or effective applications.
  • Expert skill to create, develop and implement effective long and short term strategic communications plans.
  • Expert skill in advising and consulting management to ensure both problem avoidance and delivery of desired institutional message to appropriate target and / or broad general audiences.
  • Thorough knowledge of the principles and methods of planning and conducting a large-scale communications program.
  • Demonstrated expertise in crisis communications and advising executive leadership during a crisis.
  • Ability to synthesize the University's vision, mission, strategic goals and key issues into concrete messages for educational, informational and marketing purposes to foster public understanding in these areas. Ability to identify and respond to issues and concerns of University administration and a variety of constituencies.
  • Experience establishing, managing and evaluating creative projects, and developing support among diverse constituencies.
  • Ability to plan, organize and direct a variety of public information and media related programs and activities.
  • Expert knowledge and skills in financial and personnel administration and management.
  • Expert management skills to select, train, lead, direct, guide and motivate and engage staff to produce high quality work; skill to take corrective action as required.
  • Ability to exercise the judgment, decisiveness and creativity required in situations involving the direction, control and planning of an entire program or multiple programs.
  • Expert analytical, critical thinking, project management and problem recognition, avoidance and resolution skills.
  • Ability to utilize a variety of advisory and design data and information to draw conclusions and recommend actions.
  • Ability to interpret inferential statistical reports and/or formulation and equation data.
  • Ability to use functional reasoning in performing influence and synthesis functions, such as supervising, managing, leading, teaching, directing, controlling and providing analysis and recommendations of systems design.
  • Possess a significant level of specialized, technical and functional expertise in all facets of communications, public information and media, community and public relations.
  • Expert skills to ensure production of high quality work within budget and time constraints.
  • Knowledge of production of publications.
  • Experience with new media, e.g. video, web, social media, etc.
  • Demonstrated expertise in public relations.


To apply, visit https://careersucirvine.ttcportals.com/jobs/8187118-vice-chancellor-strategic-communications-and-public-affairs





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Organization

Founded in 1965, UC Irvine combines the strengths of a major research university with the bounty of an incomparable Southern California location. Over five remarkable decades, UCI has become internationally recognized for efforts that are improving lives through research and discovery, fostering excellence in scholarship and teaching, and engaging and enriching the community.UC student center

With more than 33,000 students, 1,200 faculty members and 10,000 staff, UCI is among the fastest-growing campuses in the University of California system. Increasingly a first-choice campus for students, UCI ranks among the top U.S. universities in the number of undergraduate applications and continues to admit freshmen with highly competitive academic profiles. Orange County’s second-largest employer, UCI generates an annual economic impact on the county of $5 billion.

UCI is a center for quality education that honors classic instruction while incorporating the best new scholarship. U.S. News & World Report consistently ranks UCI among the nation’s best universities. Achievements in the sciences, social sciences, social ecology, arts, humanities, medicine and business also have garnered numerous national rankings for UCI’s schools, departments and programs. Three UCI researchers have won Nobel Prizes – most recently Irwin Rose, in chemistry, in 2004.

Interdisciplinary research, a UCI hallmark, is evident in the California Institute for Telecommunications and Information Technology, or Calit2, Newkirk Center for Science and Society, Center for the Study of Democracy, Institute of Transportation Studies, Institute for Genomics and Bioinformatics, and innovative instructional programs in biomedical engineering, international studies, global cultures, arts and technology, and other collaborations.

The university is dedicated to excellence through diversity and to the goal of reflecting equity and inclusion in our faculty, staff and student populations. Faculty and staff diversity affinity groups foster cross-departmental social interaction, professional networking, cultural competencies, recruiting and mentoring.

Committed to the Community

UCI reaches beyond the classroom and laboratory to help solve societal issues and support human development. In the health sciences, UCI is noted for its research on cancer, the neurosciences and the genetic underpinnings of disease. UCI Medical Center, Orange County’s only university hospital and Level I trauma center, has been ranked among the nation’s best hospitals by U.S. News & World Report for 16 consecutive years.

UC Irvine parkA major intellectual and cultural center, UCI engages the community through public activities and events. Speakers on campus, for example, have included Nobel Peace Prize winners His Holiness the XIV Dalai Lama, former Soviet leader Mikhail Gorbachev and Iranian human rights activist Shirin Ebadi, all of whom also received the UCI Citizen Peacebuilding Award for their efforts toward world peace.

The university is also addressing the needs of the community and growing world population in an environmentally sustainable way. From the development of new and reliable processes for electricity and alternative fuels to critical water and waste management solutions, UCI consistently tops the list in Sierra magazine’s “Coolest Schools” report, its annual sustainability ranking of U.S. colleges and universities.  

A hub for innovation and entrepreneurship, the university collaborates with the community on many strategic partnerships such as UCI Applied Innovation , a center which brings campus-based discoveries together with Orange County’s vibrant business sector to support job creation and economic growth. Development also continues on the 185-acre University Research Park adjacent to campus, where R&D companies enjoy collaborative opportunities in medical research, biotechnology, engineering, computer science and business.

UCI is benefiting the community and the world in countless ways through its scholarly, scientific, creative and economic contributions. On its way to becoming a flagship UC campus and one of the nation’s very best universities, UCI has embarked on a strategic plan that will ensure the campus continues to inspire excellence as it fulfills its research, teaching and public service missions in the decades ahead.

Find Us
Website
Telephone
949-824-5011
Location
University of California, Irvine
Irvine
CA
92697
US
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